Table of contents of: How to create high-quality product videos in 3D
- What is a 3D product video?
- What are the benefits of 3D product videos?
- Types of 3D videos
- How can I have a 3D product video created?
- How to create a 3D product video
- Tips for Creating 3D Animations
- How much does a 3D product video cost?
- FAQ on 3D Animation Product Videos
3D videos and animations skillfully showcase your products and attract a lot of attention. But how do you create product videos for your brand and what types of 3D videos can be made?
Our team at Danthree Studio has been creating product videos for several years and in this article, we'll explain how to best market your products in 3D animation videos!
What is a 3D product video?
A 3D product video presents a product in three dimensions in a digital environment. This allows all of the product's features and functions to be depicted realistically.
However, you don't have to use a "real" video with a real camera. And the product doesn't even have to exist in real life. A sketch of the product is sufficient as the basis for creating a 3D model, which is then animated using digital technologies.
Videos like these can be used for 3D video marketing or in product development.
3D Product Video Clip - Danthree Studio
What are the benefits of 3D product videos?
A 3D product animation can be useful for a variety of reasons:
- Realistic Presentation: 3D videos can showcase products even more realistically than standard 2D videos. With three-dimensional effects, you can present your products in the best possible light and clearly highlight all their features.
- Communicating complex concepts: Movies in 3D can also show complex ideas and technical relationships or processes in a more understandable way. This is more interesting for the viewer than reading a boring manual and can increase interest in the product.
- Flexibility and adaptability: Another advantage of digital 3D videos is the flexibility in the design and presentation of products. You can not only showcase products in different environments but also from different perspectives and with optimal lighting.
- Cost efficiency: Many companies are surprised that 3D video animations can actually be cheaper than videos that are recorded manually. After all, no sets or photographers are needed for 3D animations. The product doesn't even have to exist in real life to create a CGI product video of it. In product development, videos are also often created to discuss products internally within the team. If design changes are required, these can be made at an early stage before the product goes into production.
- Brand Recognition and Brand Building: 3D videos are more entertaining than “regular” product videos. They give your products high brand recognition and can strengthen your brand identity with CGI.
- Emotional Impact: This brings us to our final point: By evoking certain emotions, you can increase the viewer’s interest in your product. This, in turn, boosts the engagement rate and can increase your sales.
Product animation of a table lamp by Danthree Studio - YouTube
Types of 3D videos
Product videos in 3D can be used for various purposes. These include:
- Explainer videos: Everyone knows them—explainer videos and tutorials that quickly and easily explain how something works. This works best when the videos are kept simple and short and are designed to be engaging. This makes it easier for the viewer to understand the explanation (e.g., instructions) than they would with a written explanation. Here’s how a short, sales-driven scroll story works as a product video: Wireframe → Warmth – Scroll story as a 3D product video (fireplace case study).
- 3D video marketing: 3D product videos are also often used for advertising campaigns to convince potential customers to make a purchase. 3D animated videos can of course also be supplemented with text, music, or voice-overs.
- 3D demo videos: Similar to promotional videos, demonstration videos also show a product. However, the focus is slightly different. A 3D demo video shows all features of a product. A classic example of a demonstration video is a before and after comparison - in other words, what was a situation like without your product, and how has the situation improved with your product? For this, it's also possible to create 360-degree videos to show your product from all sides.
- Stop-motion video: All good things come in fours: Because there are also stop-motion videos. These videos are actually made up of individual sequences of images that are edited together and then played back quickly. This creates the illusion of movement—just like in the flip books from our childhood.
How can I have a product video created?
Would you like to have a 3D product video created? No problem! Our experts at Danthree Studio can create 3D animations of furniture and other home & living products for you.
Whether you want to visualize furniture such as sofas or chairs, decorative items, or entire rooms like bathrooms and living rooms in 3D, feel free to contact us for a free (and, of course, no-obligation!) quote!
Danthree Studio - Agency for 3D Product Animations
Why Should I Choose Danthree Studio To Create My 3D Animation?
Our team at Danthree Studio consists of graphic designers with years of experience in creating high-quality 3D videos of furniture, interiors, and home & living products.
