Table of Contents for Shop the Look: Your Online Shop as Inspiration (Furniture & Home):
- What is Brand Awareness?
- Spread the word: Brand Awareness is Practice, Practice, Practice
- Increase Brand Awareness through Various Measures
- 3D Visualizations Say More Than "1,000 Words"
- What Exactly Can CGI and 3D Visualizations Do With Your Brand?
- FAQ
What is Brand Awareness?
Brand awareness is the technical term for how well-known your brand is. The term comes from market research and represents awareness as a percentage.
Important: Brand awareness is an important factor not only in the B2C segment, but also in B2B. The better known your brand is, the more sustainably you have positioned yourself in the market.
CGI and 3D visualizations can strengthen the awareness of your brand in visual appearance / marketing. This allows you to stand out from your competition and form a unique selling point.
People often make purchasing decisions emotionally, impulsively, and quickly. Then it is important that your brand is the one that comes to mind first.
Your target group must therefore develop a very special awareness of your brand, must accept it and have trust. How do you achieve that?
Danthree Studio is working on CGI marketing strategies to develop brand awareness
Spread the word: Brand Awareness is Practice, Practice, Practice
Do you remember what it was like in school? Important rules and formulas were always addressed again and again. Copying, copying again, maybe as homework something like "write vocabulary three times every day" - there was a reason for the drudgery.
Research has found that people quickly remember things and remember them for a lifetime that they use again and again, that they encounter repeatedly. That's the key to your brand's awareness.
As a visual 3D rendering agency for high-quality visual marketing, we know: With CGI and 3D visualizations, you set a visual stimulus. Your target group should encounter this stimulus again and again. The more often this happens, the more positively the brand is evaluated. This Nielsen analysis shows why the human memory stores visual repetitions so well.
After a few repetitions, it doesn't matter if your target audience sees the entire visual stimulus (the complete visualization) or just a part of it, a logo, or another explicit feature: the memory kicks in, and the brand is immediately in their mind.
The good thing about digital visualizations is that you can specifically target your target group with little effort. You can contact us to find out how this works and we will help you achieve more conversions with CGI content. Our SKU 3D Content Planner helps you to efficiently prepare the image motifs and variants you need for each SKU.
CGI 3D visualization of a modern bathroom design for virtual brand presentation
Increase Brand Awareness through Various Measures
Online, SEA (search engine advertising) and SEO (search engine optimization) are good ways to positively influence brand awareness.
But these rather dry, technical options aren't everything. Paid social ads also work. Brand names spread through social networks, and a close connection with the content is extremely beneficial. Content? What should that look like?
People love stories. Above all, so-called success stories, application examples and the like always unleash enormous potential! Even in scientific-creative contexts such as the Visual Storytelling Workshop at Durham University, it becomes clear how strongly images can emotionally charge brands.
And content isn't just the written word, of course. This is where 3D product visualizations come into play, which can boost your visual marketing.
3D Visualizations Say More Than "1,000 Words"
Humans are visual beings. We rely on our eyes more than any other sense.
Written content is already very good - after all, texts are the visualized form of spoken language and thus appeal to two senses at once. Images are even better. Because images work on a subtle level that we cannot reach with language. That's why expressive 3D graphics and impressive CGI visualizations or even 3D videos and animations are essential.
Even very complex issues can be easily understood via a 3D visualization, such as 3D product videos and pool animations. The informative value is very high. In this context, one also speaks of "added value" that the content has for the target group.
Added value means that people are not just presented with a brand, but have the feeling of better understanding an important context. Anything that extends beyond the actual brand into the private sphere and one's own life experience is added value.
CGI and 3D visualizations are image content. Regardless of whether it is "simple" images or moving images (interactive CGI, short films): You increase brand awareness enormously with good images.
Show Case - 3D Product Animation / Designer Table Lamp:
What Exactly Can CGI and 3D Visualizations Do With Your Brand?
CGI and 3D visualizations can do a lot. Of course, we don't just use our computer-generated images to simply explain complex issues. But there's so much more possible - ultimately, even the quirky films from Pixar are nothing more than three-dimensional, computer-generated images that have learned to run! Our visualizations can do all this:
- You skillfully showcase your products with 3D visualizations and allow your customers to view and experience the products from all sides before making a purchase.
Digital brand perception through CGI visualization of a bathroom in warm colors
- You put your products in a larger context with computer-generated images. Allow your customers to see themselves with the product or experience it in their own living environment before they buy, with the help of augmented reality images!
- Adapt your visualizations to very specific target groups. With computer technology, this is much less effort than with classic on-site photography! You simply place your products in the 3D setting that works best - regardless of whether you actually have such a setting available. Create fantasy spaces!
A modern kitchen, photorealistic visualized by CGI, to promote brand awareness
- You arouse emotions in your customers with three-dimensional, computer-generated product films. The limits of what is physically possible play no role in computer-generated images!
If you have any further questions about brand awareness with visual CGI marketing, please feel free to contact our 3D agency Danthree Studio and arrange a free initial consultation with us:
