A rooftop bar, the Manhattan skyline and the light just before sunset. For EMU, we developed a setting where the city creates atmosphere while the furniture remains the focus.
Clean lines and fine metal mesh define the outdoor furniture of Italian brand EMU. In our CGI scene, chairs, tables and lounge seating occupy an urban rooftop terrace.
The brief brought together two scales: the view across the city and a close look at each piece of furniture. Both needed to share one visual direction.
Light, color and spatial design shaped that direction. Our image study for EMU combines architecture with 3D furniture visualization. The collection, rather than the skyline, leads the composition.
Manhattan in the golden hour
Rooftop bars and cafés set the scene. Warm light just before sunset falls across metal surfaces and the wood deck. Planting and a few accessories complement the urban setting.
EMU asked for the Manhattan skyline as a backdrop. We first arranged café chairs, Darwin tables and bar stools in sketches. These established a shared setting for wide views and close-ups. Light and shadow separate the dark furniture pieces, keeping their lines clear against the city. The EMU Darwin lounge chair offers a closer look at the collection’s design.
Preparing models for close-ups
We began with the 3D models supplied by EMU and refined them for the planned views.
We adjusted geometry and topology so curves, edges and fine metal mesh would read clearly in close-up. Model refinement was part of the image-making process.
Spatial depth, camera angles and light were developed together. Warm evening light sets the mood while the dark furniture keeps its definition. A consistent color direction connects the individual views.
Atmosphere with room for the product
The 3D product imagery shows the furniture in context: at a table, along the bar and in a lounge grouping. Following EMU’s brief, only a few people appear. They bring life to the setting without drawing attention away from the collection.
Wide views establish the location; details reveal edges, open metal mesh and the way they catch the light. The gallery also includes catalog spreads that show the renderings within a shared layout.
A setting shaped around the collection
The image study shows how architecture and CGI for outdoor furniture can work together. Developed from EMU’s brief, the setting gives the collection a spatial context that carries through the different views.
Planning imagery for an outdoor collection? We start with your products, existing models and visual direction. Let’s discuss your collection.
