Mediterranean lightness meets outdoor design - CGI product images for sophisticated brands
Outdoor furniture and accessories thrive on materiality, light and atmosphere. Our job at Danthree: to translate these qualities into photorealistic CGI scenes that evoke emotions and perform in marketing - from campaign hero to store detail. With digital twins, clean PBR materiality and finely tuned lighting moods, we create images that tell more than they show.
Danthree Studio - specialized in 3D visualization for Home & Living - develops brand-appropriate outdoor worlds: precisely modeled, CI-compliant and media-ready.
From the Mediterranean beach to the brand world - the idea behind the CGI outdoor staging
The key question: How do you translate summer evening tranquillity and natural elegance into a setting that triggers buying motives? Warm terrace woods, light-colored natural plaster, olive green and soft grazing light form the stage; the furniture remains the quiet pole. For outdoor collections, we deliberately focus on airiness instead of props - clear lines of sight make seat height, module depth and proportions intuitively legible.
Our experience from Garden furniture visualizationsLess decoration, more atmosphere - this is how fabrics, weaves and surfaces work without overloading the room.
From mood board to visual brand experience - CGI as a tool for outdoor product marketing
We start with mood boards and material cards. We model in 3D dimensionally accurate product twins including variants (modules, widths, corner elements) and check ergonomic details in virtual space. We digitize the materiality in accordance with PBR (Basecolor, Roughness, Normal, Height) and calibrate it to your references - from oiled woods to performance fabrics.
How we reliably capture textures and prepare them for Render & Realtime is shown at Digitizing surfaces. Our glossary provides a technical overview of PBR - Physically Based Rendering; for relief details, it's worth taking a look at Chaos V-Ray: Displacement.
Digital brand staging: How CGI brings outdoor products to life
Lighting determines credibility: golden hour set-ups, soft shadows and compositional lines draw attention to materials and workmanship. Close-ups tell the story of seams, weave structures and edge breaks - the micro qualities that create trust in e-commerce. Rendered in our 3D render studio with a fixed look profile (tonal value, white point, LUT); we deliver ready-to-cut renderings for store, social and print.
This creates product images that perform - emotionally, brand coherently and consistently across channels.
Emotion through staging – CGI as a bridge between design and experiential world
Material, light and color temperature determine the perception of a room. We use micro-gloss gradients (roughness), finely resolved braiding normals and selective genuine height relief where haptics are relevant to sales. The dramaturgy follows visual storytelling: long shot for context, medium shot for usage scenarios, detail for quality - summarized in our glossary Visual storytelling.
The result: an invitation to sit down - noticeable in the picture.
Virtual brand spaces as the future of outdoor product marketing
Turning still images into an experience: With our 3D viewer can be used to configure modules, vary fabrics and test floor plans - directly in the browser. For tours and training sessions, we expand the VR/360° tour; at home Augmented reality in 3D for "standing-in-my-garden". Anyone planning real-time pipelines will find the basics for global lighting in Unreal Engine - Lumen.
This turns CGI into a brand space that inspires - and sells - along the customer journey.
You want to show a collection in a way that makes sun, fabric and silence tangible? Send us your collection, fabric cards and use cases - we'll use them to build your customized CGI series right through to a rollout-ready asset package. → Request project
You can find more work in our 3D CGI projects.
