Upholstery, velvet and a setting shaped by Bretz.
Bretz pairs sculptural upholstered furniture with colors and velvets that give a room its character. The image series needed to bring those qualities together. We created 3D models and digital materials, then placed the furniture in an interior guided by Bretz’s creative brief.
Bringing form and fabric together
Poolside and the Esfera sofa take different approaches to form within the collection. The CGI product images needed to show both the upholstered volumes and the character of their fabrics.
To create the textured 3D models, we studied the fabric samples in our studio. With velvet, the pile and the angle of the light affect how color and brightness appear. UV mapping placed the digital fabric textures on the furniture surfaces. We assess color and pile together with the scene’s lighting. Our before-and-after image comparison shows how an image develops during production.
A room with a character of its own
The 3D interior visualization was intended to show the furniture as part of a lived-in world. Bretz set the direction: free-spirited, individual and open to different cultures. Color, texture and furnishings carry that approach through the space. It was meant to feel more like a home than a showroom.
Velvet in changing light
Velvet’s appearance changes with the viewing angle and the light. In the CGI images, lighter and darker areas reveal the direction and structure of the pile. We consider the fabric alongside the furniture’s form and the lighting of the scene.
The Schöner Wohnen article about Poolside discusses the sofa’s design. Our image series focuses on the relationship between upholstery, fabric and space.
The room is part of the product image
The partly open glass façade connects the living space visually with the pool. Furniture, textiles and architecture form a single composition. The scene expresses the atmosphere Bretz had in mind while keeping the individual products in view.
Product views and interior images belong together
Isolated product images show the furniture on its own. Interior views add the setting. Both use the same models and materials, supporting a consistent visual language for the brand.
