intaro wardrobe system - 3D product visuals
intaro stands for minimalist design and maximum versatility. Visually, this translates to clean edges, balanced proportions, and precise joints—without a sterile coldness. To achieve this, we develop a serene visual narrative featuring soft shadows, controlled reflections, and compositional lines that make the modules, heights, and front panel variations intuitively clear. The series strikes a balance between elegance and everyday practicality —precisely where interlübke’s strength lies.
CGI Approach: Making Lightness Visible
To ensure that lightness does not come across as “emptiness,” we design the system to precise dimensions and in accordance with our corporate identity—including handle designs, edge radii, and base and top solutions. The development process follows our proven three-step pipeline:
- 3D modeling (variants & configurations),
- Digitizing Surfaces (PBR set: Base Color, Roughness, Normal, Height),
- Scene & light with finely dosed highlights for edge readability instead of effect fireworks.
Rendering takes place in 3D Render Studio to ensure consistency across the entire series (color space, white point, LUT), so that every perspective in the online store, lookbook, and ads blends seamlessly together.
Details That Make a Difference
Cabinet renderings often fall short because of seemingly minor details: cabinet fronts, edges, joint patterns, and shadows cast on the back wall. That’s why we pay special attention to micro-gloss gradients (roughness), precisely placed reflections on lacquered fronts, and realistic interior shading (floors, shelves, and clothes rods). Close-ups highlight material quality and craftsmanship without disrupting the calm overall effect—which is essential for building trust in e-commerce. You can see just how clearly CGI brings out these differences in the before-and-after image comparison.
Collaboration with Hanne Willmann
The design intent was to be more than just “beautifully lit.” In close collaboration with Hanne Willmann , we refine proportions, surface textures, and the rhythm of the joints, translating the idea of modular tranquility into a visual order: wide shots to convey the sense of space, medium shots for usage scenarios, and close-ups to highlight quality. This creates a sense of cohesion—not through decoration, but through a design logic that is immediately apparent in the image.
Services Provided for This Project
- 3D modeling of all system variants (fronts, heights, widths, interior layout)
- Material & surface digitization (lacquer, matt and wood variants, edges)
- Scene design & lighting (calm, brand-coherent setups; shadow control for legibility)
- Rendering & playout (store sections, print masters, social formats)
You can find more work from this segment in the project Sideboard – CGI 3D visualization for interlübke “just cube light” as well as in our 3D-CGI projects.
Why CGI for modular cabinet systems?
Configurable systems thrive on variety and precision. CGI enables consistent image series showcasing fronts, handles, interiors, and dimensions —without the need for a new location or a production trip. Based on the same data, we can also provide interactive formats as needed: interior visualization for spatial context, 360° views, or AR cutouts for “how it looks in my home.”
Want to watch a series that explores both the system and the human spirit?
Send us your module layout, front panel options, and material swatches—we’ll use them to develop CGI visuals that align with your brand for your campaign, online store, and print materials. → Request a project
