Introducing CGI (3D) Visualization Accessories & Outdoor Furniture Online Shop
Our mission: to make outdoor furniture and accessories come alive in their natural context, to consistently translate our client's brand identity - and to stage shop-the-look in such a way that inspiration becomes measurable conversion. To achieve this, we combine creativity with a robust CGI pipeline: from the idea to the final render. This is particularly effective for outdoor ranges because materials, proportions and lighting moods vary greatly outdoors. This is precisely where 3D comes into its own.
Implementation: Scalable CGI pipeline for e-commerce
Our interdisciplinary crew of creative directors, interior designers, master carpenters and CGI artists rely on efficient modular production. First we model products as digital twins, then materials and surfaces are precisely digitized - including micro details such as weave structures, edge breaks or stone pores. In this way, variants remain controllable at all times (color, finish, size) and can be transferred into consistent environments.
Read more: 3D visualization for garden furniture & outdoor products - Digitizing surfaces (services)
Why CGI works in the store: Variants, speed, storytelling
Shop-the-Look thrives on complete scenes - including accessories, lighting and clear lines of sight. With CGI, we create these environments cleanly once and then play out variants for specific target groups: minimalist, Mediterranean, urban - without searching for a location, without the risk of weather. This reduces time-to-content and keeps campaigns consistent across all channels.
In-depth & practical examples: Shop-the-Look in e-commerce: how brands inspire the right way
One UX factor remains central: Users need to find the "right" product quickly. Current research shows how crucial clean navigation and category pages are for product discovery - the visual language must support this, not sabotage it. Baymard: Homepage & Category Navigation - Best Practices 2024.
Frominspiration to interaction: AR & 3D viewer
The next step after a strong visual world? Interaction. Our environments are designed in such a way that AR models and 3D viewer experiences can be quickly derived from them - for "trying on" in your own home or detailed rotation/zooming on the desktop. This increases trust, reduces returns and speeds up decisions.
Thinking ahead: Augmented reality for products (services) - 3D viewer (demo)
Result: Brand-loyal image series with maximum reusability
High-conversion shop-the-look sets, cut-outs and detail macros were created for the outdoor manufacturer - all CI-compliant, all modularly expandable. Campaigns can be "restyled" seasonally without having to take new photos: Spring in a city balcony, summer in a coastal house, fall in a winter garden. Swap accessories? Adapt color schemes? A matter of minutes rather than days in CGI.
Related work: 3D product visualization (furniture & accessories) - Project overview - CGI references
Services in the project (excerpt)
- 3D modeling as digital twins (low/high poly per use case)
- Material & surface digitization (PBR setup with albedo map / roughness map / normal map / displacement map)
- Milieu set-up & lighting design for shop-the-look and visual storytelling
- Batch variants (colors, sets, sizes) for campaigns & A/B tests
- Derivation for clipping, detail macros, social cuts and AR/3D viewers
Ready to showcase your outdoor range in convertible brand spaces? Get in touch with us - we'll build you a scalable 3D content base that inspires today and performs tomorrow.
