3D furniture rendering for sideboard & built-in cabinet
A built-in wardrobe, a sideboard - this is not just furniture. These pieces don't stand on their own, but interact with the people who use them. Where other brands represent cool distance and pure design, Piure aims to convey the human dimension. The furniture is designed for the private sphere, for homes that exude a homey warmth. These are living spaces where you retreat to when you want to relax. Here you can find peace, rest, recharge your batteries. But even such a home is not completely independent of the outside world.
How do you convey this message? Our interior designers, CGI artists and artists created brand spaces based on the briefing when developing color and lighting concepts for the 3D product images. The result is CGI that conveys all the warmth of a human home. Golden sunlight paints patterns of light and shadow on walls and furniture. Books, magazines, vases with flowers tell about the people who live here. Piure knows that people create their living space individually. Different styles in furnishings are normal. Because furniture is always more than just a built-in wardrobe, a table, a carpet. Furniture is a life story. After all, who likes to part with the carpet on which the children took their first steps, or the table at which so many pleasant hours were spent with friends? A mix of styles is the order of the day - and we were also able to address this in the CGI for this great brand.
For our artists this resulted in a new challenge: Bringing wild life into a clean environment, showing diversity without losing focus on the actual product in the 3D visualization - this is an exciting thing.
