In a world where the boundaries between reality and virtuality are becoming increasingly blurred, we at Danthree Studio have created a unique fusion of art and commerce.
In our internal 3D project, we developed a surreal CGI brand space in which clouds and furniture form an unexpected but harmonious interplay. Our vision combines the visual power of 3D computer graphics with the emotionality of interior design - for a brand experience that sticks with you. Our 3D CGI projects and the 3D visualization studio.
Surreal 3D Brand Space
Imagine a space that goes beyond the limits of your imagination: clouds do not float in the sky, but envelop the surroundings - like a gentle embrace of nature. This CGI brand space is not a classic showroom, but a digital playground brought to life through precise lighting, material fidelity and composition. The surreal aesthetic creates an inspiring atmosphere that leads visitors into a world of wonder.
If you are fascinated by such room concepts, you will find them on Dezeen exciting interiors in which art and living merge.
The Symbolism of Clouds
Clouds are more than just decoration here. They stand for freedom, creativity and possibilities - a visual metaphor between dream and reality. In the brand space, they create lightness and movement, while the products provide stability. This tension is deliberate: it invites you to expand your imagination and experience the space as a total work of art.
We show how such narrative structures can be specifically translated into images in Visual brand communication with CGI.
Furniture Meets Digital Art
In contrast to the floating clouds, we stage Home & Living products as resting poles - functional, but iconic at the same time. With 3D product visualization and careful material lookdev we create surfaces that look close to the original: fabrics with depth, wood with a tangible grain, metals with credible reflections. In this way, reality can be experienced within the surreal.
As a reference for poetic CGI imagery, it is worth taking a look at Reisinger Studio - Inspiration on how art and product can find a language
The Experience
A visit to this brand space is a journey between the tangible and the ephemeral. Furniture offers support, clouds open up horizons. It is precisely this interplay that sharpens the senses and makes the brand memorable. For us, this means that we think experience first - and then translate it into assets that can be used across all channels. Whether 3D animation for campaigns, AR enhancements for retail or immersive VR tours - the concept remains consistent, the playout becomes flexible.
Our internal project is therefore more than just a room: it is a prototype for visual brand spaces that deliberately challenges classic interior design and opens up a new level of interaction and engagement. As a partner of the furniture and interior industry, we develop customized CGI representations - from product detail to milieu - and combine creative ideas with industrial reproducibility. If you want to dive deeper, browse through our cases or in Surreal 3D Living Worlds - and if you have a vision of your own, talk to us.
