We create 3D packshot renderings for furniture, home and living, and tech brands. A neutral background brings out shape, materials, and craftsmanship. We match the perspective, lighting, and shadows to your product and your brand’s visual style.
White or transparent backgrounds, with or without shadows: we define the views for your product pages, catalogs, and campaigns together in the brief.
3D cutouts and packshot renderings show a product with or without packaging on a neutral background. This offers the following benefits:
Focus on the product: Withouta staged setting, the shape and surface take center stage. Full-view shots highlight the proportions, while close-ups showcase the craftsmanship. For 360-degree views, we create coordinated product images from multiple angles.
Versatile Use: Our cutout visuals are perfect for online stores and advertisements. Whether online or in print, you can spark interest and draw attention to your brand with an appealing product presentation.
Product Images from Digital Data: for 3D product visualizations, we don’t need a finished product on a photo set. We work with dimensions, material specifications, and CAD data if available, or model your product from scratch. The work involved and the schedule depend on the product details, views, and variants.
Feel free to contact us for a no-obligation initial consultation. We’ll explain in detail what goes into creating CGI cutouts and pack shot visualizations, and how our cutout and pack shot services can help your brand!
To create a cut-out of your products, we need a few clues such as: do you already have a photorealistic 3D model of your product, do you need the clipped product image with or without shadows, do you want a transparent background or a colored one? Only when we have all the information from you can we create high-quality packshot renderings for your brand. For production, we need dimensions, material specifications and CAD data if available. Photos or sketches are sufficient for an initial consultation. If no CAD data is available, we build the model from scratch.
We can now start creating photorealistic 3D cut-outs of packaging and products. To do this, we first create the 3D model and then add textures, colors, shadows, and lighting to create a realistic product image without a background.
As soon as we have the first drafts of our product and packaging visualizations, we will send you the clipping images for feedback. If you don't like something, you can request changes within the agreed brief. We define the scope of revisions in the quote.
For the YOU chair, we showcased beech wood, upholstery, and color variations against a white background with shadows. Our product shots for Gebrüder Thonet Vienna were used at the Milan Furniture Fair and in catalogs. The project demonstrates how clear visuals convey different materials and product variations.
We create 3D cutouts and 3D packaging that showcase your products perfectly and present your home and living brand in the best possible light. As an experienced 3D cutout agency, we visualize your products with or without packaging. A packshot can show the product on its own, with its packaging, or inside it. When creating 3D packshots, we tailor the angle, lighting, and shadows to achieve the desired look.
To arouse the interest of your target group, we take into account your brand message, your corporate design and aspects that appeal to your target group. If necessary, we can also help you define your target group using artificial intelligence.
The quality of craftsmanship is evident in an edge, a wood grain, or an upholstery seam. We complement the overall view with the details that are important for your product. Consistent perspectives and lighting make it easy to compare different variants in the catalog or on the product page.
Our product designers and 3D artists have experience in graphic design and visual CGI marketing. We create CGI images of your home and living products for marketing campaigns, ecommerce, and advertising.
We offer you individual 3D solutions and create digital product representations that present your brand in the best possible way. Our packshot visualizations reinforce your brand identity with a consistent and appealing visual style.
When the 3D packshot renderings and cut-outs for product launches are finished, our job is not done yet - we at Danthree Studio adapt and optimize the visualizations until they match the agreed brief. So don't be afraid to express your change requests. Whether you need photorealistic 3D cut-outs for online stores or other adjustments, we look forward to your feedback! We define the scope of revisions in the quote.
Planning product images, animations or a virtual brand environment? Tell us about your project. We'd like to hear from you.
Danthree Studio
Panoramastraße 18
73084 Salach
Germany
Tel.: +49 7161 62728 50
Mail: info@danthree.com
A packshot rendering is a 3D representation of a product, with or without packaging. Packshot images are often used in advertising and marketing to showcase a product in the best possible light. They can highlight different views, details, and features of the product and are particularly helpful when the product does not yet physically exist or is difficult to photograph. We can also create a moving 3D animation or a 3D packshot with a 360-degree view of your product. To achieve realistic material effects, we use PBR (Physically Based Rendering), ensuring that gloss, shadows, and color remain physically consistent.
A cutout rendering is a specific type of 3D visualization in which the product is presented against a white or transparent background. It is often used to show products in online stores or catalogs. Platforms such as Amazon require main product images on a white background so the product is clear and free from distractions. A packshot can also be presented as a cutout, with or without packaging. The visible object color comes from the albedo/base color map, without baked-in shadows. This supports a clean white background. Marketplace requirements vary; the Google Merchant Center image requirements summarize the main specifications for product images.
Professional packshot renderings are high-quality 3D product images created for marketing or ecommerce to show products and their packaging in detail. See our 3D packshots for Gebrüder Thonet Vienna as an example. Shopify explains what matters in ecommerce product photography, from lighting and perspective to composition. We control subtle highlights using the roughness map, ranging from satin-matte to mirror-like. Shopify’s Product Photography Guide offers practical tips on lighting, perspective, and retouching.
Packshots show a product against a plain background, making them ideal for online stores and digital catalogs. Simply upload the images to your online store or e-commerce site to showcase your product to potential customers. You can also use 3D pack shots for promotional materials (e.g., social media ads). For AR (augmented reality) features and interactive supplementary assets (360°/viewer), we separately provide the digital twin, material library and tested variants, including models in the glTF file format. Your development team handles the engine, shop integration and hosting. For alt text and accessibility, we recommend following the W3C Alt Text Decision Tree, which is important for SEO and accessibility.
A 3D pack shot studio specializes in creating professional product photos and 3D pack shots, including lighting, staging, and post-processing. Our pack shot agency, Danthree Studio, can create visualizations of furniture, home furnishings, and other home and living products for you.
In packshot photography, a product is photographed with or without its packaging using a traditional camera. In most cases, the image is then cut out from the background so that the background is white or transparent. In packshot rendering, the image is created digitally using 3D software. The amount of work involved depends on the product’s details, materials, and the required views. A rendering engine combines materials, lighting, and camera settings in a reproducible way, without the need for a studio setup. To compare CGI and traditional photography in terms of cost and effort, try our CGI vs. Photography Calculator. MDN’s guide to image file types and formats explains image formats for the web.
To create packshot renderings in 3D, the product is first modeled in 3D. The surfaces are then digitized with realistic details, for example with structures, colors and digital reproductions of materials. As soon as the model is finished, it can be rendered as a packshot using professional software such as Autodesk 3ds Max or similar tools so that it can be optimally displayed on all devices, including less powerful devices such as smartphones. However, a lot of expertise and experience is required to create a high-resolution packshot. Clean UV layouts (UV mapping) ensure texture sharpness without distortion.
The cost of 3D product shots depends on the time required to create them. This varies from product to product, as simple products can be visualized more quickly than complex products with many details. To learn more about pricing, feel free to contact us for a no-obligation quote!
To contact us about our 3D Packshot service, you can use the form above or visit our Contact page. We’ll reach out to you soon to schedule an initial consultation and discuss how we can help you with our 3D cutout renderings. The initial consultation is completely free and with no obligation!
