A Virtual Bathroom Design Inspired by Nature and Canyon – Realized with CGI for Diana Bad
Diana Bad - these are high-quality bathroom furniture, accessories and fittings that transform the private bathroom into a wellness zone. A touch of nature always resonates with Diana Bad, from the coloring to the design language and the feel. The Agentur Inselkind stands for enormously creative, imaginative advertising in still and moving images.
DanthreeStudio, an expert in the field of 3D visualization for bathroom brands, was able to work with the experienced duo Agentur Inselkind and Diana Bad on this exciting project to create atmospheric brand spaces in 3D using CGI.
From Natural Wonder to Interior Concept – The Idea Behind Canyon House
Our task was to create a luxury bathroom in earthy natural tones, for which the basis was not conventional bathrooms, but strong shots of a canyon landscape in red and brown tones.
The natural forms of the canyon, washed out of the stone by water over millions of years, inspired the concept – together with the clay and sand colors in the red spectrum.
Canyon House was a special challenge for us to sculpt and model in 3D in a photorealistic way.
From Moodboard to Spatial Feeling – CGI as a Tool in Bathroom Architecture
How do you approach creating digital architectural worlds for bathrooms when all you have as a project idea are landscape photos? Easy: you take those landscape photos and gradually develop an architectural interior from them, based on the floor plan of the Inselkind agency.
Danthree Studio received a lavish mood board from the Inselkind agency and Diana Bad. From the colors and shapes that ran through the various images, we developed an organic room design in CGI in close coordination with our two partners.
Specifically, that means: planning - sketch - doodle - comments - new sketch - more doodles - more images as inspiration - new sketch - more comments.
The key to our designs was always the materiality and the feeling of space. The sand-colored, orange-red surfaces had to be haptically tangible, the soft shapes and the natural light had to define the space. CGI is nothing more than a design tool for new spatial worlds.
Digital Brand Staging: How CGI Brings Products to Life
Organic room design in CGI was just the beginning. To turn the space in the Canyon House concept into a bathroom, Diana Bad's furnishings still had to find their way into the digital architecture.
The bathroom manufacturer provided the 3D models of the individual products. For the chrome fittings, we used Metalness Map to preserve their authentic mirror properties. Danthree Studio compared the models with Diana Bad's product catalog and optimized the models for the luxury bathroom in earthy natural tones in a photorealistic way and integrated them into the digital architecture. The project is more than a simple visualization. It is the digital brand staging of the future.
If moods and atmosphere are decisive for purchasing decisions, virtual bathroom concepts do an excellent job for premium brands. Because there is enormous potential in the perfect balance between real products and visionary spaces. The virtual bathroom presentation is a sales strategy for the future.
Emotion Through Design – CGI as a Bridge Between Spatial Feeling and Reality
Materials and colors determine the atmosphere of a room. Reddish hues and matte surfaces, like those in the luxury bathroom in earthy natural tones, create pleasant warmth and a feeling of security. Bathroom design already uses this communication on an emotional level - in 3D visualization for interior brands, opportunities open up to play with exactly that.
We can harmoniously coordinate the design of bathroom furniture and architecture if we strive for an organic room design in CGI. Digital architecture and bathroom design form an intersection here, in which people are emotionally addressed and experience the bathroom of their dreams. CGI enables everything from photorealistic renderings to VR tours and beyond.
Virtual Brand Spaces as the Future of Bathroom Design
Virtual bathroom concepts for premium brands hold interesting paths for brand communication. What makes a brand, what does a brand stand for? This can be communicated very precisely and easily via digital architectural worlds for bathrooms.
CGI is the tool that enables the creation of these virtual worlds cost-effectively and time-efficiently, regardless of real spaces and the limitations of conventional photography. This is the future of marketing, a strong sales tool for interior brands.
With the Canyon House concept, Danthree Studio once again shows how CGI not only creates products, but complete worlds of experience. The future of bathroom design lies in digital, immersive, and emotional brand concepts - and CGI with Danthree Studio is one of the keys to this.
