A product video needs to captivate viewers in a very short time and explain the individual features of the product quickly and easily. This is also the case in this 3D Animation, in which we have 3D-visualized a designer floor lamp and presented it in moving images.
Visual marketing is a hurried affair these days: the attention of end consumers must be captured in fractions of a second. As a rule, they only watch product videos for a few seconds. How do you manage to present all the advantages of a product in such a short time, communicate the functionality and benefits of the product, and also present brand identity in such a way that customers feel addressed?
3D Product Video - Creative and to the Point
In our team at Danthree Studio, creative directors, master carpenters, interior design experts, and CGI artists work closely together. They contribute their professional experience, knowledge, and skills - this results in a 3D product animation that aesthetically appeals to customers (keyword B2C) and helps our direct customers (keyword B2B) to establish their brand identity. In this 3D product animation, we photorealistically modeled the 3D model as a digital twin, digitized textures, and created a storyboard for the 3D product animation.
A similar approach is also shown in the 3D modeling of table lamps, as ArchDaily presents in numerous high-quality product examples from the design world.
Formats for Social Media, TV, Web
Where do customers come into contact with product videos today? Of course, there are still the classic channels; TV advertising is still being broadcast. Short videos are an advantage here, because TV advertising is paid for by the second of broadcasting time.
However, many people no longer get their information from TV, but from social media and the web. The attention span here is particularly short; a few seconds must be comprehensively convincing or at least capture attention. Only in the next step is it about more in-depth information, which may be provided on landing pages.
According to Wikipedia, 3D animations offer an effective way to explain products quickly and visually convincingly – ideal for social media use. Learn more about CGI product videos.
Implementation: 3D / CGI meets minimalism
In this 3D product animation, we placed great emphasis on urban, contemporary sustainability and minimalism. The lamp must therefore be presented precisely in this context. For our product video, this means: The lamp has a simple design and few functions. The interiors that the customer wants to design with his products are also simple to minimalist. Natural materials dominate. The end customer comes from an educated environment, the living spaces are stylish, but furnished with plenty of free space and little furniture. "Only what is really necessary, but as sustainable and aesthetic as possible." - this is how you could break down the brand identity into a short sentence.
Our experts have rendered the table lamp photorealistically and placed it in a similarly photorealistic living environment. For particularly complex or high-resolution productions, a render farm can significantly speed up the rendering process. Each individual component of the lamp is visible separately in all color variants and as a complete product. The functions of the lamp and its special features are displayed visually and with sound effects.
