Mediterranean lightness meets exclusive outdoor design - CGI product visuals for Sedda
Sedda Polstermöbelwerke, an Austrian company known for its high-quality upholstered furniture, wanted to showcase the emotional appeal of its new Gibraltar outdoor collection, which won the prestigious Red Dot Design Award in 2025 and was created by designer Sven Dogs. The aim was to convey a Mediterranean zest for life, a sense of relaxed luxury, and the use of natural materials through photorealistic CGI scenes.
Danthree Studio – specializing in 3D visualization for Home & Living brands – developed atmospheric brand spaces in CGI for Sedda to emotionally charge the product and perfectly stage it for marketing and sales channels.
From the Mediterranean beach to the brand world - the idea behind the CGI outdoor staging
Our mission: To translate the relaxed elegance of Mediterranean outdoor spaces into a virtual setting that perfectly showcases Sedda’s outdoor upholstered furniture.
Soft natural stones, vibrant plant arrangements, and sun-warmed colors formed the foundation.
It wasn't just about beautiful product visuals – it was about creating spaces that touch target groups on an emotional level and visually reinforce Sedda's brand identity.
From mood board to visual brand experience - CGI as a tool for outdoor product marketing
Based on mood boards and material samples, our creative directors and designers developed authentic Mediterranean 3D worlds that perfectly reflect the emotional character of the Sedda brand.
High-quality textures such as Sunbrella fabrics and coated surfaces from Tiger Coatings created an atmospheric environment in which Sedda's outdoor furniture plays the main role.
Each step was a creative dialogue: sketches, comments, color studies, and continuous fine-tuning – until the balance of Mediterranean lightness, sophisticated design, and strong brand identity was perfectly struck.
CGI served not only as a technical tool but as an instrument to bring emotional brand spaces to life.
Digital brand staging: How CGI brings outdoor products to life
The precise staging of the outdoor upholstered furniture in Mediterranean CGI scenes was the key to the project's success. For this, Danthree Studio created photorealistic 3D models of the products and developed Digital Twins from them that exactly matched the original furniture. Materials, lighting moods, and surfaces were specifically adapted to the Mediterranean environment to create a harmonious, emotionally charged brand experience.
The result: CGI product visuals that go far beyond a classic product presentation - they tell stories, arouse emotions and create real buying impulses on all channels: Webshops, catalogs, social media and trade fairs. Our before-and-after image comparison gives you a direct impression of how CGI brings out the visual difference.
Emotion through staging – CGI as a bridge between design and experiential world
Materials, light and colors determine the perception of a room.
In our CGI worlds, natural stone looks, warm light accents and high-quality fabric structures merge into a visual language that immediately evokes emotions. The haptic depth is created using displacement maps in combination with PBR roughness and normal maps.
CGI offers the possibility to specifically design these fine nuances – to harmoniously coordinate spaces, products, and brand identity.
This creates product presentations that not only show what Sedda offers but also what customers should feel.
Excellent design: Red Dot Winner 2025
Thedesign quality of the Gibraltar collection (designed by Sven Dogs) was recognized with the Red Dot Award in 2025. Our task was to visually reflect this excellence.
Virtual brand spaces as the future of outdoor product marketing
Virtual scene worlds have long been more than just a vision – they are the new standard for innovative brand communication.
Especially for outdoor furniture, where emotions and experiential worlds play a crucial role, CGI-based product visuals open up new dimensions.
With this 3D project, Danthree Studio shows how outdoor upholstered furniture can not only be staged, but also brought to life emotionally with visual storytelling.
The result: Brand communication that touches, inspires, and sells.
