Introducing CGI - 3D Visualization Home & Living Product
Product presentations today predominantly take place digitally - in web shops, on social media or in digital catalogs. However, print media still play an important role in the home & living segment, for example in high-quality magazines, trade fairs or interior brochures. The central question for brands is therefore: How can images and brand spaces be designed to have an emotional impact both digitally and in print?
Our answer at Danthree Studio is clear: Through high-quality, emotionally charged 3D visualization that not only shows products, but also creates atmospheres. Especially with Home & Living products, where materials, surfaces and lighting moods are a crucial part of the brand message, CGI opens up completely new possibilities. It doesn't just replace classic product photography – it goes beyond that. CGI creates spaces that inspire and make it possible to experience how they are stylishly staged in current living trends.
Emotionally stage CGI brand spaces – example: Carpet visualization
Our mission for this project: to visualize a carpet in such a way that you can not only see its color, but also literally feel the texture, the material and even its acoustic effect. Our tools: Creativity, a deep understanding of interior design and state-of-the-art render engine technology. Our team - consisting of creative directors, master carpenters, interior designers and CGI artists - reconstructed the carpet as a photorealistic digital twin. Thanks to a precise roughness map, the rendering shows even the finest fibers and micro-reflections so that you can almost feel the feel.
The result: A 3D product visualization with emotional depth, where lighting, shadows, and material textures interact perfectly. This creates a visual experience that works both on screen and on paper – going far beyond a simple product image.
Since the rug doesn't stand alone and the light for the elaborately modeled shadows has to come from somewhere, we placed the rug in an interior in the style of a loft.
The large windows on the side opposite the viewer reveal a view of a heavily overgrown outdoor area, and the room itself appears bright and airy. The furnishings are modern and simple, and the colors suggest natural materials. This also clearly reflects our client's brand identity.
Advantages of CGI - 3D Visualization in Home & Living
As interior visualizations on platforms like ArchDaily show, CGI is increasingly becoming a style-defining representation of modern living spaces.
CGI makes it possible to place brand spaces and individual products in a larger context and incorporate the respective brand identity. In this way, spaces and products become tangible for the end customer. The images convey emotions and make it possible to put yourself in the respective spaces. The 3D visualizations are designed in such a way that they "work" both in print and online.
Computer Generated Imagery (CGI) offers a cost-effective and efficient way to bring together various demands. Product details can be displayed so sharply and realistically that customers get a truly comprehensive impression of the product - actually more detailed and accurate than if they were just relying on their own senses.
Curious about what our artists can do in the field of 3D visualization? Then simply contact us and learn more about our projects in the Home & Living sector! Or arrange an appointment with us: Arrange an appointment now.
