Table of Contents:
- What is CGI - 3D?
- Advantages of CGI - 3D in marketing
- Target group defined visual marketing with CGI - 3D
- Examples of target group defined visual marketing with CGI - 3D
- Know your target audience to make your visual marketing successful
- Target group defined visual marketing with Danthree Studio
- Persona Profiles
- FAQ
Visual marketing is an important part of marketing. Visual content such as images, videos and animations are used to promote products or services and capture the interest of the target audience. With the introduction of CGI - 3D, it is possible to create realistic 3D product images and animations that take visual marketing to a new level.
What is CGI - 3D?
CGI stands for Computer Generated Imagery and refers to the creation of images and animations using computers. 3D means that these images and animations are created in a three-dimensional environment. The creation of 3D models requires special software and know-how.
Advantages of CGI - 3D in marketing
The use of CGI - 3D has many advantages in marketing. A big advantage is the possibility to create realistic images and animations that give the customer an accurate idea of how the product or service looks or works. In addition, with CGI - 3D creative ideas can be implemented easily and quickly, since there is no need to create physical products. The ability to flexibly design and customize the content is also a great advantage.
Target group defined visual marketing with CGI - 3D
The use of CGI - 3D makes it possible to tailor visual marketing to the needs of the target audience. For example, certain colors, shapes and textures can be used to appeal to the target audience and arouse their interest. The use of certain scenarios or environments can also appeal to the target audience and make the product or service more attractive.
Examples of target group defined visual marketing with CGI - 3D
An example of target group defined visual marketing with CGI - 3D is the use of specific colors and textures to appeal to the target group. For example, the use of bold colors and a rough texture can appeal to the target audience that is looking for a robust and durable product.
Another example is the use of specific scenarios or environments to appeal to the target audience. For example, the use of nature and forest scenarios can appeal to the target group that is looking for an environmentally friendly product.
Know your target audience to make your visual marketing successful
Knowing the target audience is a crucial factor for the successful design of visual marketing in 3D / CGI. Only when you know the needs, preferences and interests of your target audience, you can create targeted and effective marketing campaigns. Below are some steps to analyze the target audience and adjust the visual marketing accordingly:
- Define target group: The target audience should be precisely defined by considering demographic data such as age, gender, education level, occupation and income.
- Find out the needs of the target group: To understand the needs and desires of the target group, you should put yourself in their shoes and observe what products, services and content they prefer.
- Visualization of the target group: To better understand the target group, you can create a persona that reflects the most important characteristics and needs of the target group.
- Adjustment of visual marketing: Based on the target group analysis, visual marketing can be adjusted by using colors, images, slogans and other elements that appeal to the target group.
- Obtain target group feedback: To ensure that visual marketing actually appeals to the target group, regularly obtain feedback and make adjustments as necessary.
Target group defined visual marketing with Danthree Studio
At Danthree Studio, we specialize in creating audience-defined visual marketing using CGI 3D visualizations. By targeting the audience, we can ensure that our created content meets the needs and interests of the target audience in the best possible way.
Our company takes advantage of CGI-3D to create realistic images and animations that give customers an accurate idea of how the product or service looks or works. We target specific colors, shapes, textures and scenarios to appeal to the right audience.
The use of CGI-3D has many advantages in marketing. Besides the possibility to create realistic images and animations, creative ideas can be implemented easily and quickly without having to produce physical products. The ability to flexibly design and customize content is also a great advantage.
At Danthree Studio, we work with the client to conduct a precise target group analysis in order to specifically tailor visual marketing to the needs and interests of the target group. In the process, we also create persona profiles to better understand and target the audience.
Our years of experience and expertise in creating CGI 3D visualizations enable us to create high-quality content that effectively engages the target audience and generates interest in the products or services being advertised.
If you need high quality visual marketing with 3D / CGI for your furniture, home or living brand, feel free to contact us. Request now.
Persona Profiles
Persona profiles are an important part of target group analysis and are used by many companies to better understand and target their target groups. With this profile we are able to create targeted milieus / scenes of the products.
A persona profile is a fictitious person who reflects the characteristics and needs of a specific target group. Demographic data such as age, gender, education level, occupation and income are taken into account, as well as personal preferences, interests and needs.
By creating persona profiles, one can better understand the target group and specifically address their needs. You can also take into account the target group's preferred communication channels and adapt visual marketing accordingly.
An example of a persona profile in Furniture, Home and Living could be a woman aged 30 to 45 who is married and has one or two children. She is employed, but also has many responsibilities at home and spends a lot of time making her home comfortable and functional. She values quality and sustainability and is willing to spend more money on durable furniture and accessories.
Her interior style is modern, yet cozy, with an emphasis on natural tones and soft materials like linen and cotton. She is looking for functional furniture that is both appealing and stylish to suit her needs.
By creating persona profiles, brands can target their visual marketing to the needs and interests of their target audience and make their marketing campaigns more effective.