360° Virtual Showroom Renderings
For Furniture, Home & Living Brands

A 360-degree tour combines panoramic views that allow visitors to change their line of sight using a mouse or touchscreen. They can explore additional areas via linked vantage points. We provide the rendered panoramas and agreed-upon 3D assets for such brand spaces; the tour features are provided by the selected viewer. VR glasses are not required for the browser view. Meta showcases examples of headset experiences in this overview. The WebXR Device API (W3C) describes the technical foundations for VR and AR in the browser.

The cost of CGI production depends on the number of rooms and viewpoints, available models, material detail, resolution, and variants. Your implementation team plans the viewer, integration, and hosting separately. Send us your brief so we can estimate the scope and cost of the CGI work.

A panorama shows a panoramic view from a fixed vantage point. A virtual tour combines several such views; a 360° video adds the element of movement over time. The navigation, zoom, and information points available depend on the viewer. Our examples are integrated into Kuula. For image rendering, we use ray tracing, among other techniques. For applications with VR headsets, OpenXR (Khronos) defines a common interface; specific support depends on the selected system.

In a virtual brand space, visitors can view furniture, materials, and furnishings from multiple angles. The rendered scene shows how your collection comes together. However, a virtual tour is no substitute for a physical material sample or proven sales success. Matterport explains other applications of digital spaces. This should be distinguished from augmented reality, which allows individual products to be displayed in the user’s actual space.

The rendered panoramas serve as the visual foundation for your virtual showrooms. Your implementation team will handle linking the tours and integrating them into the website. For campaigns, you can use additional still images or videos from the scene. Technical background information on the panorama format is available in the three.js documentation on equirectangular mappings.

To create 360-degree virtual reality tours, we first model the 3D scenes. This means we create 3D models of the spaces and furniture and then refine them with details such as three-dimensional surface textures, lighting, and shadows. We render panoramas from specified viewpoints. Your implementation team links these in the selected viewer and handles integration and hosting.

Virtual showrooms with 360-degree functionality are somewhat more time-consuming to create than “standard” room visualizations. The time required depends, among other things, on how many rooms need to be created, what data is available, and how detailed the scenes should be. We’ll estimate the time needed for image production based on your briefing; your team will plan the technical implementation of the tour separately.

Send us your briefing with the desired rooms, products, and use cases. We’ll discuss the visual style, review existing data, and determine which panoramas or 3D assets your implementation team needs.

Check to see if a studio showcases spaces, materials, and lighting atmospheres that align with your product world and clearly describes the handoff process to your technical partner. At Danthree Studio, CGI artists and interior designers work on the visual assets for your brand space. The embedded 360° examples give you a direct impression of our work.