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Why use an ROI calculator
for CGI vs. photography?
For brands in the furniture, home & living segment, the production route and workflow determine budget, time-to-market and consistency of look.
Our CGI cost calculator shows transparently when CGI is more cost-effective than traditional photography - without making any significant compromises in image quality. It is based on cost indices that reflect typical expenses: Set/location, travel, styling/props, lighting/angles, post-production, modeling, rendering and revisions. Result: Savings in % and the break-even point for variants.
We recommend our overview of 3D visualization & CGI and real examples in the projects. You can find a compact definition of ROI on Wikipedia.
CGI Cost Calculator - A Clear Comparison of Costs for Your Video Production
Enter realistic project parameters and see immediately how variations, angles, scenes, and revision cycles affect the ROI—including the break-even point.
Cost Factors at a Glance—What Is Included in the Index
We weight all typical expenses: set/location & team (photo) versus modeling, scene setup, render and post (CGI). This creates a transparent cost index without quoting prices, ideal for budget/TCO(total cost of ownership) planning.
Variants & angles - where CGI becomes scalable
With each additional color, front, surface, or perspective, CGI becomes relatively more cost-effective. The calculator displays the break-even point at which CGI variants ultimately offer an advantage (break-even analysis).
Asset Reuse—Create Once, Use Many Times
A 3D asset can be used across multiple campaigns: new looks, close-ups, different rooms. Quickly review your models in the free 3D viewer and build a content hub instead of producing a new set for each campaign.
Quality level - CMF, consistency & channel fit
Color, material and finish fidelity (CMF) and consistent brand lighting are essential. For e-commerce, silo renders and packshot renderings complement the milieus seamlessly - see silo/free-plate renders.
Time-to-Market—Less Dependency, More Predictability
No weather- or season-related risks, no location bottlenecks. Angles and variations are reproducible, making this ideal for seasonal drops or quick line expansions.
Value Beyond Still Images
The same assets power Motion (product and feature clips) and interactive experiences. Start small with stills and expand later—for example, with the 3D Animation Studio.
Get in Touch
Get in Touch
Welcome to Danthree Studio. We look forward to hearing from you. Let’s work together to take your visual marketing to the next level. See you soon.
Danthree Studio
Panoramastraße 18
73084 Salach
Germany
Tel.: +49 7161 62728 50
Email: info@danthree.com
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FAQ - Frequently Asked Questions About the CGI Cost Calculator
How are the savings calculated?
The comparison is based on two cost indices (photo vs. CGI) that weigh typical expenses for set/location, travel, styling, camera angles, variations, post-production, modeling, rendering, and revisions. The percentage savings is calculated based on the difference between the two.
What does the break-even point (variants) mean, and why can it be 0?
The break-even point is the number of variants at which CGI becomes equal to or less than Foto (with all other parameters held constant). If the value is 0, the variable additional costs per variant in CGI are equal to or less than those in Foto—meaning that CGI is already profitable starting with the first variant.
Are the results binding?
No. The calculator provides a rough estimate. To provide a quote, we’ll review your setup (design, complexity, assets, deadlines) and calculate the cost based on your briefing.
How exactly does the CGI cost calculator work?
He compares cost indices for photography versus CGI (set/location, travel, styling, camera angles, variations, post-production versus modeling, setup, rendering, post-production). The difference represents the savings in percent.
Which inputs have the greatest impact?
1) Variants per product, 2) Angles per scene, 3) Number of scenes, 4) Revision cycles. These four factors have the greatest impact on the break-even point and ROI.
Why can the break-even point be 0?
If the variable costs per variant in CGI are equal to or lower than those in photo production, CGI is cost-effective starting with the first variant.
How do existing CAD/3D data affect costs?
They significantly reduce the amount of modeling required. Simply enable the CAD option in the calculator—the index will take this into account.
What does “cost index” mean, as opposed to prices?
Brand-name quality with CMF consistency and a consistent lighting setup. The tool compares processes—not “quality versus price.”