Digitize surfaces for furniture, home & living companies (CGI)

Digitize surfaces for furniture, home & living companies (CGI)Digitize surfaces for furniture, home & living companies (CGI)

Our eyes are the toughest critics when it comes to photorealistic CGI (3D) content for textile manufacturers. They can decide within seconds whether what they see looks harmonious and real or manipulated and unrealistic. So the challenge in creating digital twins(digital 1:1 replicas of the real existing product) is to get as close to reality as possible and catche the viewer within the shortest possible time.

The process of creating a photorealistic CGI (3D) visualization requires extensive knowledge, an eye for detail and the most modern technology - especially in the digitization and processing of textures, because these serve as a cover for the 3D models and are considered the skin of any object.

Digitize materials / textures for CGI (3D) furniture

Digitizing a surface texture is both a creative and challenging process, because even sophisticated computers don't know from their own understanding how to place a digitized 2D texture on a 3D model to make it look photorealistic in CGI (3D) visualization.

UV Mapping

This is where the so-called UV mapping technique comes into play. In this context, U and V denote the axes of a two-dimensional image. In UV mapping, the 3D model is stretched into a flat 2D model. Then the previously scanned 2D texture is placed on top of it. Sounds simple, but the accurate application of this technique requires a lot of experience and expert knowledge.

Besides the correct use of the latest technologies, the result of the digitized textures also depends on the original itself. For example, there are materials that are easier and materials that are more difficult to digitize. Marble and other surface textures with highly individual patterns present a particular challenge, as the special structures are difficult to duplicate. If a comparatively small 2D marble surface is to be superimposed on a large 3D surface, for example, the technology thus sometimes reaches its limits.
But here, too, CGI experts know how to help. Through the targeted application of a tiling, for example, even complex textures can be digitally realized.

Have a look at our video and on the topic of digitizing textures:

What makes a high quality digitized texture

Quite clearly - a digitized surface texture must ...

... look realistic
... be almost tangible
... represent light and shadow play
... convey the underlying feel
... be exactly the same as the original

These quality features are taken into account at Danthree Studio with the utmost dedication and are always optimized. Thus, for each material, whether fabric, stone or wood, meticulous attention is paid to which distinctive features must be emphasized under all circumstances.
Especially the interplay of light and shadow takes on great importance and conveys a special atmosphere in a photo-realistic CGI (3D) visualization.


In five steps from real material to photorealistic CGI (3D) visualization

The creation process is made up of many individual steps. However, this can be summarized into five steps for a solid first impression:

Step 1: Digitize texture

Our experts examine the material to be digitized and take a close look at its specific characteristics. With the help of an innovative process, the texture is then converted into a 2D file.

Step 2: Editing the digital texturing

If the texture is available digitally, it is processed further so that it can later be placed on the 3D model. Depending on the surface texturing, tiling is used during editing, which is used for duplication. In addition, the light and shadow conditions are defined and edited here.

Step3: Preparation for a realistic representation in the 3D program  

In this step, the virtually prepared structure is processed for display in the 3D program. In this way, the so-called shader is created piece by piece - i.e. a digital coating for 3D models (3D material). The result: a digitized structure that is in no way inferior to the original.

Step 4: Mapping - on the piece of furniture

Once the digitized 2D texture is equipped with all relevant information, it is placed on the desired three-dimensional object with the help of the UV mapping. The fact that each part of the polygon object is connected to one side of the UV mapping ensures the correct overall representation.

Step 5: Final and photorealistic CGI (3D) rendering

Finally, a unit is created from many individual digital parts. This process is also referred to as image synthesis, since an image is created from raw data.

Digitizing materials - indispensable for CGI visualizations in the furniture industry

Whether wood, stone, fabric or plastic - whether rough, glossy or matte - we can represent almost any texture and all its visual and haptic features in our photorealistic CGI (3D) visualization. With great sensitivity, we equip the digitized materials with all the reflections, details and illuminations they contain and fuse them with our high-quality and photorealistic 3D models using the latest technologies.

In order to be able to ideally market furniture in all its facets, nothing less than a perfect 1:1 representation of the form and the surface is required. In combination with a matching environment, we at Danthree guarantee a holistic overall picture that does not leave the viewer with unanswered questions, but captivates him with enthusiasm.

If you have any further questions about "Digitizing surfaces for furniture, home & living companies (CGI)" or digitizing your surfaces / materials, please feel free to contact us and arrange an initial meeting:

To the free initial consultation


Welcome to Danthree Studio. We look forward to your inquiry. Let's take your visual marketing to the next level together. See you soon.

Danthree Studio
Seeweg 13
89160 Dornstadt

Tel.: +49 7161 62728 50
Mail: info@danthree.com

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