3D Furniture Rendering – Sideboard & Built-in Cabinet
A built-in cabinet, a sideboard—such as the Nex Pur Box by Piure —these aren’t just pieces of furniture from Piure in Munich. These pieces don’t stand alone; they interact with the people who use them. While other brands project a cool detachment and minimalist design, Piure aims to convey a human touch. The furniture is designed for the home—for apartments that radiate a cozy warmth. These are living spaces where you retreat when you want to relax. Here you’ll find peace, rest, and a chance to recharge. But even a home like this isn’t completely cut off from the outside world.
Design You Can Feel – How We Translated Piure’s Emotional Vision into CGI
As CGI and interior specialists at Danthree Studio, our goal was to bring out precisely this warmth and humanity—without staging it. It wasn’t about effects, but about a genuine sense of space. Our 3D visualizations for Piure don’t tell polished catalog stories; instead, they create spaces where real people can see themselves. This involves playing with natural light, the interplay between furniture and surroundings—and, above all, a sense of when a space is complete. Because, especially in minimalist living environments, it’s the balance between clarity and atmosphere that makes all the difference. And this is precisely where our strength lies: We approach brands not just technically, but emotionally.
CGI with Heart—How Spaces Tell Stories and Products Evoke Emotion
How do you convey this message? Our interior designers and CGI artists created brand spaces based on the briefing when developing color and lighting concepts for the 3D product visuals. The visible object color comes from the albedo / base color map; we control gloss and micro-relief separately via the roughness map and normal map. The result is CGI product visuals that convey all the warmth of a human home. Golden sunlight paints patterns of light and shadow on walls and furniture. Books, magazines and vases with flowers tell of the people who live here. Piure knows that people design their living space individually. Different styles of furnishing are normal. Because furniture is always more than just a built-in wardrobe, a table or a carpet. Furniture is a life story. After all, who would want to part with the carpet on which their children took their first steps or the table at which they spent so many happy hours with friends? A mix of styles is the order of the day - and we were also able to address this in the CGI for this great brand.
For our artists, this presented a new challenge: bringing the wild to life in a clean environment, showcasing diversity without losing focus on the actual product in the 3D visualization—that’s an exciting challenge.
Designers such as Werner Aisslinger, who collaborates with Piure, also rely on precisely this blend of clarity and personal expressiveness—a design philosophy that we have also pursued in our CGI work.
