Mediterranean furniture that puts you in the mood for a vacation: Vanderhus
As a brand, Vanderhus stands for outdoor furniture that inspires. It radiates a cheerful light-heartedness that turns every living environment into an individual feel-good space. Furniture, including outdoor furniture, must suit the people who use it. As a manufacturer, Vanderhus is convinced of this. At Vanderhus, inspiration comes from the people who use the furniture and place it in their living environment. Different travel destinations, different cultures, memories - all of this flows into the design.
This furniture cannot simply stand in a hall - it is naturally presented in a suitable environment that is consistent with the manufacturer's brand communication. Materials, colors, shapes and surfaces are not what you would normally associate with outdoor furniture from this manufacturer. Vanderhus deliberately breaks away from familiar patterns. Only when design breaks new ground does the furniture allow individuality in expression, use and design of the living environment. This is the second time we have been commissioned to create CGI product images of furniture for this exciting outdoor manufacturer. Sunny, intense colors were to find a home in a coastal landscape under the Mediterranean sun.
The challenge: photorealistic outdoor furniture in outdoor visualization
Lovingly crafted, small series and products that are not explicitly coordinated but can be combined very well with each other - that is Vanderhus' claim. They know that the furniture that used to be in the house is increasingly being used on the patio, by the pool and in the garden. The outdoor furniture is designed to be correspondingly homely and confidence-inspiring. In other words, it doesn't necessarily have to look like outdoor furniture, and we were able to create an outdoor 3D scene and 3D model the products for this manufacturer.
The biggest challenge, however, was to model a wicker chair with all its details, which was to be shown from many different perspectives. The chair had to look convincing in light as well as strong and dark shades and blend into the same surroundings in the different color variations. The subtle play of light on the woven surfaces of the chairs, some of which were in the shade, was a challenge. We are all the more proud that our CGI artists were able to complete the task to the satisfaction of our partner.
The surrounding landscape is located on the Spanish coast and is as individual as the outdoor furniture, which we were allowed to place here in coordination with the manufacturer's brand communication. Natural vegetation, a distant horizon, the sea and air shimmering with heat - for the 3D visualization, this meant digitizing different surfaces with lively textures, complex lighting situations and many different materials.
