Furniture history meets modern 3D product photography
The Thonet Vienna brothers are a symbol of timeless furniture tradition. Their YOU chair, designed in 2024 by LucidiPevere e from Palmanova in Italy, stands for versatility and simple elegance. The stackable YOU chair made of curved wood combines clear style with functional dynamism. Thanks to its minimalist and timeless shape, it offers stability and manageability when stacked. The beech wood seat shell is available in natural or bright colors, with optional upholstery in the same or contrasting color.
Danthree Studio as 3D Render Studio had the task to create photorealistic pack shot renderings and CGI visualizations for this versatile chair.
Our digital photo studio focused on the precise representation of the different materials and color options as well as exciting perspectives to showcase the chair. The YOU chair, which is ideal for use in both small rooms and larger areas thanks to its versatility, was presented by our CGI artists in such a way that its functionality and elegance can be experienced visually and haptically.
Haptic 3D visualizations for realistic product images
In the digital 3D product photography by Danthree Studio, the challenge was to capture the beech wood frame and the fine textures of the upholstery in true detail. The photorealistic nature of the cut-out renderings and the clear lighting ensure that the YOU chair can be experienced in all its facets.
By combining light, shadow and precise shaders, we were able to realistically reproduce every surface texture, which is particularly important for product images and trade fair presentations.
CGI techniques for photorealistic clipping renderings
The versatility of the YOU chair is not only evident in its design, but also in the various possible combinations. Thanks to its slim shape and the stability provided by the rubber protective caps, the chair is ideal for small rooms where stacking furniture is important.
Our 3D product visualizations ensured that these functional and aesthetic aspects were perfectly showcased. We created high-resolution pack shot renderings that showed the chair from different angles, showcasing the materiality and design.
3D visualizations with a focus on details and haptics
In close coordination with the design specifications of Gebrüder Thonet Vienna, we integrated both the natural color variants and the upholstery into the renderings. These photorealistic cut-out renderings are a perfect example of how digital twins play a key role in 3D product photography.
The interplay of light and shadow in the depiction of the wood and upholstery was a particular challenge, which we mastered thanks to our advanced CGI techniques. This resulted in impressive, tactile product images that underline the versatility and sophistication of the YOU chair in catalogs and at trade fairs.
The brand itself has already been featured several times in renowned design magazines such as Dezeen - a sign of its design relevance, which we were able to showcase with CGI.
