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Why an ROI calculator for CGI vs. photography?
For brands in the furniture, home & living segment, the production route and workflow determine budget, time-to-market and consistency of look.
Our CGI cost calculator shows transparently when CGI is more cost-effective than traditional photography - without making any significant compromises in image quality. It is based on cost indices that reflect typical expenses: Set/location, travel, styling/props, lighting/angles, post-production, modeling, rendering and revisions. Result: Savings in % and the break-even point for variants.
We recommend our overview of 3D visualization & CGI and real examples in the projects. You can find a compact definition of ROI on Wikipedia.
CGI cost calculator - clear cost comparison for your image production
Enter realistic project parameters and immediately see how variants, angles, scenes and revision loops affect the ROI - including the break-even point.
Cost factors at a glance - what is included in the index
We weight all typical expenses: set/location & team (photo) versus modeling, scene setup, render and post (CGI). This creates a transparent cost index without quoting prices - ideal for budget/TCO(total cost of ownership) planning.
Variants & angles - where CGI becomes scalable
With each additional color, front, surface or perspective, CGI becomes relatively cheaper. The calculator shows the break-even point where CGI variants have a definite advantage(break-even analysis).
Asset reuse - create once, use many times
A 3D asset pays for itself in several campaigns: new looks, close-ups, other rooms. Check your models quickly in the free 3D viewer and build up a content hub instead of producing each set from scratch.
Quality level - CMF, consistency & channel fit
Color, material and finish fidelity (CMF) and consistent brand lighting are essential. For e-commerce, silo renders and packshots complement the milieus seamlessly - see silo/free-plate renders.
Time-to-market - less dependency, more predictability
No weather/season risks, no location bottleneck. Angles and variants are reproducible - ideal for seasonal drops or quick line extensions.
Added value beyond breastfeeding images
The same assets fuel motion (product/feature clips) and interactive experiences. Start modularly with stills and expand later - for example with the 3D animation studio.
Get in Touch
Get in Touch
Welcome to Danthree Studio. We look forward to your inquiry. Let's take your visual marketing to the next level together. See you soon!
Danthree Studio
Panoramastraße 18
73084 Salach
Germany
Tel.: +49 7161 62728 50
Mail: info@danthree.com
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FAQ - Frequently asked questions about the CGI Cost Calculator
How are the savings calculated?
Two cost indices (photo vs. CGI) are compared, which weight typical expenses for set/location, travel, styling, angles, variants, post-production or modeling, rendering and revisions. The percentage saving is calculated from the difference.
What does break-even (variants) mean - and why can it be 0?
The break-even point is the number of variants from which CGI becomes ≤ photo (all other parameters being equal). If it is 0, the variable additional costs per variant in CGI are the same or lower than in Photo - CGI is therefore already economical from the first variant.
Are the results binding?
No. The calculator provides a reliable guide. For a quote, we check your setup (look, complexity, assets, deadlines) and calculate based on your briefing.
How does the CGI cost calculator actually work?
It compares cost indices for photo vs. CGI (set/location, travel, styling, angles, variants, post-production vs. modeling, setup, render, post). The savings in % are calculated from the difference.
Which inputs have the greatest leverage?
variants per product, 2) angle per scene, 3) number of scenes, 4) revision loops. These four values shift break-even and ROI the most.
Why can the break-even point be 0?
If the variable costs per variant in CGI are the same or lower than in photo production, CGI is economical from the first variant onwards.
How does existing CAD/3D data affect costs?
They significantly reduce the amount of modeling. Simply activate the CAD option in the calculator - the index takes this into account.
What does "cost index" mean in contrast to prices?
Brand quality with CMF fidelity and consistent lighting set-up. The tool compares processes - not "quality against price".