In the H.O.M.E House 2025, the visionary architecture of Coop Himmelb(l)au merges with the sensual, organic bathroom worlds of FOR – staged as interactive, photorealistic brand spaces by Danthree Studio.
The visionary architecture of Coop Himmelb(l)au, the Invisible H.O.M.E House, is an interesting concept: a house of the future without fixed rooms or structures, whose areas of use can be constantly recombined according to mood, and which blends harmoniously into the surrounding landscape. There are no separating walls; the inside and outside merge.
The organic and natural-looking bathroom fittings from FOR are to be placed in this concept. Bathrooms are intimate areas that actually require visually separating elements and should be "permanently installed" due to the technical aspect (water pipes, electricity).
The realization of this exciting project for the bathroom brand FOR was a great honor for Danthree Studio. Thanks to CGI, we were able to stage architecture as an experience, and also as an interactive experience, using the example of two bathrooms. FOR's brand values were the inspiration for the visual and spatial design and thus characterize the brand experience at this touchpoint.
From digital image to virtual reality: The FOR brand spaces
Danthree Studio started with the architectural vision of Coop Himmelb(l)au's Invisible House and, along with the Richter agency from Munich and the FOR stakeholders, developed interior spaces that are not rooms with fixed structures.
Transparent shells enable a kind of permeable separation of the interior from the exterior. The film-like character of these shells corresponds to the spatial concept and the aesthetics of FOR, because the natural forms of the FOR product lines are soft and round - like the shapes of a stretched shell.
We developed the emotional and sensual atmosphere of these special bathrooms through light, material, surfaces, and spatial composition. The FOR Ovidis and FOR Leano product lines were decisive.
FOR Ovidis stands for flowing forms and closeness to nature. Together with the FOR brand, Danthree Studio has developed an environment based on natural images and expressive landscapes, in which the structures, bathroom furniture and fittings from FOR Ovidis blend in organically.
FOR Leano impresses with powerful structures and materiality. We communicate this design line very differently. But the work steps were basically the same: At the beginning there were renderings, the development of brand spaces in close cooperation with FOR and Agentur Richter, and then the merging of the digital product twins with the brand space.
The vision of Coop Himmelb(l)au & digital experience spaces
Shower, bathtub, toilet, sink – how do you accommodate something like that when there is no fixed room structure, no walls?
Along with nature shots that all thematized "water", "rock" and "botanical garden" in some way, rotating platforms were developed in the Leano brand space in cooperation with our 3D studio, which house the individual areas of use of the bathroom and can be opened or closed depending on the desired privacy.
In the brand space, high monoliths made of stone were 3D modeled in such a way that the bathroom products were integrated into the rocks. Here, the technical possibilities actually reach the limits of conventional photography: It would hardly be possible to implement these brand spaces in reality and capture them visually.
Thanks to CGI, the experts at Danthree Studio were able to truly bring the concept of the Invisible House by Coop Himmelb(l)au to life for the bathroom brand FOR – and not just visually.
Architectural visualization with VR allows customers to actually move around in these spaces. The photorealistic 3D room design enables the use of VR. Here we see the future of bathrooms: Interactive 3D visualizations allow us to build an emotional connection to the space through active design – which exists exclusively in the digital realm in this form.
Beyond Rendering: Why immersive visualization is the future
This very special project for FOR in the H.O.M.E House 2025 required a special way of working. Danthree Studio was in constant contact with everyone involved, and the two brand spaces were developed step by step through lively exchange.
Every single detail was designed, sketched, elaborated, assessed, commented on, and revised. Perfectionism set the pace.
We are proud of the result. Because here, as a studio for CGI and photorealistic 3D visualization, we see the future. Digital brand spaces for design brands will not only be photorealistic in the future, but also interactive.
These are virtual brand experiences for bathroom & architecture that have the potential for very strong customer loyalty
More about our studio and our work can also be found in the international coverage on Designboom.
