Brand spaces must captivate the viewer and convince them of the product's merits
Product visuals must be convincing immediately: functions and features of the products must be immediately apparent to the viewer. Good images achieve this on a subconscious level, with aesthetics in the foreground. This is also the case with our 3D product visuals (CGI) in the bathroom area.
In this project, we worked closely with the designer Hanne Willmann, who has been recognized as one of AD's 100 most influential designers. The goal of our collaboration was to make the atmosphere of the bathroom design, the functionality, and the purpose of the furnishings clear to the end consumer at first glance, literally in fractions of a second. In recent years, bathrooms have increasingly transformed from functional spaces for personal hygiene into living spaces with a feel-good atmosphere and spa character. Design is much more central than it was a decade or two ago. And that's exactly what product visuals need to communicate.
3D Brand Communication in the Bathroom—Aesthetic, Functional, and Tailored to the Target Audience
How do you convey the brand image / visual brand communication in the bathroom segment in a way that is appropriate for the target audience, without disregarding the inherent logic of these spaces with their technology, functions, and practical materials? For our 3D visualizations, we took a close look at the brand's faucets, sinks and bathtubs, furniture and extras. Before our artists started with the CGI, our team of creative directors, master carpenters, and interior design experts came together and looked at everything together. Only then were our CGI artists allowed to begin their work. In this way, we were able to create 3D product visuals that capture and accurately reflect the brand's image, while taking into account the aesthetic demands of the clientele and explaining the furnishings as precisely as possible. For the product visuals of domovari, our artists photorealistically modeled entire interiors as digital 3D models. Textures and surfaces were digitized.
3D Brand Spaces Tailored to Target Audiences
The bathroom manufacturer domovari appeals to an urban target audience that values sustainability and minimalism. There’s nothing here that isn’t absolutely necessary. Clean lines, plenty of natural light, and natural, untreated materials dominate. The color palette is correspondingly limited. The bathroom products must be presented in exactly this context.
For our 3D bathroom product visuals, it means: less is more. The economical, naturally elegant atmosphere of the rooms must be designed credibly (in stark contrast to our bathroom world Canyon House). The surfaces must not only be visually appealing, but also haptically tangible. The warmth of the frequently used wood must be just as noticeable as the rough coolness of the concrete that is often used in the bathroom area. Little furniture, but a lot of free space that emphasizes the few existing surfaces - that is the aesthetic that is required here.
More than product visuals – spaces that breathe brand aesthetics
Mirror cabinet, sink, and bathtub—our experts have created photorealistic renderings of the individual bathroom products from domovari in Krefeld (Germany) and placed them in a suitable, equally photorealistic environment—a 3D brand space. The lighting in each individual 3D visualization was carefully adjusted in our 3D visualization studio to ensure that the materials and their textures are presented as comprehensively as possible. domovari’s brand aesthetic is conveyed in every single CGI: light-filled bathrooms, illuminated without being too warm, showcase plenty of open space alongside functional, minimalist furnishings.
