Photorealistic 3D visualizations and brand spaces for mattress manufacturers - How Danthree Studio brings the Serta Simmons sleep system to life
Serta Simmons Bedding: one of the world's leading manufacturers of ergonomic sleep systems
The North American manufacturer of ergonomic mattresses and box spring beds has redefined comfort when sleeping: Serta Simmons' innovative sleep systems, including the renowned Serta brand, set new standards for restful sleep. As part of the launch of Serta's new iComfort collection, we developed photorealistic CGI visuals for the US market.
The multi-layer mattresses, which are made in different heights and from flexible materials, offer a choice of five different firmness levels and adapt easily to height-adjustable slatted frames.
These high-tech mattresses with a complex structure create the perfect support system for every sleeping position and every body type. High-quality materials and a high level of sensitivity to the special properties of each individual material - that is the hallmark of Serta Simmons.
But how do you communicate the specific feel and benefits of memory foam and other specialty materials to customers?
Danthree: Studio for photorealistic 3D product images that sell
Our 3D experts for photorealistic CGI product images know all about special materials: If we can see and feel the material, we are able to reproduce it on the computer using realistic visualizations and special 3D software.
Working closely with Serta - one of the leading mattress manufacturers in the US - we developed a CGI range for their iComfort Collection that emphasizes both aesthetics and sustainability.
For Serta Simmons, we not only implemented the mattress systems and the inner structures of the sleeping pads as 3D models and 3D visualizations, but also designed brand spaces in 3D that reflect the corporate image.
Our aim was to present the sleep products in CGI renderings as realistically and tangibly as possible - exactly how customers would experience the materials in a specialist store. To achieve this, we took a close look at the products and examined and tested material samples to find out how each mattress reacts in different situations.
This resulted in 3D product images that go far beyond conventional photography: Our CGI artists convey the Serta Simmons brand image and the unique characteristics of each individual mattress in every 3D visualization. These photorealistic CGI images help to strengthen confidence in the products and make the high quality of the mattresses visible.
3D visualization for box spring beds and mattresses: Modeling bodies photo-realistically, digitizing textures
How can you tell how firm or yielding, how fine or coarse a foamed plastic is? The mattresses from Serta Simmons in Doraville near Atlanta (USA) consist of up to seven layers and five ergonomic zones, each with different properties.
Our CGI experts were allowed to design both the entire structure of the mattress and detailed views of the interior as a 3D visualization. It was particularly important to show how the mattress reacts to the body of a lying or sitting person and adapts, layer by layer. This gives customers a clear picture of how these ergonomic sleeping systems adapt to the body. Each material has a unique texture, which we digitized as a CGI surface for use in 3D visualizations, product images and brand spaces alike.
Designing brand spaces with CGI - 3D renderings for bedrooms
Serta Simmons sells its innovative sleep systems - from mattresses and bed frames to bedding - in over 150 countries worldwide. The Serta brand image is characterized by comfort, ergonomics and the pursuit of healthy, restful sleep. The manufacturer has been setting standards in the development of ergonomic sleep systems for over 90 years.
The bedrooms that inspire Serta Simmons radiate high quality and physical relaxation. Creating these brand spaces as photorealistic product images in 3D was a challenging and exciting task for our CGI artists! From frontal views and perspectives from different angles to detailed shots - rooms with and without people - we implemented all of this to perfectly capture the brand image.
Hybrid photography for a realistic product presentation
In order to achieve a high-quality product presentation of the mattress, hybrid photography was used, combining real photography and CGI (Computer Generated Imagery).
A person was photographed in a photo shoot and then seamlessly integrated into the CGI rendering of the mattress. This technique makes it possible to realistically depict how the person lies on the mattress and how the material behaves under their body. This makes it possible to see how the mattress provides ergonomic support and reacts to pressure - a perfect combination of authentic photography and photorealistic 3D visualization.
