Weave, color and outdoor space
Kvadrat’s outdoor rugs combine traditional craft techniques with braided polypropylene ropes. The collection includes Miori, Mioro, Sia and Sio. Distinctive structures and a shared color palette define their character.
The designs are by Danish textile and color designer Margrethe Odgaard. Danthree Studio developed the CGI product images and 3D product videos that present them in outdoor settings.
The handcrafted rugs’ braided structures were central to the work. Four colors meet within the ropes. That blend needed to remain legible in close-up and work within the wider scene.
Terraces, pool areas and selected furniture give the rugs a spatial context. The imagery shows them in outdoor use, with material, proportion and color leading the composition.
From woven structure to a brand setting
Margrethe Odgaard’s color concept provides the starting point. Our role was to develop a coherent product presentation in which close-ups and wider views follow the same visual direction.
The collection addresses designers, hotels and resorts, among others. For the CGI textile materials, we worked on the differences between weave structures, from an individual rope to the rug beneath a seating arrangement.
Alongside furniture modeling and surface reconstruction, the work included 3D scans. Geometry and material development form the basis for the rugs and their surroundings. Furniture, planting and architecture were coordinated within the visual setting.
Color appearance was reviewed with Kvadrat. Light and shadow organize the outdoor spaces and reveal the rugs’ structure. The collection needed to remain recognizable in both the overall view and the details.
A visual language for stills and film
Danthree Studio developed digital brand settings, product images, storyboards and 3D animations. The gallery shows the images in use on Kvadrat’s website and Instagram. This connects the production work with its role in the brand’s communication.
The CGI product images show the rugs within a seating arrangement and up close. Animation adds movement to these views. Architecture, furnishings and lighting connect the individual images as a series.
What material imagery can show
Grazing light defines the braiding; small shadows give the gaps depth. These details reveal how the weave is built. They do not establish how the rug feels or its temperature. A physical sample remains important for that.
The embedded video offers a look at our production for Kvadrat. It combines views of the digital work with finished terrace scenes, showing how materials, furniture and outdoor space come together.
Planning a visual world for your textile collection? We’ll discuss material references, camera views and whether still images or film suit the brief. Let’s talk about your project.
