Mediterranean lightness meets exclusive outdoor design - CGI product visuals for Sedda
Sedda Polstermöbelwerke, an Austrian company known for its high-quality upholstered furniture, wanted to showcase the emotional appeal of its new Gibraltar outdoor collection, which won the prestigious Red Dot Design Award in 2025 and was designed by Sven Dogs. The collection’s Mediterranean zest for life, relaxed sense of luxury, and natural materials were to be conveyed through photorealistic CGI scenes.
Danthree Studio—which specializes in 3D visualization for home and lifestyle brands —developed atmospheric brand spaces in CGI for Sedda to evoke an emotional connection with the product and showcase it perfectly across marketing and sales channels.
From a Mediterranean Beach to a Brand World—The Idea Behind the CGI Outdoor Production
Our task: To translate the relaxed elegance of Mediterranean outdoor spaces into a virtual setting that perfectly showcases Sedda’s outdoor upholstered furniture.
Soft natural stones, vibrant plant arrangements, and sun-warmed colors formed the foundation.
It wasn't just about beautiful product visuals – it was about creating spaces that touch target groups on an emotional level and visually reinforce Sedda's brand identity.
From Mood Board to Visual Brand Experience—CGI as a Tool for Outdoor Product Marketing
Based on mood boards and material samples, our creative directors and designers developed authentic Mediterranean 3D worlds that perfectly reflect the emotional character of the Sedda brand.
High-quality textures, such as Sunbrella fabrics and coated surfaces from Tiger Coatings, were used to create an atmospheric setting in which Sedda’s outdoor furniture takes center stage.
Every step was a creative dialogue: sketches, comments, color studies, and continuous fine-tuning—until the perfect balance between Mediterranean lightness, sophisticated design, and a strong brand identity was achieved.
CGI served not only as a technical tool but also as a means of bringing emotional brand spaces to life.
Digital Brand Presentation: How CGI Brings Outdoor Products to Life
The precise staging of the outdoor upholstered furniture in Mediterranean CGI scenes was the key to the project's success. For this, Danthree Studio created photorealistic 3D models of the products and developed Digital Twins from them that exactly matched the original furniture. Materials, lighting moods, and surfaces were specifically adapted to the Mediterranean environment to create a harmonious, emotionally charged brand experience.
The result: CGI product visuals that go far beyond a classic product presentation - they tell stories, arouse emotions and create real buying impulses on all channels: Webshops, catalogs, social media and trade fairs. Our before-and-after image comparison gives you a direct impression of how CGI brings out the visual difference.
Evoking Emotion Through Visual Presentation – CGI as a Bridge Between Design and the World of Experience
Materials, lighting, and color schemes shape the perception of a space.
In our CGI worlds, the look of natural stone, warm lighting accents, and high-quality fabric textures blend together to create a visual language that instantly evokes emotion. The sense of tactile depth is achieved through displacement maps combined with PBR roughness and normal maps.
CGI offers the ability to carefully craft these subtle nuances—harmoniously aligning spaces, products, and brand identity.
This results in product presentations that not only showcase what Sedda has to offer, but also evoke the emotions Sedda wants its customers to feel.
Outstanding Design: Red Dot Winner 2025
Thedesign quality of the Gibraltar collection (designed by Sven Dogs) was recognized with the Red Dot Award in 2025. Our task was to visually reflect this excellence.
Virtual Brand Spaces: The Future of Outdoor Product Marketing
Virtual scene worlds have long been more than just a vision – they are the new standard for innovative brand communication.
Especially for outdoor furniture, where emotions and experiential worlds play a crucial role, CGI-based product visuals open up new dimensions.
With this 3D project, Danthree Studio demonstrates how outdoor upholstered furniture is not only showcased but also brought to life emotionally through visual storytelling.
The result: brand communication that moves, inspires, and sells.
