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Brand spaces must captivate the viewer and convince him of the product
Product images must be immediately convincing: the functions and features of the products must be immediately apparent to the viewer. Good images do this on a subliminal level; the focus is on aesthetics. This is also the case with our 3D product images (CGI) in the bathroom sector.
In this project we worked closely with the designer Hanne Willmann. The aim of the joint work was to make the atmosphere of the bathroom design, the functionality and the purpose of the facilities clear to the end user at first glance, literally in a fraction of a second. In recent years, bathrooms have increasingly evolved from functional rooms for body cleansing to lounges with a feel-good atmosphere and spa character. Design is much more in focus than it was a decade or two ago. And that's exactly what product images have to communicate.
How do you convey the brand image / visual brand communication in the bathroom segment in a way that is appropriate for the target customer, without ignoring the inherent logic of these rooms with their technology, with functions and the functional materials? For our 3D visualizations, we took a close look at the brand's faucets, sinks and bathtubs, furniture and extras. Before our artists got to work on the CGI, our team of creative directors, master carpenters, and interior design experts came together to look at everything. Only then were our CGI artists allowed to begin their work. In this way, we were able to create 3D product images that capture and accurately reflect the brand's image, while at the same time taking into account the aesthetic demands of the clientele and explaining the furnishings as accurately as possible. For domovari's product images, our artists photorealistically modeled entire interiors as digital 3D models. Textures and surfaces were digitized.
Target groups defined 3D brand spaces
The bathroom manufacturer domovari appeals to an urban target group that values sustainability and minimalism. There is nothing here that does not have to be. Clear lines, lots of natural light and natural, untreated materials dominate. The color palette is correspondingly limited. The bathroom products must be presented in precisely this context.
For our product images, this means: less is more. The sparse, naturally elegant atmosphere of the rooms must be credibly designed. The surfaces must not only be visually coherent, but must be depicted in a way that can be experienced haptically. The warmth of the frequently used wood must be just as palpable as the rough coolness of the concrete that is often used, especially in the bathroom. Little furniture, but a lot of free space that emphasizes the few existing surfaces - that is the aesthetic that is required here.
Mirror cabinet, vanity & bathtub - our experts have photorealistically rendered each of domovari's bathroom products and placed them in a matching, also photorealistically designed environment / 3D brand space. The lighting of each 3D visualization is designed to present the materials and their textures in the most comprehensible way possible. The domovari brand aesthetic is conveyed in each individual CGI: Light-flooded bathrooms that are not too warmly lit show plenty of free space with a functional, minimalist interior.
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