Children's rooms are multifunctional spaces: the little residents want to feel comfortable here, want to relax and sleep in safety.
But they also expect a stimulating environment that encourages play and exploration. Parents also have expectations for the children's room: the furniture should be easy to care for and robust, support children in learning, and be safe at the same time. How do you present brand spaces for children's room furniture?
High-quality digital 3D product images for children's furniture manufacturers with CGI
We opted for product images that highlight the aesthetics of simply and naturally furnished rooms. The actual message, what makes up the atmosphere of play and living spaces for children, is subtly conveyed.
This allowed our CGI artists to create digital 3D product images that appeal and convince at first glance. To achieve this, they digitized the surfaces and textures and "played" with them in the 3D visualizations, drew inspiration from the natural lighting, and created spaces that impress with their warm and bright atmosphere.
Less is more - every 3D visualization looks clear and uncluttered. This really puts the focus on the children's furniture that these product images are meant to showcase. Concentration on the essentials, combined with ingenuity and high creativity regarding the details: This is how we clarify the values that the children's furniture manufacturer stands for, while simultaneously answering the customers' questions before they even arise.
Children's rooms have two target groups: children and parents
Product images in the furniture, home & living sector are no longer created with realistically constructed rooms in which the furniture to be depicted is placed in a way that is effective for advertising. That is far too elaborate. Instead, we at Danthree Studio create high-quality CGI, photorealistic digital images of the desired brand spaces.
Simple furnishings with few pieces of furniture draw attention to the products that are to be marketed. Our 3D visualizations show the pieces of furniture from different perspectives, but always in the same room. This creates a realistically appearing room that has a credible atmosphere. The furniture can thus be experienced in context.
It was important for our target group that the product images appeal to both parents and children (similar to our children's toy renderings). Children's furniture is bought by parents, but it is often evaluated from the perspective of children. Children need spaces that communicate a relaxed and safe atmosphere.
Little furniture and clear shapes with clear lighting were the key here. Because too much furniture distracts and seems restless. Children want to be stimulated, but they feel comfortable in rooms that they can grasp at a glance.
Natural materials for children's furniture: Wood and warm surfaces in CGI
The lighting is not only important for the atmosphere of the room, but also creates surfaces and textures. In this project, the manufacturer of the children's furniture primarily uses wood. Natural materials that are soft, child-safe, environmentally friendly, and have good haptics are used for the entire range.
The soft, warm surfaces of the local woods are shown to their best advantage in every single 3D visualization. The digitally created room is illuminated in such a way that the CGI texture of the surfaces is intuitively captured. Warm colors from the palette of nature, combined with lots of white, create a pleasantly warm atmosphere despite the bright illumination.
By the way, children are not to be seen in these rooms. Proportions and the target group of the furniture are made clear solely through the combination with a few toys and accessories. In this simplicity, the product images also immediately communicate the intellectual origin of the furniture: we are in the trendy Scandinavian style.
