Mediterranean lightness meets exclusive outdoor design – CGI product images for Sedda
Sedda Polstermöbelwerke from Austria – known for high-quality upholstered furniture – wanted to unleash the emotional power of their new outdoor collection Gibraltar, which won the prestigious Red Dot Design Award in 2025 and was designed by designer Sven Dogs. Mediterranean joie de vivre, a relaxed sense of luxury, and natural materials were to be felt in photorealistic CGI scenes.
Danthree Studio – specializing in 3D visualization for Home & Living brands – developed atmospheric brand spaces in CGI for Sedda to emotionally charge the product and perfectly stage it for marketing and sales channels.
From Mediterranean beach to brand world – The idea behind the CGI outdoor staging
Our task: To translate the relaxed elegance of Mediterranean outdoor spaces into a virtual scenery that ideally presents Sedda's outdoor upholstered furniture.
Gentle natural stones, vibrant plant backdrops, and sun-kissed colors formed the basis.
It wasn't just about beautiful product images – it was about creating spaces that touch target groups on an emotional level and visually reinforce Sedda's brand identity.
From mood board to visual brand experience – CGI as a tool for outdoor product marketing
Based on mood boards and material samples, our creative directors and designers developed authentic Mediterranean 3D worlds that perfectly reflect the emotional character of the Sedda brand.
High-quality textures such as Sunbrella fabrics and coated surfaces from Tiger Coatings created an atmospheric environment in which Sedda's outdoor furniture plays the main role.
Each step was a creative dialogue: sketches, comments, color studies, and continuous fine-tuning – until the balance of Mediterranean lightness, sophisticated design, and strong brand identity was perfectly struck.
CGI served not only as a technical tool but as an instrument to bring emotional brand spaces to life.
Digital brand staging: How CGI brings outdoor products to life
The precise staging of the outdoor upholstered furniture in Mediterranean CGI scenes was the key to the project's success. For this, Danthree Studio created photorealistic 3D models of the products and developed digital twins from them that exactly matched the original furniture. Materials, lighting moods, and surfaces were specifically adapted to the Mediterranean environment to create a harmonious, emotionally charged brand experience.
The result: CGI product images that go far beyond a classic product presentation – they tell stories, evoke emotions, and create real purchase impulses on all channels: web shops, catalogs, social media, and trade fairs.
Emotion through staging – CGI as a bridge between design and experiential world
Materials, light and colors determine the perception of a room.
In our CGI worlds, natural stone looks, warm light accents and high-quality fabric structures merge into a visual language that immediately evokes emotions. The haptic depth is created using displacement maps in combination with PBR roughness and normal maps.
CGI offers the possibility to specifically design these fine nuances – to harmoniously coordinate spaces, products, and brand identity.
This creates product presentations that not only show what Sedda offers but also what customers should feel.
Virtual brand spaces as the future of outdoor product marketing
Virtual scene worlds have long been more than just a vision – they are the new standard for innovative brand communication.
Especially for outdoor furniture, where emotions and experiential worlds play a crucial role, CGI-based product images open up new dimensions.
With this 3D project, Danthree Studio shows how outdoor upholstered furniture can not only be staged, but also brought to life emotionally with visual storytelling.
The result: Brand communication that touches, inspires, and sells.
