Clean furniture lines, personal objects and warm light. For Piure, we created CGI interiors where sideboards and shelving become part of a lived-in home.
A sideboard such as Piure’s Nex Pur Box rarely stands alone. Books, lamps and objects collected over time shape how we see it in a room. For the Munich-based brand Piure, we wanted to show that human dimension: pared-back furniture in warm interiors that bring different styles together.
Bringing clarity and atmosphere together
Working from the brief, our interior designers and CGI artists developed color and lighting concepts for the 3D furniture imagery. The rooms needed to feel personal while keeping the furniture’s clean forms in view. Natural light, a few accessories and carefully chosen camera angles shape the images. Piure’s restrained design language remains clear even where the room brings together different objects.
Light and everyday objects
Golden sunlight casts shadows across walls and furniture fronts. Books, magazines and vases suggest the lives of the people who might use the room. We coordinated these elements within the CGI brand setting. Light-colored open shelving, a dark bookcase and a low sideboard each have their own surroundings while sharing one visual direction.
The balance mattered: enough personal detail to make the space feel lived in, with enough restraint to keep the furniture in focus. Wide views show each piece in relation to the room. Close-ups reveal open compartments, fronts and the arrangement of accessories.
The CGI product imagery connects individual pieces with Piure’s approach to living. Planning an image series for your collection? Talk to us about your products and visual direction.
