Table of contents for CGI Ads: How to draw attention to your brand with computer-generated advertising!
- What are CGI Ads?
- Advantages of CGI advertising
- In which areas is CGI used in advertising?
- Get your customized CGI content from Danthree Studio!
- Examples of successful CGI Ads
- Conclusion
CGI (computer generated imagery) has become an integral part of advertising. Formerly used by game studios and Hollywood, today it is used for brand communication on social media, in TV commercials and in e-commerce. The question is not so much "if", but how you use CGI to make campaigns work - predictable, CI-compliant, scalable. Our 3D render studio shows what this looks like in practice.
What are CGI Ads?
CGI ads are ad motifs that are not photographed, but constructed and rendered in 3D - as still images or films. You deliberately set up the scene, light, materials and camera and have full control over the look and repeatability. This is ideal for campaigns that run in several variants or need to start early before prototypes exist. You can find a neutral overview of CGI in marketing/ads here: The rise of CGI marketing & advertising (WeAreBrain).
Advantages of CGI advertising
1. Realistic Product Presentation
Online, you can be convincing if you show materials, light and proportions credibly - from microfiber to high-gloss paint. With CGI, this can be done with pinpoint accuracy and brand purity. We provide practical examples in 3D product visualization and Digitizing surfaces. A compact industry overview of advantages is provided by WeAreBrain.
Realistic CGI advertisement created by Danthree Studio — your agency for high-quality product marketing with 3D
2. Flexible Designs
Seasonality without reshoot: Summer setup becomes winter story - swap set, adjust light, done. For outdoor ranges, for example, this works with garden furniture visualization particularly efficiently.
3. Countless Possibilities
Weather, location, time of day? It doesn't matter. You define the world - realistic or surreal. Ideal for hero motifs and OOH adaptations.
4. Fast Implementation
No logistics overhead, short distances. With a clean pipeline, variants can be played out quickly - especially if you are planning A/B testing. You can use our social media motif format checker to ensure that your motifs appear in the correct aspect ratio on every channel. You can see our workflows in the 3D animation studio.
5. Cost Savings
Less traveling, sets, re-shoots. A nice insight into efficiency & scaling (retail context) is this Autodesk session on CGI merchandising. You can find out how big the differences in cost and effort are compared to classic photography directly with our CGI vs. photography calculator.
In which industries is CGI used in advertising?
Of course, CGI advertising can be used in many industries, for example:
Get your customized CGI content from Danthree Studio!
We at Danthree Studio specialize in 3D visualizations for the home & living industry. We visualize individual pieces of furniture, decorative items, and entire interiors. We create:
Product Images For CGI Ads
If you want to market individual products, three-dimensional product images or even 360° images that present your product from all angles are perfect. We take care to capture every detail and can also depict surfaces and materials realistically.
CGI Animations For Advertising Campaigns
For complex products, a 3D animation studio for marketing videos could also be beneficial. In a video or a short 3D animation, you can show your product from different sides and present all the features.
Texts and voice-overs can be integrated as well. Alternatively, you can also create promotional videos in which you present your product in a suiting environment (see examples below).
Augmented Reality Advertising
Augmented Reality Renderings are super popular in the furniture biz. We create pack shot renderings of your furniture so your customers can use their smartphone to see what it looks like in their own home using their smartphone camera. This helps customers get a feel for how a piece of furniture would look in their place.
The upside? Customers gain confidence in your product and are more likely to buy it.
Products displayed in Augmented Reality
Virtual Reality Advertising
Alternatively, we can also use Virtual Reality for your product marketing. With the help of virtual tours, you can optimally market interior design and offer your customers a unique shopping experience!
Make showrooms or brand spaces come alive in a virtual world with product integration
Examples of successful CGI Ads
Are you still looking for inspiration or are you still not quite sure what a CGI ad ultimately looks like? Then take a look at the following examples:
1. CGI Ad From Pandora
With this CGI illusion, the jewelry brand Pandora has created a unique advertisement with a wow effect that is guaranteed to stick in your memory.
2. CGI Advertisement From IKEA
When it comes to CGI advertising for the furniture industry, it's impossible not to mention IKEA. The company was a pioneer in Augmented Reality Marketing and uses CGI for creative ads like this one:
You can find more inspiring examples of successful CGI advertising at YORD Studio.
3. CGI Commercial For Home & Living Products By Danthree Studio
As already mentioned, our 3D agency creates CGI ads and commercials for home & living brands. Take a look at the following advertisement as an example:
Conclusion
CGI ads give you control, speed and consistency across all channels - from the first teaser to the retail hero. For brands that need scalability and CI fidelity, CGI is the logical choice. And yes: data & real-time pipelines make productions faster - a Forrester analysis on real-time 3D in business shows the potential.
If you want to stage your collection in an eye-catching way: We develop your CGI campaign - from idea to playout. Make a non-binding inquiry now.
