intaro wardrobe system - 3D product images
intaro stands for reduced design language and maximum variability. In pictures, this means: clear edges, balanced proportions, clean joints - without sterile coolness. To achieve this, we develop a calm visual dramaturgy with soft shadows, controlled reflections and compositional lines that make modules, heights and front variants intuitively legible. The series balances the poles of elegance ↔ suitability for everyday use - exactly where interlübke has its strength.
CGI approach: making lightness visible
To ensure that lightness does not come across as "emptiness", we model the system true to size and CI-compliant - including handle patterns, edge radii, plinth and attachment solutions. The structure follows our tried-and-tested Pipeline triad:
- 3D modeling (variants & configurations),
- Digitize surfaces (PBR set: Basecolor, Roughness, Normal, Height),
- Scene & light with finely dosed highlights for edge readability instead of effect fireworks.
Rendering is done in the 3D Render Studio for series consistency (color space, white point, LUT) so that every perspective in the store, lookbook and advertisements interacts seamlessly.
Details that impress
Cabinet designs often fail because of the supposedly small details: Fronts, edges, joints, shadows on the back wall. We therefore pay particular attention to micro-gloss gradients (roughness), precisely placed reflections on lacquered fronts and realistic interior shading (shelves, shelves, clothes rails). Close-ups show material quality and workmanship without disturbing the calm overall effect - essential for trust in e-commerce.
Collaboration with Hanne Willmann
The design intention was to be more than just "beautifully illuminated". In close coordination with Hanne Willmann we specified proportions, handle patterns and joint rhythms and translated the idea of modular calm into a visual order: long shots for the sense of space, half-long shots for usage scenarios, details for quality. This creates a bond - not through decor, but through design logic that can be understood in the picture.
Services in this project
- 3D modeling of all system variants (fronts, heights, widths, interior fittings)
- Material & surface digitization (lacquer, matt and wood variants, edges)
- Scene design & lighting (calm, brand-coherent setups; shadow control for legibility)
- Rendering & playout (store sections, print masters, social formats)
You can find more work from this segment in the project Sideboard - CGI 3D visualization for interlübke "just cube light" as well as in our 3D-CGI projects.
Why CGI for modular enclosure systems?
Configurable systems thrive on variation and precision. CGI enables consistent image series of fronts, handles, interiors and dimensions - without a new location or production trip. Based on the same data, we also supply interactive formats if required: Interior visualization for room context, 360° views or AR free-form displays for "fits-in-my-home".
Fancy a series that shows system and soul?
Send us the module plan, front variants and material cards - we will use them to develop your brand-appropriate CGI imagery for campaign, store and print. → Request project
