CGI imagery for the launch of FOR
How do you convey a bathroom's atmosphere before anyone steps inside? For FOR, the bathroom brand from Richter + Frenzel, we brought materials, lighting and interior design together in product imagery and 3D product videos for bathroom furniture. Reflections in glass, matte surfaces and soft shadows give a visual sense of the spaces and products.
Distinct visual settings for Odivis and Leano
The FOR Odivis and FOR Leano collections take different approaches to design. Odivis features organic, oval forms; Leano uses fine contours and a continuous rim detail. Our bathroom settings develop those differences through architecture, color and materials. Warm terracotta tones and softly curved surfaces sit alongside restrained spaces in gray and green.
Imagery and interiors for a brand launch
We supported FOR's visual presentation from the beginning. Agentur Richter provided the brand strategy and communication brief. Building on that direction, Danthree Studio created 3D product imagery, product videos and digital interior settings for trade shows and showrooms. The gallery also shows the imagery in use on the FOR website, in catalogs and on social media. Product, setting and lighting remain coordinated across these applications.
Showing product details in context
A vanity needs to work within the room, while its details deserve a closer look. The series combines complete bathroom views with close perspectives on faucets, ceramic fixtures and furniture. An open drawer reveals the internal organization; mirrors and glass surfaces show light and depth. Explore this approach in our CGI work for bathroom brands.
Materials and light shape the atmosphere
Our understanding of materials, rooted in craftsmanship, informed the representation of glass, ceramics and furniture surfaces. We coordinate reflections, gloss and shadows for each scene. Matte finishes and textiles contrast with glass and faucets. The rooms have distinct atmospheres while keeping the products in focus. The series brings FOR's design language into a coherent visual presentation.
For the brand background, Möbelmarkt covered the launch of FOR. Its article describes the introduction by Richter + Frenzel; our project gallery shows the imagery created for it.
