Why an ROI calculator for CGI vs. photography?
For brands in the furniture, home & living segment, the production route and workflow determine budget, time-to-market and consistency of look.
Our CGI cost calculator shows transparently when CGI is more cost-effective than traditional photography - without making any significant compromises in image quality. It is based on cost indices that reflect typical expenses: Set/location, travel, styling/props, lighting/angles, post-production, modeling, rendering and revisions. Result: Savings in % and the break-even point for variants.
We recommend our overview of 3D visualization & CGI and real examples in the projects. You can find a compact definition of ROI on Wikipedia.