Minimalist Furniture Presentation: How We Focus on the Essentials at Danthree Studio
How do you manage to present furniture and interiors in such a way that the products build a relationship with their surroundings, tell their story, become tangible - and yet the focus is still clearly on a single product? This is exactly where effective visual storytelling comes in.
Less Space, More Impact – Why Reduction Focuses on the Product
Product images in the furniture and interior sector often mean equipping a branded space with lots of details. Fully furnished rooms are shown, designed to be experienced through the depiction of everyday clutter, numerous accessories, and many small details. But what is really being experienced here? Is it the rooms themselves? Or is it a single product? Can people really focus on a single piece of furniture when they see such a "naturally furnished" room?
At Danthree Studio, we have found that this is difficult. People tend to understand complex product images more as interior design advice than as a product image. The focus is lost. Our approach to creating 3D furniture renderings is to reduce the visual information so that it is possible to concentrate on the essentials. We are guided by the principles of minimalism.
What does minimalism mean in the visual marketing world, and how do we implement it?
In art, minimalism means a reduction to schematic clarity and logic. Works of art such as the concrete sculpture "Untitled" by Donald Judd (1991, Israel Museum, Jerusalem) show a high degree of objectivity and are impersonal. We transfer these principles by focusing on the basic geometric structures and incorporate the strong spatial expressiveness from the minimalism of architecture.
This language of forms and colors can be well implemented as a 3D visualization - just as it is impressively implemented in numerous minimalist interior projects on Dezeen. Simple, almost boring-looking rooms are furnished with just a few pieces of furniture. The CGI furniture are related, communicate with each other. They tell a story - and this gives these reduced spaces tension.
This is not a new approach, we at Danthree Studio did not invent minimalism in visual marketing. Conventional product photography has many years of experience in this field. If you see a product on a white background, a photo light box was probably used. This is a white box, illuminated without shadows, which makes the product appear more or less floating without context (Pack Shots / Clipping). This is often understood as minimalism: the reduction to the product itself.
Making the Essential Visible – CGI Brand Spaces with a Clear Statement
Our CGI artists at Danthree Studio pursue a different approach. Because, as Steve Johnson once explained: Minimalism in photography is not about getting less into a photo. It is more about showing the essence of something.
This is the approach we at Danthree Studios are taking with reduced brand spaces, which we sparingly furnish with furniture. Everything is created as a 3D rendering so that the details of the products and rooms can be easily reworked at any time.
As an example, you can take a look at our minimalist staircase and railing visualizations or our barrier-free bathroom renderings.
