Furniture History Meets Modern 3D Product Photography
Thonet Vienna is a symbol of timeless furniture tradition. Their YOU chair, designed in 2024 by LucidiPevere of Palmanova, Italy, embodies versatility and understated elegance. The stackable YOU chair, made of bentwood, combines clean lines with functional dynamism. Thanks to its minimalist and timeless form, it offers stability and ease of handling when stacked. The beechwood seat shell is available in natural or vibrant colors, with optional upholstery in the same or a contrasting color.
As a 3D rendering studio, Danthree Studio was tasked with creating photorealistic pack shot renderings and CGI visualizations for this versatile chair.
Our digital photo studio focused on accurately depicting the various materials and color options, as well as using exciting perspectives to showcase the chair. The YOU chair, which is ideal for use in both small rooms and larger spaces thanks to its versatility, was rendered by our CGI artists in a way that allows its functionality and elegance to be experienced both visually and tactilely.
Haptic 3D visualizations for realistic product visuals.
In Danthree Studio’s digital 3D product photography, the challenge was to capture the beech wood frame and the fine textures of the upholstery in meticulous detail. The photorealistic quality of the cutout renderings and the precise lighting ensure that the YOU chair can be experienced in all its facets. This is made possible by precise UV mapping, which places the fabric cover, fibers, and wood grain onto the model without distortion.
By combining light, shadow and precise shaders, we were able to realistically reproduce every surface texture, which is particularly important for product visuals and trade fair presentations.
CGI Techniques for Photorealistic Cutout Renderings
The versatility of the YOU chair is evident not only in its design but also in the various ways it can be combined. Thanks to its sleek shape and the stability provided by the rubber protective caps, the chair is ideal for small spaces where stacking furniture is important.
Our 3D product visualizations ensured that these functional and aesthetic aspects were showcased to perfection. We created high-resolution pack shot renderings that showed the chair from various angles, highlighting its materials and design.
3D Visualizations with a Focus on Details and Tactile Quality
Working closely with Gebrüder Thonet Vienna's design specifications, we integrated both the natural color variations and the upholstery into the renderings. These photorealistic clipping renderings are a perfect example of how Digital Twins play a key role in 3D product photography.
The interplay of light and shadow in the depiction of the wood and upholstery was a particular challenge, which we mastered thanks to our advanced CGI techniques. This resulted in impressive, tactile product visuals that underline the versatility and sophistication of the YOU chair in catalogs and at trade fairs. You can get an impression of how CGI differs from source data or photos with our image comparison tool.
The brand itself has already been featured several times in renowned design magazines such as Dezeen —a testament to its design relevance, which we had the opportunity to showcase using CGI.
