Working with Hanne Willmann, we developed imagery that brings bathroom products and interior design together.
For domovari, the product imagery needed to show more than individual bathroom furnishings. A vanity, mirror cabinet and bathtub come together with lighting, wall surfaces and a few accessories to form a quiet interior. The products remain the focus; the room gives them context.
We worked closely with designer Hanne Willmann on this project. The shared design direction translates the products into one visual setting: clear lines, open space and a restrained palette. Camera views move between the full bathroom and the details of its furnishings.
The visual direction comes before the rendering
For the brand’s visual communication, we first considered the fixtures, basins, bathtub and furniture together. Creative direction, an understanding of furniture construction and interior design informed the concept before CGI production began. We built 3D models of the products and interior and digitized textures and surfaces. The room followed the same design direction as the products.
A restrained setting for domovari
Bathroom manufacturer domovari produces in Krefeld, Germany, and offers a choice of dimensions, configurations and finishes. For this image series, we chose a pared-back interior. Light walls and side lighting give the vanity space; its green front and veined countertop provide accents.
Our CGI bathroom product images show finishes in relation to light and architecture. Close-ups reveal textures and edges; wider views show the layout. Our Canyon House bathroom case study takes a different design approach. Each image series follows its own visual concept.
From product details to the full bathroom
The mirror cabinet, vanity and bathtub belong to one room concept. We modeled the domovari bathroom products and placed them within the digital interior. For the 3D renderings, we coordinated lighting, finishes and camera positions. The gallery shows the full room, vanity front, basins and open storage.
