CGI (3D) Visualization Home & Living Product

CGI (3D) Visualization Home & Living ProductCGI (3D) Visualization Home & Living Product

Presentation CGI (3D) visualization Home & Living product

Product presentations today take place predominantly digitally, in web stores and social media. But there are still a few areas that use print media. Home & Living is one such area. What can images & brand spaces look like that can be used for visual marketing both digitally and in print? Our team at Danthree Studio agrees: the only way to do that is with really good 3D (CGI) visualization that is emotionally charged.

Our mission: to present a carpet in an aesthetically and visually appealing way so that the viewer experiences colors, material, texture and acoustic properties.

Our weapons: Creativity & CGI

Our heroes and heroines: Creative Directors, Master Carpenters, Interior Designers and Designers, CGI Artists.

And that's how we mastered the task:

Our team photorealistically recreated the carpet on the computer as a digital twin. The result is a 3D visualization that shows the carpet in its monochrome glory. Through the lighting we managed to create an impression of the soft material and the three-dimensional structured surface of the carpet.

Since the carpet does not stand on its own and the light for the intricately modeled shadow cast has to come from somewhere, we placed the carpet in an interior space in the style of a loft. The large windows on the opposite side from the viewer provide a view of a heavily overgrown outdoor area, and the room itself feels bright and airy. The furnishings are modern and simple, and the colors suggest natural materials. This also highlights the brand identity of our client.

Advantages of 3D (CGI) visualization in the field of Home & Living

CGI makes it possible to place brand spaces and individual products in a larger context and to incorporate the respective brand identity. In this way, rooms and products can be experienced by the end customer. The images convey emotions and make it possible to put oneself in the respective rooms. The 3D visualizations are designed in such a way that they "work" both in print and online.

Computer Generated Imagery (CGI) offers a cost-effective and efficient way to reconcile all the different requirements. Product details can be depicted so sharply and realistically that customers really do get a comprehensive impression of the product - in fact, more detailed and accurate than if they relied only on their own senses.

Curious about what our artists can do in the field of 3D visualization? Then just contact us and learn more about our projects in the field of Home & Living! Or make an appointment with us: Make an appointment now.

The project in a nutshell

The task

The photo-realistic CGI (3D) interior & product visualizations are designed to create an emotionally-charged brand space and to showcase the carpet in its different colors. Special emphasis was placed on a balanced play of light and shadow, which creates a harmonious and inviting outdoor atmosphere, as well as a color scheme that harmonizes with the carpeting. Furthermore, the products were targeted from different perspectives in order to show every detail of the carpet.

The wherefore

The interior & product CGI (3D) visualizations can be integrated both online and in print to reflect the furniture, home & living brand. In doing so, we incorporated the corporate design and corporate identity into the brand spaces / 3D visualizations to create a consistent brand language.

The advantages

Visual marketing with photorealistic CGI (3D) visualizations by Danthree Studios are the perfect solution for brands and online stores that want to represent and emotionalize their product in all colors and shapes and display it in unique brand spaces. This is because CGI (3D) offers many advantages: reduced costs and time, full flexibility even after completion, replaces outdated and undynamic product photography, enables use within augmented reality (AR), can reliably depict details and all variations of a product, and is created entirely on the computer - without much waiting time. So you can quickly incorporate your product into your online store or visual marketing.

And you?

Unique brand spaces with 3D visualizations are our strengths. As a specialized CGI (3D) studio for the furniture and interior design industry, we offer you CGI (3D) visualizations of the highest quality. Our team of experienced master carpenters, interior designers and CGI artists and creative directors have many years of experience in refining visual marketing concepts within the furniture, home & living industry. In addition, we are open to other industries and know no boundaries.

CGI (3D) Visualization Home & Living Product
CGI (3D) Visualization Home & Living Product


Welcome to Danthree Studio. We look forward to your inquiry. Let's take your visual marketing to the next level together. See you soon.

Danthree Studio
Seeweg 13
89160 Dornstadt

Tel.: +49 7161 62728 50

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