Table of contents of: How to create high-quality product videos in 3D
- What is a 3D product video?
- What advantages do product videos in 3D offer?
- What types of 3D product videos are there?
- Have a 3D product video created
- How is a 3D video created?
- Tips for creating 3D animations
- How much does a 3D product video cost?
- 3D Animation Product Video FAQ
3D videos and animations skillfully showcase your products and attract a lot of attention. But how do you create product videos for your brand and what types of 3D videos can be made?
Our team at Danthree Studio has been creating product videos for several years and in this article, we'll explain how to best market your products in 3D animation videos!
What is a 3D product video?
A 3D product video presents a product in three dimensions on a digital level. This allows all of the product's features and functions to be presented in a lifelike manner.
However, you don't have to use a "real" video with a real camera. And the product doesn't even have to exist. A sketch of the product is sufficient as the basis for creating a 3D model, which is then animated using digital technologies.
Such videos can be used for 3D video marketing or for the development of products.
3D product video excerpt - Danthree Studio
What advantages do product videos in 3D offer?
A 3D product video with 3D animation can be useful for a number of reasons:
- Realistic presentation: 3D videos can present products even more realistically than regular 2D videos. With three-dimensional effects, you can present your products in the best possible way and make all functions clearly recognizable.
- Communicating complexconcepts: Films in 3D can also show complex ideas and technical relationships or processes in a more understandable way. This is more interesting for the viewer than reading through a boring manual and can increase interest in the product.
- Flexibility and adaptability: Another advantage of digital 3D videos is the flexibility in the design and presentation of products. You can showcase products in different environments, from different perspectives and with optimal lighting.
- Cost efficiency: What surprises many companies is that 3D video animations can actually be cheaper than videos that are recorded manually. After all, no sets or photographers are needed for 3D animations. The product doesn't even have to exist in real life to create a 3D video of it. In product development, videos are also often created to discuss products internally within the team. If changes are required, these can be made to the design of the product before it goes into production.
- Recognition value and branding: Three-dimensional videos are more entertaining than "normal" product videos. They give your products a high recognition value and can strengthen your brand identity with CGI.
- Emotional impact: This brings us to the last point: by evoking certain emotions, you can increase the viewer's interest in your product. This in turn increases the engagement rate and can boost your sales figures.
What types of 3D product videos are there?
Product videos in 3D can be used for various purposes. These include
- Explainer videos: Everyone knows them; explainer videos and tutorials that quickly and easily explain how something works. This works best if the videos are simple, short and attractively designed. The viewer of the video can then understand the explanation (e.g. instructions) more easily than with a written explanation.
- 3D video marketing: 3D product videos are also often used as an advertising measure to convince potential customers to make a purchase. 3D animated videos can of course also be supplemented with text, music or voice-overs.
- Product demonstration videos: Similar to promotional videos, demonstration videos also show a product. However, the focus of a demonstration video is to show all the functions of the product and to show the viewer what great things your product can do. A classic example of a demonstration video is a before and after comparison - in other words, what was a situation like without your product and how has the situation improved with your product?
- Stop-motion video: All good things come in fours: because there are also stop-motion videos. These videos actually consist of individual image sequences that are cut together and then played back quickly. This creates the illusion of movement - just like the thumb books from childhood.
How can I have a product video created?
Would you like to have a 3D product video created? No problem! Our experts at Danthree Studio can take care of the 3D animation of furniture and other home & living products for you.
Whether you want to visualize pieces of furniture such as sofas or chairs, decorations, or entire rooms such as bathrooms and kitchens in 3D, please contact us for a free (and of course non-binding!) quote!
Why should I have a 3D animation created by Danthree Studio?
Our team at Danthree Studio consists of graphic designers with years of experience in creating high-quality 3D videos of furniture, interiors and home & living products.
However, we not only rely on our expertise in 3D animation, but also on our expertise in marketing.
Instead of boring, meaningless videos, our graphic designers focus on creating entertaining product animations that present your product in the best possible way and evoke emotions in the viewer. Because only then does the 3D animated video fulfill its purpose.
We also work very precisely throughout the entire process, paying attention to every detail. We also keep an eye on your wishes and needs in order to present not only your product but also your brand appropriately.
Our goal? To inspire your customers with your product!
Product video in 3D animation - Danthree Studio
How is a 3D product video created?
The creation of a 3D product video consists of several processes. We at Danthree Studio can take over the creation of a 3D product video for you. We proceed as follows:
Step 1: Briefing
First of all, we conduct a briefing together with our customers to discuss all the details of the 3D visualization . It is important to us to understand all of our customers' wishes and requirements precisely.
Step 2: Concept & Storyboard
Of course, the right concept is also crucial for a 3D product film! We focus on emotions in our videos! We are not interested in meaningless films that drive the viewer away, but create entertaining concepts that trigger the desired emotions in the viewer.
Step 3: 3D modeling
Now it's time for the specialist knowledge: For the 3D modeling process, we use modern technologies to create realistic and detailed models of the product.
Step 4: Texturing and lighting
A pure 3D model still looks pretty dull, of course. So the next step is to bring the 3D model to life with the right colors and textures. We create realistic-looking surfaces and make your product shine with the right lighting.
Step 5: Animation and rendering
The time has come: the basic model is ready and must now be animated. Rendering software is used for this. Sound effects such as music or noises can also be added to the animation to make the video even more entertaining.
Step 6: Feedback and revision
Customer satisfaction is our top priority! As soon as the 3D product film is finished, we present it to our customers, go through all the details again and discuss feedback. We implement potential change requests quickly and precisely until our customers are completely satisfied with the end product!
3D model for 3D animation - Danthree Studio
Tips for creating 3D animations
Do you want to create a product video in 3D? Then you should make sure that it achieves the right effect. We have put together some tips for a successful video:
- Present your brand correctly: With a CGI video, you are of course not only presenting your product, but also your brand. So before you startanimating, think about how you want to represent your brand with CGI. Keep your brand message in mind and consider what feelings you want to evoke in your customers and who your target group is.
- Create a storyboard: In order to create a successful product film in 3D, you shouldn't just start at random, but think about a precise plan of how the video should look in the end. What is the story of your video? How should your product be presented? What should not be missing in the video? Also make sure to integrate movements into the video to make the animation more entertaining.
- Arousing emotions: Do you know this too? Emotions often come across more strongly in animated films than in films with real people. You should take advantage of this. Emotions are the be-all and end-all of 3D animations. Do you evoke emotions in the viewer of the video? Then you've done everything right! If not, think again about what feelings you want to evoke and how you can achieve this with your animated product video. If you want to inspire the viewers of the video, you could, for example, use bright lighting and small effects (e.g. turning on the light of a lamp) to create an aha moment.
- Stage the product correctly: Last but not least, it is important to stage your product appropriately. In which 3D environment does your product look best and how do you show it from its best side?
How much does a 3D product video cost?
Of course, the cost of a 3D animation is also not unimportant. However, the prices for product videos in 3D can vary greatly. These factors influence the final costs:
- Length and complexity of the animation: Long and complex animations are naturally more expensive than short and simple videos. The costs can range from a few hundred euros to several thousand.
- Type of project: The type of video also influences how much the project will cost. Architectural visualizations or medical animations must be created with particular precision and care and are therefore more expensive than simple animations for advertising purposes.
- Preparatory work: In addition, the amount of preparatory work also influences the costs. This includes the creation of 3D models and the collection of reference materials.
Would you like to have a 3D animation created? Then contact our team at Danthree Studio for an individual consultation and a non-binding and unobtrusive quote!
