Brand spaces must captivate the viewer and convince them of the product
Product images must be convincing immediately: functions and features of the products must be immediately apparent to the viewer. Good images achieve this on a subconscious level, with aesthetics in the foreground. This is also the case with our 3D product images (CGI) in the bathroom area.
In this project, we worked closely with the designer Hanne Willmann, who has been recognized as one of AD's 100 most influential designers. The goal of our collaboration was to make the atmosphere of the bathroom design, the functionality, and the purpose of the furnishings clear to the end consumer at first glance, literally in fractions of a second. In recent years, bathrooms have increasingly transformed from functional spaces for personal hygiene into living spaces with a feel-good atmosphere and spa character. Design is much more central than it was a decade or two ago. And that's exactly what product images need to communicate.
3D brand communication in the bathroom – aesthetic, functional, and target group-oriented
How do you convey the brand image / visual brand communication in the bathroom segment in a way that is appropriate for the target audience, without disregarding the inherent logic of these spaces with their technology, functions, and practical materials? For our 3D visualizations, we took a close look at the brand's faucets, sinks and bathtubs, furniture and extras. Before our artists started with the CGI, our team of creative directors, master carpenters, and interior design experts came together and looked at everything together. Only then were our CGI artists allowed to begin their work. In this way, we were able to create 3D product images that capture and accurately reflect the brand's image, while taking into account the aesthetic demands of the clientele and explaining the furnishings as precisely as possible. For the product images of domovari, our artists photorealistically modeled entire interiors as digital 3D models. Textures and surfaces were digitized.
Target group defined 3D brand spaces
The bathroom manufacturer domovari appeals to an urban target group that values sustainability and minimalism. Here, there is nothing that is not absolutely necessary. Clear lines, plenty of natural light, and natural, untreated materials dominate. The color palette is correspondingly limited. The bathroom products must be presented in exactly this context.
For our 3D bathroom product images, it means: less is more. The economical, naturally elegant atmosphere of the rooms must be designed credibly (in stark contrast to our bathroom world Canyon House). The surfaces must not only be visually appealing, but also haptically tangible. The warmth of the frequently used wood must be just as noticeable as the rough coolness of the concrete that is often used in the bathroom area. Little furniture, but a lot of free space that emphasizes the few existing surfaces - that is the aesthetic that is required here.
More than product images – spaces that breathe brand aesthetics
Mirror cabinet, washbasin & bathtub - our experts have photorealistically rendered the individual bathroom products from domovari from Krefeld (Germany) and placed them in a suitable, also photorealistically designed environment / 3D brand space. The lighting of each individual 3D visualization was designed in our 3D visualization studio in such a way that the materials and their textures can be presented as comprehensively as possible. The brand aesthetic of domovari is transported in every single CGI: Light-flooded bathrooms that are not too warmly lit show a lot of free space with functional, minimalist furnishings.
