A virtual bathroom inspired by a canyon landscape, created in CGI for Diana Bad and Agentur Inselkind.
Diana Bad develops bathroom furniture, accessories and faucets. For Canyon House, we worked with the brand and Agentur Inselkind. Landscape photographs and the agency's floor plan provided the starting point.
Our role in this bathroom CGI project was to develop those references into a virtual brand environment and present Diana's products within it.
From a natural landscape to a room concept: the idea behind Canyon House
Our brief was to create a bathroom in earthy tones. Rather than existing bathroom interiors, photographs of a canyon landscape in reds and browns formed the visual reference.
The canyon's water-shaped rock formations and its red-toned clay and sand colors informed the concept.
The challenge was to translate those rock formations into a digital architectural setting with a place for bathroom furniture and faucets.
From the mood board to a digital room
We developed the landscape references into an architectural interior, step by step. Agentur Inselkind's floor plan provided the spatial framework.
Agentur Inselkind and Diana Bad supplied a detailed mood board. Working closely with both partners, we drew on the colors and shapes across its images to develop an organic CGI interior.
In practice, that meant planning, sketches, notes, feedback and revised sketches. Further image references fed into the next round of discussion.
Material character and the feel of the space guided our designs. The texture of the sandy and orange-red surfaces needed to read clearly in the images. Soft forms and natural-looking light defined the room.
Integrating Diana Bad products into the CGI architecture
The organic CGI interior was only the starting point. To turn the Canyon House concept into a bathroom, Diana Bad's products needed to become part of the digital architecture.
The bathroom manufacturer supplied the individual product 3D models. We checked them against Diana Bad's product catalog and prepared them for rendering. For the chrome faucets, we adjusted the metallic behavior using the metalness map. Lighting, material settings and the surrounding scene work together to determine the visible reflections.
The bathroom renderings bring together products from the collection and a space designed for them. The organic architecture gives those products a visual context.
Materials and light in Canyon House
Reddish tones and matte surfaces shape the atmosphere of the room. They contrast with the reflections on the chrome faucets, making both the room concept and the differences between materials visible.
Bathroom furniture and architecture were coordinated within the scene. The photorealistic renderings show the products as part of this organic room concept.
A brand environment for Diana Bad's visual language
Canyon House is a virtual interior concept for Diana Bad's brand communication. The landscape provided the creative reference, while the products gave the project its concrete focus.
The room was designed digitally, so a physical photography set was not needed for the images shown here. Our work covered the interior, wall surfaces, rock formations, colors and lighting.
The project reflects a collaboration between brand, agency and CGI studio. A mood board, floor plan and product models became a coherent image series for Diana Bad.
