Virtual furniture potential: interview with furniture magazine Möbelkultur
The Metaverse is on everyone's lips, and we at Danthree Studio are intensely engaged with the opportunities it offers for the furniture, home & living industry. Recently, we were interviewed on the topic by the renowned furniture magazine Möbelkultur.
Daniel Schuster, our founder, explained in the interview that the Metaverse is currently still in its infancy, but has the potential to develop into a significant market. The technical possibilities have improved enormously in recent years, making it now possible to create realistic three-dimensional worlds of experience. In particular, the combination of powerful computers, artificial intelligence, and virtual and augmented reality (VR/AR) technologies is enabling new potential for the metaverse.
Daniel Schuster pointed out that many brands and companies are already active in the metaverse and offer digital twins of their physical products. These are sold as NFTs (non-fungible tokens), a digital token that is secured via the blockchain. The fashion industry in particular has already done pioneering work in this area.
Schuster also sees potential in the Metaverse for the furniture, home & living industry. On the one hand, customers could interact virtually with furniture and furnishings and thus get a better feel for the products. On the other, digital twins could help boost sales of physical products by presenting them in virtual spaces.
Despite the great potential, however, challenges remain, such as data protection concerns and consumer skepticism about the metaverse. Nevertheless, Schuster emphasized that digital progress is unstoppable and companies in the furniture industry should keep a watchful eye on developments.
Overall, our interview with Möbelkultur shows that the metaverse and virtual furniture offer potential for the furniture, home & living industry. It remains to be seen how these technologies will develop and what role they will play in the industry in the future.
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About Furniture Culture Magazine
Möbelkultur Magazin is a German trade magazine dedicated to the world of furniture design, interior architecture and home decor. The magazine is aimed at professionals, such as furniture home & living brands, designers, architects, interior designers and craftsmen, but also interested end consumers.
In terms of content, Möbelkultur magazine offers a wide range of topics, from current design trends and product innovations to industry-specific developments and events. In doing so, the magazine attaches great importance to sophisticated and high-quality reporting.
In addition to the print magazine, there is also an online version that can be accessed on the magazine's website. Here, in addition to the print content, there is also further information, such as videos and image galleries.