Mediterranean, cheerful furniture that makes you want to go on vacation: Vanderhus
Vanderhus is a brand that stands for inspiring outdoor furniture. They radiate a cheerful lightheartedness that turns any living environment into an individual space of well-being. Furniture, even in the outdoor area, must suit the people who use it. Vanderhus as a manufacturer is convinced of this. The inspiration at Vanderhus comes from the people who use the furniture and place it in their living environment. Different travel destinations, different cultures, memories - all of this is incorporated into the design.
Design that stands out - CGI staging in a Mediterranean brand environment
This outdoor furniture cannot simply stand in a hall - it is naturally presented in a suitable environment that matches the manufacturer's brand communication and is emotionally anchored through consistent visual storytelling. Materials, colors, shapes and surfaces are not what you would normally associate with outdoor furniture from this manufacturer. Vanderhus deliberately breaks away from familiar patterns. Only when design breaks new ground does the furniture allow individuality in expression, use and design of the living environment. This is the second time we have been commissioned to create CGI product images of furniture for this exciting outdoor manufacturer. Sunny, intense colors were to find a home in a coastal landscape under the Mediterranean sun.
The challenge: photorealistic outdoor furniture in exterior visualization
Loving production in manufactory work, small series and products that are not explicitly coordinated with each other, but can be combined very well - this is the claim of Vanderhus from Oldenburg (Germany). Here you know: The furniture that used to be in the house is increasingly also on the terrace, by the pool, in the garden. Accordingly, the outdoor furniture is designed to be homely and trustworthy. In other words, it doesn't necessarily have to look like outdoor furniture. We were allowed to create an outdoor 3D scene for this manufacturer and 3D model the products.
Wickerwork in perfection - CGI down to the smallest detail
The biggest challenge, however, was to model a wicker chair with all its details, which was to be shown from many different perspectives. The chair had to look convincing in light, as well as strong and dark shades, and blend into the same environment in the different color variations. The subtle play of light on the woven surfaces of the chairs, some of which were in the shade, was a challenge. This makes us all the more proud that our CGI artists were able to solve the task to the satisfaction of our partner.
Spanish coast in 3D - atmosphere, materials and Mediterranean light
The surrounding landscape is located on the Spanish coast and is as individual as the outdoor furniture that we were allowed to place here in close coordination with the manufacturer's brand communication. Natural vegetation, a distant horizon, the sea and heat shimmering air - a Mediterranean setting that can also be found in numerous design projects on ArchDaily and served as a visual inspiration for our CGI environment. For the 3D visualization, this means digitizing different surfaces with lively textures, creating complex lighting situations – calculated with Ray Tracing and a lot of different materials.
