Fire Design in Focus – 3D Fireplace Rendering for Barbas
Order, partnership & live rollout - 3D fireplace rendering in interaction
We developed the project in close partnership with tête de la course from Eindhoven (Netherlands) - from the first sketch to mood boards to the final asset suite. The CGI content (brand spaces, product and detail renderings, wireframes and the scroll story) forms a closed system that is directly available live on barbas.com and serves as a master for campaigns, store and social. Our role: Development of brand spaces, photorealistic material digitization and creation in 3D, 3D production, 3D animation / scroll story and quality check. Result: Technology to the point, narrative with traction, scalable for future series.
Barbas: Brand DNA translated into CGI
Barbas stands for minimalist design, long-lasting quality and warmth as part of the architecture. We have translated precisely this attitude into a visual language: clear geometries, subdued palettes, honest materials; lighting scenes that radiate calm without losing any of their tension. Each image shows function and atmosphere in the same breath - from the precise joint to the soft reflection in the glass. The CGI thus fits seamlessly into the manufacturer's brand communication and strengthens the recognition value across all channels. More about the brand: barbasbellfires.com/en.
Fire as character: gas & wood authentically rendered
The fire is not the décor, but the core. We have developed our own flame patterns for each range - gas with a clear contour, wood with a lively glow, including sparks, reflections and heat-related color casts. Physically plausible shading, clean lighting and finely balanced reflections in the ceramic and glass composite ensure that the flame image behaves correctly at every angle. This is exactly where 3D fireplace rendering pays off: real control over mood, material and timing - and images that convey emotion and technology at the same time.
3D Scrollstory: From wireframe to heat
The scroll story makes the product world tangible. A technical wireframe forms into a photorealistic fireplace as you scroll, the scene changes from day to night, variants fade in, an exploded view opens the view into the interior - and closes again to the finished product. Information becomes dramaturgy without losing clarity. In this way, the story combines brand aesthetics with benefit communication: what the fireplace can do, why it is convincing, how it works. Technically docking to our 3D product animation.
