Table of Contents of Digital Surfaces for Furniture, Home & Living Brands (CGI):
- What are digitized surfaces?
- How does the digital capture of surfaces work?
- What are the advantages of digitally capturing surfaces?
- What are the challenges of digitally capturing surfaces?
- How can furniture and home & living companies optimize the digital capture of surfaces?
- What are the trends in the use of CGI in the furniture and home & living industry?
- Can I have surfaces digitized?
- Result
- FAQ
For marketing in the furniture, home & living industry, three-dimensional visualizations are often created. These visualizations can realistically reflect furniture, interiors, and decorative items to convince potential customers of a product.
However, the right visualization is also important for this. If you want to display objects such as furniture digitally, you should add lifelike details to the visualization. This is where the digitization of 3D surfaces comes into play.
Below we will show you how you can digitize surfaces and why this step is so important for 3D visualization in the home & living industry.
What are digitized surfaces?
To market your products better, you can visualize them in 3D. This means that you can display a product digitally in 3D without needing a real photo of the product.
To do this, you not only have to create a 3D model of your product, but also digitize the surfaces so that they look like real materials. All common materials, such as wood, metal and fabric, can be digitally visualized using advanced technologies such as surface scanners and 3D software programs.
By the way, our CGI agency Danthree Studio can help you with this task. We create high-quality 3D visualizations of furniture, interiors and home & living products and can take care of the entire process for you, from the creation of a 3D model to the digitization of the surfaces!
Danthree Studio - Digitizing the surfaces
How does the digital capture of surfaces work?
For the digitization of surfaces, textures and the appearance of materials such as wood, metal or fabric are digitally recorded and analyzed. This allows realistic images of these materials to be created, which are superimposed on the digital surface model to transform the simple model into a realistic, visual product.
Graphic designers can recreate CGI materials using surface scanners or access existing virtual libraries of material templates. In this way, realistic images of metal products, objects made of wood or even 3D visualizations of upholstered furniture can be created.
What are the advantages of digital surface registration?
Why should you digitize surfaces? You can find out here:
Detail: Honestly, a simple 3D model just looks boring. Only by adding realistic, detailed surfaces does the model take on the desired look and show what an object looks like in reality. The creation of a digital twin of physical objects can be used for various areas – both product development and product marketing.
Increased efficiency: Many companies turn to 3D visualizations because they are more efficient than traditional product photo shoots. Digital visualizations make it easy to customize products when they're available in new colors or with new features. For this reason, CGI is also used for seasonal marketing , where products change frequently.
Improved design capabilities: Designers and engineers can also use CGI visualizations to create new designs and experiment with different designs.
Quality control: Virtual 3D product visualization allows you to examine products in detail before they go into production and correct possible errors in the design in time.
Cost savings: Visualization with digitized interfaces does not necessarily have to be expensive. In many situations, costs are even reduced thanks to CGI visualizations, as not all products have to be photographed individually and possible design can be determined before production.
Custom Production: Do you only produce products to order? Then you can still give customers the opportunity to see what the product will look like in the end with 3D visualizations. When marketing with augmented reality, customers can also look at what a piece of furniture would look like in their own home, for example.
Faucet Visualization by Danthree StudioWhat are the challenges of digitally capturing surfaces?
While there are many advantages to digitally capturing surfaces, it also has a few drawbacks:
High hardware requirements: If you want to visualize surfaces, you naturally need the right hardware. To capture surfaces digitally, certain scanners and sensors are used, which are often very expensive.
Complexity in data processing: Appropriate computing capacities and powerful software are required for data processing. This can also cost money.
Handling reflective or transparent materials: Some materials can cause problems during visualization. These include, for example, metals, glass and other materials with shiny surfaces. These can unintentionally reflect or transmit light during digital capture. Experienced graphic designers know how to solve these problems. They are familiar with tools such as shaders and can even create surreal living worlds in 3D, but for beginners this could be quite a challenge.
Integration into existing workflows: Of course, new CGI technologies must also be explained to employees. This could also require an adjustment of work processes.
Data security and privacy: When creating CGI visualizations, sensitive data is often collected that needs to be stored and processed appropriately.
Standardization: Unfortunately, there are no uniform standards or protocols for digital surface capture (yet). This can make compatibility between different systems and industries difficult. However, our team at Danthree Studio can find the best possible solution for you in this regard!
How can furniture and home & living companies optimize the digital capture of surfaces?
Companies in the furniture, home & living industries can optimize the digital capture of surfaces by using high-quality scanning technologies and specialized 3D software. Working with experienced CGI experts can also help improve the quality of materials and textures.
It is important that the work is precise. Every step of the process should be carried out in detail to ensure a high-quality end result.
3D Rendering - Danthree StudioWhat are the trends in the use of CGI in the furniture and home & living industry?
Of course, trends in marketing with digital visualizations are also constantly evolving. In the furniture, home & living industry, for example, virtual reality functions or augmented reality animations are now frequently used to allow customers to view a piece of furniture in a specific environment, e.g. in their own home.
Can I have surfaces digitized?
Would you like to have photorealistic 3D visualizations created of your products? Then we at Danthree Studio can help you! We specialize in the three-dimensional visualization of furniture and home & living products as well as interiors and can take care of the entire visualization process for you.
We create lifelike CGI models and can visualize numerous materials in 3D. Simply contact us for a free initial consultation and get a non-binding cost estimate!
Conclusion
Digitizing the surfaces of a 3D visualization is the be-all and end-all to create realistic images of your products. It's only by adding CGI materials, shades, and lighting conditions that you can faithfully reflect products.
You can then use the CGI visualization for the development of your products as well as for your visual marketing. However, it is important to be precise in the process to ensure high-quality results. If you don't have any expertise in this area, you can also simply hire a 3D render agency with the project. Feel free to contact us for a non-binding cost estimate!
