Interior and Furniture - CGI (3D Visualization) for the Exclusive Built-in Wardrobe from Interlübke
Developing Virtual Brand Spaces
We are delighted that we were once again able to realize an exciting CGI project in cooperation with interlübke and the talented designer Hanne Willmann. This time it was about creating product images that not only present simple pieces of furniture, but a versatile built-in wardrobe in different interiors. Our interior designers & CGI artists had the challenging task of designing and rendering different versions of the cabinet as well as the corresponding interiors / brand space and finally uniting them in an impressive 3D visualization that makes a strong contribution to the brand experience as a consistent brand space.
The built-in wardrobe from Interlübke is characterized by its high quality, variety, exceptional surfaces and handles, for which various options are available. Our team had the pleasure of digitally bringing to life both the different handle shapes and the diverse materials. The main goal of the product images was to give potential customers a comprehensive and authentic impression of the built-in wardrobe and its functions.
Brand Identity in CGI: How the Interluebke Style is Implemented in 3D Visualizations
Thanks to lighting and cleverly placed shadows, the surface structures of the available materials are made tangible for the viewer. The purist design and high functionality of the built-in wardrobe are shown to their best advantage in the detailed views and show how the individual elements blend harmoniously into the various interiors.
Overall, this 3D project is another example of how CGI (3D visualization) can help to impressively showcase unique pieces of furniture such as the built-in wardrobe from Interluebke from Rheda-Wiedenbrück (Germany), thus arousing the interest of customers. It was important to the customer that the Interluebke brand is considered in the renderings.
Matte Lacquers, Metallic Lacquers, Wood, Fabric, Clear Glass, Frosted Glass - An Exciting Variety!
The fascination of these pieces of furniture lies in their minimalist design, which emphasizes functionality and blends harmoniously into any living environment. Different heights, niches and superstructures, open shelves and glazed display cases are just some of the modules from which the individual cabinet is custom-made. The fact that interlübke impresses with precisely this high design standard was already underscored in 2018 with the interlübke Design Award – an award that recognizes creative ideas and excellent implementations in the field of high-quality interior systems. Open elements can be equipped with illuminated shelves, while display cases are illuminated from the inside by integrated light sources.
Our 3D furniture renderings therefore not only present the various design options of the built-in wardrobe, but also focus on different lighting situations, various rooms and room concepts, as well as the entire interior. Each CGI forms a detailed representation of the real piece of furniture in the digital space.
Unique Features and Individuality of the Interluebke Wardrobe in 3D
With great attention to detail and a flair for sophisticated materials such as matt lacquers, metal lacquers - whose authentic reflections we reproduce physically correctly with a metalness map - wood, fabric, clear glass and matt glass, we implement them as PBR lacquer surfaces. Each 3D visualization reflects the high quality and exclusive character of the built-in wardrobe - for an authentic impression of the diverse design options.
Overall, we've really dug into all the different aspects of the built-in wardrobe to highlight its unique features and versatility in our CGI visualizations. By nailing the combo of sophisticated materials, innovative lighting, and custom design options, Danthree Studio and Hanne Willmann have successfully showcased the special charm of the interlübke built-in wardrobe, sparking interest from customers.
