3D Product Images: CGI x Bretz’s Unique Fabrics & Furniture

Creation of digital twins and 3D textures as well as a brand space. Bretz defined a brand space that radiates free-spiritedness, subtle originality and global openness, inspired by the diversity of foreign cultures. The task for Danthree Studio was to visualize this space not only as a visual concept, but as a multi-sensory experience that highlights the exclusivity of the fabrics, the variety of textures and the distinctive design of the furniture. The aim was to create a 3D living room visualization that conveys not only the visual but also the tactile qualities of the materials - from the subtle differences in the pile length of the velour fabrics to the tactile experience of a water-filled pool, whose cool presence can be felt through a partially open glass front. This virtual furniture showroom was intended to be less of an exhibition and more of a home, expressing the homely comfort of Bretz's colorful individualism.

In order to present the products in a variety of contexts in 3D, high-resolution digital twins and furniture freeforms with realistically rendered surfaces were essential. By using UV mapping techniques, Danthree Studio's CGI designers were able to apply textures to the furniture models with a high degree of accuracy, enabling efficient adaptation to changing collection colors. The furniture freeforms and the brand space as 3D product images will later be presented in various Bretz advertising channels.

The CGI room design and 3D models created by Danthree Studio offer a wide range of possible applications - from corporate websites and print materials to social media and trade fair presentations. The key advantage lies in the adaptability and reusability of the digital assets: New products can be integrated into the virtual environment at any time and existing pieces of furniture can be replaced as required. Above all, working with UV maps and individually created textures enables flexibility in adapting to different design requirements - be it color changes, changing lighting conditions or different materials.

Ready to take your brand communication to the next level? Danthree Studio is ready to help you develop a visual language for your company. A language that not only appeals to your target group. With our expertise in brand communication with 3D / CGI, we make furniture, home & living marketing approachable and bring a new dimension to your brand communication - one that appeals to all the senses and makes a lasting impression.