Children's rooms are multifunctional spaces: The little ones who live there want to feel comfortable, relax, and sleep soundly.
But they also expect a stimulating environment that encourages play and exploration. Parents also have expectations for their children’s rooms: The furniture should be easy to clean and durable, support children’s learning, and be safe at the same time. How do you showcase brand spaces for children’s furniture?
High-quality digital 3D product visuals for children's furniture manufacturers with CGI
We opted for product visuals that highlight the aesthetics of simply and naturally furnished rooms. The actual message, what makes up the atmosphere of play and living spaces for children, is subtly conveyed.
This allowed our CGI artists to create digital 3D product visuals that appeal and convince at first glance. To achieve this, they digitized the surfaces and textures and "played" with them in the 3D visualizations, drew inspiration from the natural lighting, and created spaces that impress with their warm and bright atmosphere.
Less is more - every 3D visualization looks clear and uncluttered. So the focus is really on the children's furniture that these product visuals are intended to show. Concentration on the essentials, combined with ingenuity and a high level of creativity with regard to the details: this is how we clarify the values that the children's furniture manufacturer stands for and at the same time answer the customer's questions before they even arise. You can see how much the effect differs between the initial data and the final rendering in the before and after image comparison.
Children's rooms are designed for two target groups: children and parents
Product visuals in the furniture, home & living sector are no longer created with realistically constructed rooms in which the furniture to be depicted is placed in a way that is effective for advertising. That is far too elaborate. Instead, we at Danthree Studio create high-end CGI, photorealistic digital images of the desired brand spaces.
Simple settings with just a few pieces of furniture draw attention to the products being marketed. Our 3D visualizations show the furniture from different perspectives, but always within the same room. This creates a realistic-looking space with an authentic atmosphere. The furniture can thus be experienced in context.
It was important for our target group that the product visuals appeal to both parents and children (similar to our children's toy renderings). Children's furniture is bought by parents, but it is often evaluated from the perspective of children. Children need spaces that communicate a relaxed and safe atmosphere.
A minimalist approach to furniture, clean lines, and clear lighting were key here. Too much furniture is distracting and creates a sense of restlessness. While children want to be stimulated, they feel most comfortable in rooms they can take in at a glance.
Natural Materials for Children's Furniture: Wood and Warm Surfaces in CGI
Lighting, however, is not only important for the room’s atmosphere; it also highlights surfaces and textures. In this project, the children’s furniture manufacturer primarily uses wood. Natural materials that are soft, child-safe, environmentally friendly, and pleasant to the touch are used throughout the entire product line.
The soft, warm surfaces of the local woods are beautifully showcased in every single 3D visualization. The digitally created space is lit in such a way that the CGI texture of the surfaces is intuitively conveyed. Warm colors drawn from nature’s palette, combined with plenty of white, create a pleasantly warm atmosphere despite the bright lighting.
By the way, there are no children to be seen in these rooms. With their simplicity, the product images also immediately convey the furniture’s design origins: we’re in the trendy Scandinavian style.
