just cube light – Sideboard as CGI: delicate joints, clean edges
interlübke stands for modular clarity, custom craftsmanship, and uncompromising manufacturing. That’s exactly where Danthree Studio comes in: We translate this philosophy into photorealistic 3D visualizations —precise, true to the brand, and ready for the store, catalog, and social media. Learn more about our approach at 3D Visualization for Furniture.
From Concept to Brand Universe—The Idea Behind the CGI Sideboard Presentation
Our key question: How can we achieve a minimalist look without sacrificing warmth?
For just cube light, we developed a calm, architectural visual language: plenty of space, defined shadows, controlled reflections. Joints, side panels, and grids serve as visual guidelines—proportions remain clear, and elegance is palpable. The design line was created by Hanne Willmann; we’ve refined it into a consistent brand identity that works across all channels.
Digital Brand Presentation – How CGI Brings Iconic Furniture to Life
To ensure that minimalist spaces don't look sterile, we use a clean PBR workflow: Base Color, Roughness, Normal, Height. Micro-reliefs for edges and joints ensure material realism —we explain what this means in the glossary Roughness Map.
The surface digitization (paint, glass, wood) is calibrated - more on this under Digitize material & surfaces. Result: Images that don't look "like CGI", but like the product - resilient for print masters and responsive e-com views from our 3D render studio.
Evoking Emotion Through Visual Presentation – CGI as a Bridge Between Design and Use
Design is compelling when it conveys functionality. That’s why, in addition to showcasing the overall atmosphere, we also present clear configurations: widths, heights, fronts, display cabinet modules, and interior details. Close-ups highlight material quality, while full-shot and medium-shot views illustrate usage scenarios —ideal for product detail pages and lookbooks. For retail stores, we also provide neutral 3D product visualizations —ensuring a consistent brand identity between ambient shots and cutout images.
From Mood Board to Visual Brand Experience – CGI as a Tool for Product Marketing
We start with mood boards and material lists. From these, we build a visual toolkit: harmonized light color, a defined white point, and a set of recurring perspectives. About Our Approach Interior visualization creates settings that highlight the minimalist design of the furniture rather than overshadowing it. The result is a scalable visual universe —advertisements, catalogs, POS posters, social media visuals—all derived from a consistent CGI system. For the narrative level, it’s worth taking a look at Visual Storytelling.
Virtual Brand Spaces: The Future of Furniture Communication
CGI offers more than just still images. Upon request, we can expand the package to include 360° views and interactive viewers—ideal for consulting and retail. Our 3D CGI projects; for web-ready interaction, we recommend our 3D viewer. This way, just cube light isn’t just seen—it’s experienced —true to the brand, high-performing, and scalable.
Play the series or start a new module?
Send us your module layout, front panel options, and material swatches—we’ll develop CGI visuals consistent with your brand for web, print, and social media. → Contact Us
