CGI / 3D Studio
visual product marketing for the furniture, home & living industry

The process of 3D rendering involves several steps. First, it's important for us to understand the customer and the product. We discuss this in an on-site appointment or a video call. Once the objectives of the 3D rendering have been defined, we create a 3D model of the object or scene. We then project a texture or surface onto the 3D model and add realistic details. This also includes the right lighting to create shadows and reflections. Finally, the 3D image or animation is rendered, which means creating a 2D representation of the 3D scene through a computer process. If there are any change requests, we modify the 3D rendering until the customer is satisfied.

CGI, or Computer Generated Imaging, refers to 3D images that are created entirely on the computer. CGI furniture describes therefore 3D models of pieces of furniture that are created and visualized on the computer. They can be used in virtual environments or in product visualization for visual marketing for furniture, home & living companies. 

A 3D visualization is a digital representation of a physical product or scene, presented in a three-dimensional perspective as an image or animation. At our 3D modeling agency, Danthree Studio, we create high-quality 3D visualizations for the home & living industry.

The duration for 3D rendering can vary and depends on several factors, including the complexity of the model and the quality of the desired 3D renderings, and much more. A simple 3D visualization can be completed in a few hours, while creating a complex animation can take several days or even weeks.

Yes, for high-volume content we offer a special AI hybrid solution solution. This combines our 3D precision with the speed of AI - ideal for Instagram & Co.

A product visualization can show a product in a way that is not possible or difficult with conventional photography. It allows you to view the product from every angle and test it in different lighting scenarios and try out different colors or textures. 3D product visualization can also help demonstrate the function of a furniture, home or living product or communicate a concept that is difficult to explain. Furthermore, 3D product visualization can also save costs when a variety of different shapes and colors are involved.

Our CGI agency Danthree Studio can create various types of 3D visualizations. These include detached product visualizations without a background, visualizations of interiors and outdoor scenes, product visualizations with a matching 3D environment, planning your required image motifs per SKU with our SKU 3D Content Planner, 3D videos and even CGI visualizations with augmented reality. The latter describes a technology with which product representations are inserted into real environments. With our AR visualizations, for example, you can see what a piece of furniture would look like in a real living environment. Need some inspiration? Then take a look at our finished CGI projects!

In our CGI & AI Studio, we primarily use AI to speed up workflows and make content smarter - not to replace creativity. AI helps us, for example, with variations of motifs, automated adaptations for different channels, the analysis of performance data and the optimization of image compositions. This is how we combine 3D precision craftsmanship with the efficiency of modern AI tools.

The cost of 3D visualizations depends on the type of visualization. Simple, static visualizations can be created for just a few hundred dollars, whereas videos and AR visualizations can run into the thousands. It's best to contact us for a quote. As soon as we know more details about your project, we can provide a more precise quote - free of charge and without obligation!

A CGI studio or 3D studio is an agency that can create digital visualizations for your company. 3D agencies can create simple product images as well as videos and visualizations with augmented reality. The advantage of a 3D agency over in-house 3D artists is that you do not have to employ the 3D artists permanently in your company and can commission projects sporadically.

If you would like to have a 3D rendering created, you are welcome to contact our 3D rendering agency Danthree Studio. We can discuss together which types of CGI visualization are possible for your products and give you a non-binding cost estimate. The initial consultation with us is also completely free, so you can get an idea of us and our work before we proceed.