Augmented Reality for Furniture: 3D Models & AR Assets

3D Models for Augmented Reality:
Furniture & Interior Designs

With augmented reality, your customers can view a sofa, a chair, or a light fixture in their own space. We create the textured 3D models for this purpose and prepare them for the agreed-upon AR application.

Our sample video shows a digital chair next to a real glass table. The view through the camera reveals how the piece of furniture looks in the existing space.
We provide the 3D assets. Your team or an integration partner handles the viewer, app, store integration, and hosting. If the model is also to be used in a 3D product configurator, we’ll coordinate its technical requirements before production.

What AR Models Can Show for Furniture

Augmented reality enhances product images by showing them in your customers' real-world environment:

Interactive Shopping Experience: An AR-enabled smartphone can overlay the furniture model onto the camera view of the customer’s own room. Customers can view it from different angles and visualize how it would fit into their home. Shopify provides additional examples of AR in e-commerce.

Assessing Size in a Room: A 3D model created to scale helps you estimate the proportions of a piece of furniture next to existing objects. The actual display also depends on tracking, the device, and the application. AR is therefore no substitute for on-site measurement checks.

Compare materials and variants: Textures and colors highlight the different versions of a product. The application being used determines which variants are available and how switching between them works. We prepare the models and materials agreed upon for this purpose.

What Our Clients Say

I am thrilled with Danthree Studio. They did an outstanding job of visually bringing the FOR brand guidelines to life. They not only understood the brand’s corporate design guidelines but also implemented them creatively and precisely. The way they showcased the FOR products within the parameters I set as a brand strategist was perfect. The team demonstrated a deep understanding of the brand identity and brought it to life in every single presentation. Working with them was a pleasure, and I appreciate the professionalism and dedication they bring to every project. I look forward to future projects with Danthree!

Alexandra Richter

AGENTUR RICHTER WERBEAGENTUR GMBH

Absolutely fantastic in every way: friendliness, communication, speed, handling of the project, etc. But above all, the products and images are truly impressive. Outstanding work. A huge thank you!

Alexander Simon

Creative Director of Marketing & Design at Inter Link SAS

At Danthree, you find a highly competent team that carries out your plans precisely. The professional collaboration on equal terms, together with the perfect final result in impressive resolution and sharp detail, completely won us over.

Stefan Dönecke

Head of Interior at hülsta individual GmbH

The renderings provided by Danthree.studio have helped us launch our new furniture line. The quality of the photorealistic renderings looks fantastic and helps our customers see the textiles on the furniture. People can't believe these product visuals aren't real! Even close-ups and detailed shots look amazing. You can practically feel the textures of the fabrics! Highly recommended.

Gyuri Papp

CEO of Kovi Fabrics

Danthree provided highly professional support in augmented reality to help us present our woven art virtually, and advised us with great passion.

Christian Otto

CEO at Meisterwerke

interlübke is a leading brand manufacturer of furniture with a consistently minimalist design. The outstanding quality of its design, craftsmanship, and materials must be reflected in first-class images that align with our corporate identity. In Danthree, we have found a company that creates these top-notch CGIs for us and has impressed us with its excellent value for money, as well as its reliability and openness to new challenges. Here’s to continued success in our collaboration.

Kerstin Fricke

Senior Product Manager at interlübke

As a premium furniture manufacturer, we offer our customers and partners the best possible service for their projects and plans. 3D models are particularly crucial in this regard. In Danthree, we have found the right partner to meet our high standards for quality and perfection.

Dr. Alexander Sova

Managing Director at Wittmann

We commissioned Danthree to create 3D product renderings and a CGI environment for our outdoor furniture series VANZEELAND. Our goal: to present the furniture on the coast of Zeeland without having to go there ourselves. From the technical drawings and some inspirational photos, this beautiful environment was created just a few weeks later. Daniel & his team not only implemented the task perfectly from a technical point of view, but also provided us with highly professional advice. With an eye for aesthetics, attention to detail and a great deal of expertise, the team guided us through the project. We can therefore recommend Danthree Studio to anyone looking for a competent partner for CGI in the home & living sector!

Vanderhus

How We Create Your 3D Models for Augmented Reality

Step 1: Contact us!
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Are you planning to incorporate AR into your furniture collection? During our initial consultation, we’ll discuss the products, variants, target devices, and the intended platform. Based on this, we’ll determine the scope of the 3D asset production.

Step 2: Align product data with the target platform
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We use your CAD data or recreate the model based on dimensioned documentation. Material specifications, samples, and photos are used to verify the surface; photos alone are not sufficient as a reliable basis for production. We work with your integration team to clarify file formats, the scope of the model, and other specifications for the AR application.

Step 3: Prepare Models and Materials
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We'll create a 3D model of your product with the necessary textures. We'll tailor the geometry, scale, and file size to the agreed-upon target application. The file will be delivered in a format such as GLB/glTF or USDZ; however, a file format alone does not guarantee that the product will integrate properly with an online store.

Step 4: Review, Finalize, and Deliver Assets

You review the model design, materials, and variants. We implement the rounds of revisions agreed upon in the proposal and deliver the approved assets. Your integration team handles the integration and application testing on the designated devices.

Discuss your project

Augmented Reality for Furniture and Interior Design Brands

Our Services: 3D Assets for AR

At Danthree Studio, we create the models and materials for your AR product presentation. We tailor the asset production to your furniture and the requirements of your implementation partner.

