3D Product Images: CGI x Bretz’s Unique Fabrics & Furniture

Creation of digital twins and 3D textures, as well as a brand space. Bretz defined a brand space that radiates open-mindedness, subtle originality, and global openness, inspired by the diversity of foreign cultures. The task for Danthree Studio was to visualize this space not only as a visual concept, but as a multi-sensory experience that highlights the exclusivity of the fabrics, the variety of textures, and the distinctive design of the furniture. The goal was a 3D living space visualization that conveys not only the optical but also the haptic qualities of the materials – from the subtle differences in the pile length of the velvet fabrics to the tactile experience of a water-filled pool, whose cool presence is noticeable through a partially opened glass front. This virtual furniture showroom should be less of an exhibition and more of a home that expresses cozy comfort through Bretz's colorful individualism.

In order to be able to present the products in a wide variety of contexts in 3D, high-resolution digital twins and furniture cut-outs with realistically rendered surfaces were essential. Through the application of UV mapping techniques, Danthree Studio's CGI designers were able to apply textures to the furniture models with high accuracy, which enabled efficient adaptation to changing collection colors. The furniture cut-outs and the brand space as 3D product images will later be presented in various advertising channels by Bretz.

The CGI room design and 3D models created by Danthree Studio offer a wide range of applications – from the company website to print materials to social media and trade fair presentations. The key advantage lies in the adaptability and reusability of the digital assets: new products can be integrated into the virtual environment at any time, and existing pieces of furniture can be replaced if required. Above all, working with UV maps and individually created textures enables flexibility in adapting to different design requirements – be it color changes, altered lighting conditions or different materials.

Ready to take your brand communication to the next level? Danthree Studio is ready to work with you to develop a visual language for your company. A language that not only appeals to your target group. With our expertise in brand communication with 3D / CGI, we make furniture, home & living marketing approachable and bring a new dimension to your brand communication – one that appeals to all the senses and leaves a lasting impression.