In a world where the lines between reality and virtuality continue to blur, we at Danthree Studio created a unique fusion of art and commerce. In our in-house 3D project, we designed a surreal CGI branded space where clouds and furniture create an unexpected but harmonious interplay. Our vision combines the visual power of 3D computer graphics with the emotionality of home design to create a unique brand experience.
Surreal 3D brand space
Imagine a space that goes beyond the limits of your imagination. A space where clouds do not float in the sky, but envelop the surroundings like a gentle embrace of nature. This CGI brand space is no ordinary showroom for furniture or home accessories. It is a digital playground brought to life by CGI. With its surreal aesthetics, the 3D space creates an inspiring atmosphere that transports visitors into a world of fantasy and wonder.
The symbolism of clouds
Clouds are more than just an aesthetic element in this brand space. They are the symbol of freedom, creativity and the endless possibilities offered by the digital world. Clouds not only add a surreal touch to the space, but also a dimension of lightness and flow. They act as a metaphorical bridge between the firmament of dreams and the groundedness of furniture and home accessories.
Furniture meets digital art
In contrast to the floating clouds, this 3D branded space features pieces of furniture, for the Home & Living Beriech. The furniture acts not only as functional elements, but also as works of art that complement and enrich the space. With the utmost precision and attention to detail, they offer a visual complement to the abstract world of clouds. They embody reality within the surreal, functionality within freedom.
The experience
The visitor of this CGI brand space is taken on a journey between reality and surrealism. The combination of furniture and clouds creates a unique experience that stimulates the senses and makes you think. It is a play between the possible and the impossible, between the tangible and the ephemeral. It is an invitation to expand the imagination and experience the space as a total work of art that redefines the boundaries of digital marketing.
Our in-house 3D project is more than just a branded space. It's an experience that challenges the traditional notion of home design while creating a whole new level of interaction and engagement. In our role at Danthree Studio, we strive to create a unique and creative marriage of art and CGI for furniture, home & living manufacturers. Our goal is to design fascinating visual experiences for our clients as visual brand communications by exploring creative boundaries.