Virtual shopping experience

In the example video on this page, a digital chair is placed next to an existing table. As the viewing angle changes, the model's shape and material remain visible. This spatial view complements the photographic or rendered product images in the catalog.

File Formats for the Target Application

We prepare the models delivered by our augmented reality production team according to platform specifications, for example, as GLB/glTF files for web viewers and Android apps, and as USDZ files for Apple Quick Look. Whether AR launches without an additional app depends on the device, browser, and integration. A QR code links to the appropriate app; it does not provide any AR functionality on its own.

Products in the existing environment

AR displays a piece of furniture alongside the items your customers already own. This allows customers to assess the style, color, and visual impact of the furniture in their space, complementing product photos. Whether this leads to more purchases or fewer returns remains to be seen in actual use.

Material Rendering for Mobile 3D Views

For AR, we tailor the geometry and textures to the target platform. If you also need high-resolution 3D animations, we’ll plan them as a separate output format based on your product data.

A Coordinated Product Presentation

We take into account product colors, material characteristics, and the agreed-upon variants. This ensures that your AR models align with the rest of your product communication in advertising.
Your integration team is responsible for designing the user interface, controls, and store integration.

Revision rounds as agreed

We will specify the number and scope of the revision rounds in the proposal. You can provide the planned feedback on geometry, materials, and variants. We will coordinate any additional models or new variants separately.

Get in Touch

Planning product images, animations or a virtual brand environment? Tell us about your project. We'd like to hear from you.

Danthree Studio
Panoramastraße 18
73084 Salach
Germany

Tel.: +49 7161 62728 50
Mail: info@danthree.com

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FAQ - Augmented Reality (AR)

What is augmented reality (AR)?

Augmented Reality (AR) is a technology that superimposes 3D images onto various environments. This allows the viewer to get a realistic sense of what a product would look like in a specific setting. Augmented Reality is particularly popular in the home furnishings industry. With AR Quick Look, Apple demonstrates how products can be placed directly in a room in Safari using the iOS camera, ideal for furniture or home decor. Apple describes the basics of iOS AR and provides examples in the ARKit Overview for Product Experiences.

How does augmented reality work?

An AR application combines camera images with motion data to determine the device's position and suitable surfaces in the room. A digital 3D model is then placed within this view. For material rendering, we use PBR for real-time assets. How the material appears under ambient light also depends on the viewer. If the model is to be integrated into a 3D virtual showroom, its technical specifications must be taken into account. Unlike a 3D product image on a plain background, the AR model has spatial geometry and can be viewed from different directions. Depending on the target application, a lightmap and AO maps, which are pre-baked via texture baking, can also be used; however, they do not replace a suitable 3D model or the technical integration.

Which industries use augmented reality?

Augmented reality is used in various fields, such as the entertainment industry, education, medicine, architecture, retail, and many others. It is used to enable interactive experiences and virtual product presentations, as well as training simulations and enhanced information visualizations. However, augmented reality is particularly popular in advertising and marketing, more specifically, in visual product marketing. In marketing, AR directly contributes to the brand experience. The Khronos 3D Commerce Working Group curates standards and best practices for 3D in retail.

What is the difference between augmented reality and virtual reality?

Augmented reality supplements the visible real-world environment with digital content. Virtual reality transports the user into a completely virtual environment. Both fall under the umbrella term “extended reality” (XR). Mixed reality is a related concept for combining real-world and digital content; it is not simply a generic term for every AR application.

Does AR work on all smartphones?

No. Support depends on the device model, operating system, browser, and the AR solution used. A QR code does not make an unsupported smartphone AR-capable. For Android, the ARCore list of supported Android devices specifies the devices supported by Google. Your integration team should test the specific application on the intended devices.

Can I use augmented reality animations for e-commerce?

Yes. We provide the 3D models and materials that your team can integrate into an AR solution or an interactive 3D configurator. Your team or an integration partner handles the store integration, viewer, and operation. With the right application, customers can view the furniture model in their own space. This complements the 3D product presentation in e-commerce for sofas, beds, tables, cabinets, and accessories.

How much does augmented reality cost?

The cost of AR asset production depends on the geometry, materials, variants, and the target platform. We can create simple rendered product images for as little as a few hundred euros; these are a different output format than an interactive AR model. More extensive productions, such as a virtual reality animation, can cost several thousand euros. We’ll provide a customized quote for your AR models. Apps, viewers, shop integrations, and hosting are not included in our asset production services. We can visualize home and living products and offer not only individual furniture renderings but also complete room visualizations.

What are some examples of augmented reality?

Customers can use a 3D visualization with AR to see what a product will look like in a specific setting. Augmented reality became particularly well-known through IKEA’s app called“IKEA Place – AR App for Furniture,” but other popular apps, such as Pokémon Go, also use AR technologies.

How does AR work with web technology?

Web-based AR solutions such as Google’s Model Viewer can display 3D models on websites and launch an AR view on supported devices. Depending on the platform, the integration uses WebXR, Scene Viewer, or Apple Quick Look. We provide the appropriate models and materials; your development team implements the viewer and the website integration. Fine surface details can be rendered using normal maps without having to model every structure as geometry. Technical examples of browser integration are available in Model Viewer: AR on the Web.

Augmented Reality for Furniture: 3D Models for Your Brand

3D Models for Augmented Reality:
Furniture & Interior Designs

High-end product marketing in 3D for outstanding brands

What AR Models Can Show for Furniture

What Our Clients Say