Table of Contents:
- What is CGI and 3D?
- What is CGI Marketing?
- Advantages of CGI in Marketing
- How does target group-oriented marketing with CGI work?
- Examples of target group-oriented visual 3D marketing
- CGI Marketing with Danthree Studio
- FAQ
Visual product presentation is a key element in target group-oriented marketing. CGI is now frequently used for this purpose. With CGI, you can create photorealistic 3D visualizations and realistically represent your products with little effort.
But how exactly does marketing with CGI work, and how can you directly appeal to your target group with this 3D content?
At Danthree Studio, we specialize in creating 3D visualizations and 3D animations for visual product marketing, and in this article, we'll show you how to get the most out of visual marketing with CGI!
What is CGI and 3D?
CGI stands for Computer Generated Imagery and refers to the creation of images and animations using computers. In this context, 3D means that these images and animations are created in a three-dimensional environment. The creation of 3D models requires special software and know-how.
3D visualization of children's furniture - Danthree Studio
What is CGI Marketing?
With CGI marketing, the images and animations that are generated are used to visually show off products and services. CGI is super common in digital marketing, like in ad campaigns on social media, in newsletters, or in online shops. But CGI images can also be used in print, like in magazines, for ads and product displays.
Advantages of CGI in Marketing
Using CGI in marketing has many advantages. Let's take a closer look at them:
- Realistic product presentation: With CGI, you can create 3D product images that look like a real photo and present your product in an appealing way.
- Interactive customer experience: You can even create interactive 3D animations, such as augmented reality or 360-degree animations. This offers your customers a more entertaining shopping experience and ensures that your products stay in their memory.
- Higher sales figures: Appealing CGI presentations spark interest and encourage potential customers to buy. The result? More sales - yay!
- Fewer returns: The realistic presentation of products gives customers a clear understanding of what they are buying. As a result, they are often more satisfied with their purchases and return goods less often.
- Fast implementation: 3D visualizations can be created in a short time and accelerate your marketing campaign. For particularly complex or high-resolution projects, a render farm can significantly shorten the rendering process and increase efficiency.
- Cost-effective marketing: Marketing with 3D visualizations can even be cheaper than visual marketing with real photography. For CGI, you only need a sketch or image of your product, the right hardware and software, and of course the appropriate expertise. However, you can do without physical prototypes, stage sets, etc.
These advantages sound pretty good, right? To get the most out of your marketing campaigns with CGI, you should also know your target group and optimize your product presentation for this target group. We at Danthree Studio would be happy to help you with this!
How does target group-oriented marketing with CGI work?
1. Define target group and create buyer persona
For target group marketing with CGI, you must first define your target group. I advise you to create a buyer persona for this (also known as a persona profile or Ideal Customer Profile / ICP).
The buyer persona describes a person who has the same characteristics and needs as your target group. This includes, for example, age, gender, and interests, but also career orientation and income.
In the furniture, home & living sector, a buyer persona could look like this, for example: The target is a woman aged 30 to 45 who wants to make her home cozy and functional. She values quality and sustainability and is willing to spend more money on durable furniture and high-quality materials.
Visualizing your ideal customer can help you plan your marketing campaign and market your products in a target group-oriented way!
2. Plan marketing campaign
Now that you know your target audience, you can start planning the CGI for your marketing campaign. What kind of CGI visualization can evoke the right emotions in your target audience, and what should the product presentation ultimately look like? We answer precisely these questions in our strategic CGI consulting and visual conception services.
In the example above, for example, you already know which colors and what type of furniture the buyer persona prefers and can integrate this knowledge into your brand communication with CGI. Our SKU 3D Content Planner supports you in the structured planning of your required motifs and variants per SKU.
3. Create 3D Content
Next, it's time to create the 3D content for your marketing. You can choose between different types of content formats. Simple 3D models and product images can be used in the online shop, for example, or you can even create entire Shop the Look visualizations to sell more items at once.
Technologies like Augmented Reality can also be integrated into CGI marketing. For example, you can create AR apps that allow customers to virtually try out products like furniture in their own real environment. Consider which formats are best to reach your target audience and then create the appropriate 3D content.
If you need 3D visualizations for the furniture, home & living industry, we at Danthree Studio would be happy to take over the creation of the 3D content for you!
4. Market Products
In addition, you can integrate the 3D visualizations and animations into your marketing campaigns. Create a 3D online shop where you can upload your CGI images, post the visualizations on social media, create ads for your product with the created CGI formats, present your product visualizations in a newsletter, or market your brand with appealing 3D images in print - for example, in magazines.
In general, you can use CGI wherever you market your products with images or videos - whether in the home & living sector, in fashion, or in the real estate industry, to name a few examples. 3D visualizations are also suitable for seasonal marketing, and you can even use CGI to increase your brand awareness.
Examples of target group-oriented visual 3D marketing
What aspects should you consider when it comes to target group-oriented visual marketing? Here are a few examples:
1. The right colors and textures:
An example of target group-defined visual marketing with CGI is the use of specific colors and textures to appeal to the target group.
Is your target audience longing for a minimalist interior? Then bright colors and smooth surfaces are suitable. If, on the other hand, your target audience prefers a rustic, country style, they are more likely to be drawn to dark colors and rough textures. Color psychology plays a major role in CGI marketing.
2. The right environment:
When you create 3D visualizations for your marketing, you should also make sure to adapt the CGI environment to your target group.
Using forest and nature scenes can be helpful if your target audience is very environmentally conscious and wants to buy sustainable products. For EMU's minimalist outdoor furniture, we thought an urban rooftop bar was more fitting, highlighting the minimalist furniture design.
3. The right CGI format:
Last but not least, you should also make sure to choose the right CGI format for your visual marketing. A Shop the Look animation, for example, can help you if you want to sell several items at once, such as an entire outfit or a complete interior.
A visualization with Augmented Reality could be advantageous for expensive products to convince potential customers of the product, and a clipping format could be the right choice if you want to product visualization later in different environments and present it in different scenarios.
Visual marketing with 3D images for interlübke - Danthree Studio
CGI Marketing with Danthree Studio
Our CGI agency Danthree Studio specializes in creating target group-oriented marketing with 3D visualizations. By specifically addressing the target group, we can ensure that our created content optimally meets the needs and interests of the target group.
If you have already carried out a target group analysis, that is of course helpful. If not, we at Danthree Studio can also help you with this.
Afterwards, we can create 3D visualizations and 3D animations for your product marketing. We focus on the Home & Living sector. This means that we can create 3D visualizations of furniture, interiors, outdoor scenes or even small objects such as decorative items or household appliances.
To learn more, feel free to listen to our CGI podcast or contact us directly for our 3D marketing services!
Bathroom visualization for visual marketing in 3D by Danthree Studio
