Sensually luxurious or simply relaxed: Virtual bathroom design for the bathroom brand FOR
How do you make a space tangible for people when they can't enter it? Surfaces and textures, the warmth of the light, the play of shadows as you move through the bathroom - all of this determines how a room is perceived. The feeling of calm and relaxation only partly comes from colors and lighting; temperatures, smells, and humidity are far more important. Our CGI artists were allowed to capture these space-defining properties for the new Richter + Frenzel product line FOR in product videos and images in 3D for the bathroom furniture of the new brand.
Two designs, one feel – FOR Odivis & Leano: modular spaces designed for comfort
The two product lines, FOR Odivis and FOR Leano, present the bathroom as a personal sanctuary, a place of comfort and relaxation. The designs are, on the one hand, sensual and warm (the Odivis bathroom line) and, on the other, cool, relaxed, and understated (the Leano bathroom line). All individual pieces of furniture, fixtures, sinks, showers, and tubs can be combined with one another as desired. However, they also adapt to existing living and design concepts, meaning they can be used together with products from other series. Richter+Frenzel places great importance on this, as it allows for the creation of truly individual spaces through sustainable design.
Brand identity from the ground up - CGI, showroom & visual identity for FOR
The challenge was to effectively convey this very concept—of simple furniture that blends organically into any existing space— through 3D product imagery as part of the manufacturer’s brand communication. CGI in furniture marketing is no longer quite so new; after all, our core business is the home & living sector. We had the privilege of supporting the manufacturer from the very beginning in creating the new brand. Product images were created by our CGI artists, developed as 3D visualizations, and further processed into product videos. We were also entrusted with the digital showroom design. All 3D visualizations for the trade show and showroom were created by us—which is also a special achievement for Danthree Studio on this scale. You can see just how striking the differences between the raw state and the final rendering are in our before-and-after image comparison.
3D product visuals for the sanitary industry are a challenge
In the sanitary sector, brand communication is often a bit critical. On the one hand, absolute hygiene must be communicated, on the other hand, the pleasant, relaxing and individual aspects of the rooms should be emphasized. Materials must have smooth, easy-to-clean surfaces - but such a personal wellness oasis should not appear cold either. End customers should sensually engage with every single piece of furniture and understand the functionality at first glance. How do you present this in the area of digital bathroom staging without becoming too technical? Richter + Frenzel stands for innovative bathroom design, and the virtual product presentation created by our artists should communicate exactly that.
Materiality meets atmosphere - how CGI stages the bathroom as a place of well-being
Through collaboration with skilled craftsmen who have a deep understanding of the properties of each material, we were ultimately able to create compelling CGI imagery for both furniture manufacturers and bathroom fixture manufacturers. Smooth surfaces gleam and reflect the light, and the cool feel of a glass pane comes to life through the subtle reflection of the interior space within it. Nevertheless, the product images radiate a pleasant warmth, generated by the special lighting and the soft play of shadows, which appear at times deeper and darker, at times lighter and more superficial. The 3D bathroom design feels calm; there are no echoes here, no loud noises. Despite the smooth, easy-to-clean surfaces, the rooms exude tranquility. Frosted surfaces, rooms with nooks and crannies, and the use of scattered textiles create this sense of calm. With FOR as their bathroom brand, Richter + Frenzel from Munich (Germany) create feel-good spaces for personal hygiene that people enjoy using—a positioning that is also highlighted in this article on Archiproducts as a new premium brand in the bathroom sector. Every 3D visualization, whether animated or static, conveys this.
The trade press has also followed the introduction of FOR with interest - moebelmarkt.de reported on the launch of the bathroom brand by Richter + Frenzel and classifies the strategic orientation in the German sanitary market.
