just cube light - sideboard as CGI: filigree joints, clear edges
interlübke stands for modular clarity, customization and uncompromising production. This is exactly where Danthree Studio comes in: We translate this attitude into photorealistic 3D visualizations - precise, true to the brand and ready for store, catalog and social. You can find out more about our approach at 3D visualization for furniture.
From design to brand world - the idea behind the CGI sideboard production
Our key question: How do you show reduction without losing warmth?
We have developed a calm, architectural visual language for just cube light: lots of air, defined shadows, controlled reflections. Joints, side panels and grids become the visual guideline - proportions remain legible, elegance tangible. The design line comes from Hanne Willmann; we condense it into a consistent brand world that works on all channels.
Digital brand staging - how CGI brings furniture icons to life
We work with a clean PBR workflow so that minimalist surfaces do not appear sterile: Basecolor, Roughness, Normal, Height. Micro-reliefs for edges and joints ensure material credibility - we explain what this means in the glossary Roughness Map.
The surface digitization (paint, glass, wood) is calibrated - more on this under Digitize material & surfaces. Result: Images that don't look "like CGI", but like the product - resilient for print masters and responsive e-com views from our 3D render studio.
Emotion through staging - CGI as a bridge between design and use
Design is convincing when function is part of the story. That's why we show clear configurations as well as atmospheres: Widths, heights, fronts, showcase modules, interiors. Close-ups convey material quality, long shots and half-long shots explain usage scenarios - ideal for product detail pages and lookbooks. For stores, we also supply neutral 3D product visualizations - so that a continuous brand thread remains between the environment and the cut-out.
From mood board to visual brand experience - CGI as a tool for product marketing
We start with mood boards and material lists. From these, we build a visual toolbox: harmonized light color, defined white point, a set of recurring perspectives. About our approach Interior room visualization we create settings that carry the reduction of the furniture instead of overlaying it. The result is a scalable visual world - advertisements, catalog, POS posters, social cuts - all from a consistent CGI system. For the story level, it is worth taking a look at Visual Storytelling.
Virtual brand spaces as the future of furniture communication
CGI delivers more than just still images. On request, we can expand the set to include 360° views and interactive viewers - ideal for consulting and retail. Our 3D CGI projects; for web-compatible interaction we recommend our 3D viewer. So just cube light is not only seen, but experienced - true to the brand, performant, scalable.
Play series or start new module?
Send us a module plan, front variants and material cards - we'll develop your brand-coherent CGI imagery for web, print and social. → Contact us