Augmented Reality Agency For Furniture & Interior Design

Augmented Reality (AR) is a technology that superimposes 3D images onto various environments. This allows the viewer to get a realistic sense of what a product would look like in a specific setting. Augmented Reality is particularly popular in the home furnishings industry. With AR Quick Look, Apple demonstrates how products can be placed directly in a room in Safari using the iOS camera—ideal for furniture or home decor. Apple describes the basics of iOS AR and provides examples in the ARKit Overview for Product Experiences.

Augmented reality uses sensors such as cameras and GPS to capture the physical environment. Using algorithms and specialized software in the devices, computer-generated 3D content is then positioned accordingly and displayed in real time on a screen. To ensure that materials look correct under any lighting conditions, we use PBR for real-time assets. AR apps are often used for this purpose, allowing customers to use their smartphone camera to see how a product would look in a specific environment—such as their own home—or to seamlessly integrate the same asset into a 3D virtual showroom so it can be interactively experienced on a desktop as well. The product image is displayed as a cutout 3D image, so that on a smartphone it looks as if the product were actually present in the corresponding environment. There are also AR glasses that overlay the 3D image onto the viewer’s real-world environment. To ensure these assets still load quickly, we use a lightmap and AO maps that are pre-baked via texture baking.

Augmented reality is used in various fields, such as the entertainment industry, education, medicine, architecture, retail, and many others. It is used to enable interactive experiences, virtual product presentations, training simulations, and enhanced information visualizations. However, augmented reality is particularly popular in advertising and marketing—more specifically, in visual product marketing. In marketing, AR directly contributes to the brand experience. The Khronos 3D Commerce Working Group curates standards and best practices for 3D in retail.

Augmented reality enhances the real world with computer-generated content, while virtual reality (VR) fully immerses the user in a virtual environment. While AR combines the physical and digital worlds, VR isolates the user within a simulated environment. For this reason, AR is also called extended reality or mixed reality.

AR doesn't work equally well on all smartphones. Some older or lower-priced models may not have the necessary sensors built into the device or the processing power to run AR applications optimally. However, current smartphones—especially those from well-known brands—generally offer good AR support and are compatible with AR apps and AR QR codes. The ARCore list of supported Android devices shows which smartphones can reliably run AR.

Yes, you can use augmented reality animations for e-commerce, combined with an interactive 3D configurator, and integrate them into your online store to offer your customers an interactive shopping experience. With AR, customers can virtually try out products or place them in their own environment to make a better purchasing decision. AR is therefore ideally suited for 3D product presentation in e-commerce —whether you’re creating augmented reality for sofas, beds, tables, cabinets, or even small decorative items like plants.

The cost of an augmented reality product visualization depends on the complexity of the project. Our augmented reality agency for interior design brands can create simple product visuals in 3D for just a few hundred dollars. However, a complex AR visualization or virtual reality animation can cost several thousand dollars. It's best to contact us for a no-obligation quote. We can visualize home & living products and offer not only individual furniture renderings, but also entire room visualizations.

Customers can use a 3D visualization with AR to see what a product will look like in a specific setting. Augmented reality became particularly well-known through IKEA’s app called“IKEA Place – AR App for Furniture,” but other popular apps, such as Pokémon Go, also use AR technologies.

Webbasierte AR-Lösungen wie Google’s Model Viewer ermöglichen es, 3D-Modelle direkt in Websites zu integrieren – ohne App-Installation. So können User Produkte direkt im Raum erleben – mit nur einem Klick im Browser. Für den Web-Viewer planen wir Modelle, Materialien und Beleuchtung so, dass sie Normal-Maps effizient nutzen (Mikrorelief ohne Geometrie). Die Browser-Integration erläutert Google’s <model-viewer> – AR im Web mit Praxisbeispielen.