3D Furniture Rendering – Sideboard & Built-in Cabinet
A built-in wardrobe, a sideboard - such as the Nex Pur Box from Piure - is not just furniture from Piure in Munich. These pieces do not stand for themselves, but interact with the people who use them. Where other brands present cool distance and pure design, Piure wants to convey the human dimension. The furniture is designed for the private sphere, for homes that radiate a homely warmth. These are living spaces that you retreat to when you want to relax. Here you can find peace, relaxation and recharge your batteries. But even a home like this is not completely independent of the outside world.
Design you can feel - how we translated Piure's emotional vision into CGI
As CGI and interior specialists at Danthree Studio, our aim was to make precisely this warmth and humanity visible - without staging it. It wasn't about effects, but about a real sense of space. Our 3D visualizations for Piure don't tell slick catalog stories, but create spaces in which real people can be found. This includes playing with natural light, the interplay of furniture and surroundings - and above all a sense of when a room is ready. Because it is the balance between clarity and atmosphere that makes the difference, especially in minimalist living environments. And this is precisely where our strength lies: we think brands not just technically, but emotionally.
CGI with heart - how spaces tell stories and touch products
How do you convey this message? Our interior designers and CGI artists created brand spaces based on the briefing when developing color and lighting concepts for the 3D product images. The result is CGI product images that convey all the warmth of a human home. Golden sunlight paints patterns of light and shadow on walls and furniture. Books, magazines and vases with flowers tell the story of the people who live here. Piure knows that people design their living space individually. Different styles of furnishing are normal. Because furniture is always more than just a built-in wardrobe, a table or a carpet. Furniture is a life story. After all, who would want to part with the carpet on which their children took their first steps or the table at which they spent so many happy hours with friends? A mix of styles is the order of the day - and we were also able to address this in the CGI for this great brand.
For our artists this resulted in a new challenge: Bringing wild life into a clean environment, showing diversity without losing focus on the actual product in the 3D visualization - this is an exciting thing.
Designers such as Werner Aisslinger, who works with Piure, also rely on precisely this mix of clarity and personal expressiveness - a design aspiration that we have also pursued in our CGI work.