However, we not only rely on our expertise in 3D animation but also on our expertise in marketing.
Instead of boring, meaningless videos, our graphic designers focus on creating entertaining product visualizations that present your product in the best possible way and evoke emotions. Only then does the 3D animated video fulfill its purpose.
We also work very precisely throughout the entire process, paying attention to every detail. We consider your wishes and needs in order to appropriately present your product and your brand.
Our goal? To getyour customers excited about your product!
3D Animated Product Video - Danthree Studio
How to create a 3D product video
The creation of an animated product video in 3D nsists of several processes. Our team at Danthree Studio can make a 3D video of your product for you. We proceed as follows:
Step 1: Briefing
First of all, we conduct a briefing with our customers to discuss all the details of the 3D visualization . It's important to us to fuly understand all of our customers' wishes and requirements.
Step 2: Concept & Storyboard
Of course, the right concept is crucial for a 3D product animations, but we are not interested in meaningless videos that are boooring. Instead, we focus on creating entertaining concepts that trigger the desired emotions in the viewer.
Step 3: 3D Modeling
Now, it's time to get to the technical side of things: For the 3D modeling process, we use modern technologies to create realistic and detailed models of your product.
Step 4: Texturing And Lighting
Of course, a plain 3D model still looks pretty dull. So the next step is to bring the 3D model to life with the right colors and textures. We create realistic-looking surfaces and make your product shine with the right lighting. We create realistic-looking surfaces and make your product shine with the right lighting—a well-rendered roughness map controls where the material shines or remains matte.
Step 5: 3D Animation And Rendering
The time has come: The basic model is complete and now needs to be animated. Rendering software is used for this. Sound effects such as music or other sounds can also be added to the animation to make the video even more entertaining.
Step 6: Feedback And Revision
Customer satisfaction is our top priority! As soon as the 3D product video is complete, we present it to our customers, go over all the details once more, and discuss their feedback. We implement any requested changes quickly and precisely until our customers are completely satisfied with the final product!
3D model for CGI animation - Danthree Studio
Tips for Creating 3D Animations
Do you want to create a product animation in 3D? Then you should make sure that it achieves the right effect. We have put together some tips for a successful video:
- Present your brand correctly: With a CGI video, you are not only presenting your product, but also your brand. So, before you start making the video, think about how you want to use CGI to represent your brand. Keep your brand message in mind, remind yourself of your target group, and consider what emotions you want potential customers to feel when watching the video.
- Create a storyboard: In order to create a successful product video with CGI, you shouldn't just start at random, but create a precise plan for your product video. What is the story of your video? How should your product be presented? What should not be missing in the video? Also, make sure to integrate movements into the video to make the animation more entertaining.
- Arousing emotions: Emotions can come across more strongly in animated films than in films with real people. You should take advantage of this. Emotions are the be-all and end-all of 3D animations. Do you evoke emotions in the viewer when he or she is watching the video? Then you've done everything right! If not, remind yourself what feelings you want to evoke and how you can achieve this with your animated product video. If you want to inspire the viewers of the video, you could, for example, use bright lighting and small effects (e.g. turning on the light of a lamp) to create an aha moment.
- Stage the product correctly: Last but not least, it's also important to stage your product appropriately. In which 3D environment does your product look best, and how do you show it from its best side?
How much does a 3D product video cost?
When choosing a 3D product animation studio, you should also ask for a cost estimate. The prices for digital animations can vary greatly. These factors influence the final costs:
- Length and complexity of the animation: Long and complex animations are naturally more expensive than short and simple videos. The costs can range from a few hundred dollars to several thousand.
- Type of Project: The type of video also affects how much the project will cost. Architectural visualizations or medical animations must be created with particular precision and care and are therefore more expensive than simple animations for advertising purposes.
- Preparatory work: Moreover, the amount of preparations needed also influences the total price. This includes the creation of 3D models and the collection of reference materials.
Would you like to have a 3D animation created? Then contact our team at Danthree Studio for an individual consultation and a non-binding quote!
