Bathrooms and plumbing: this is a sensitive area. It really touches on privacy: Striking the balance between clinical hygiene, sterile functionality, and emotional relaxation in the most private of all living spaces is a delicate matter. Richter+Frenzel GmbH + Co. KG demonstrates that it’s still possible to stand out in this very sector with its bathroom brand, FOR.
Developed by Agentur Richter, FOR conveys understated luxury in the bathroom. In 2024, the brand received a Special Mention and a Winner distinction at the German Brand Award. It also received six iF Design Awards, including one Gold award, and two Red Dot Design Awards for the FOR Leano and FOR Odivis faucet collections.
Danthree Studio was honored to be part of this project: Product visualization for brand communication is our specialty. Our CGI services were designed to bring chrome-plated fixtures, matte black, and organically shaped ceramics to life in a way that appeals to the senses. From 3D visualization to 3D animation, FOR Odivis exudes a warm sensuality, while FOR Leano has a more calm, understated, and cool aesthetic.
3D Visualization & Design: Danthree Studio Brand Space
German Brand Award '24: Special Mention for Newcomer of the Year and Winner in the Heating and Bathroom Category
Richter+Frenzel introduced FOR at RIFA in Nuremberg in 2023. At the German Brand Award 2024, the brand received a Special Mention in the Newcomer of the Year category and was named Winner in Excellent Brands: Heating & Bathroom. Agentur Richter documents both distinctions. Alexandra Richter and her team developed the brand positioning and communication.
The design language was developed in collaboration with and by the design firm Artefakt. The focus was on the sensory experience: drawing inspiration from organic forms, the design agency developed sinks, vanity units, bathtubs, and toilets, in short, the entire line of bathroom fixtures. A pebble was chosen as the starting point, as it exemplified organic forms in connection with sensory experience and water. Working with fine ceramics allowed for a particularly precise, flat geometry in the individual designs.
Here, the German Brand Award recognizes the brand work. The iF and Red Dot awards discussed below recognize specific product designs. Danthree Studio supported the visual brand communication with CGI brand spaces and 3D product animations; the product design was developed with Artefakt.
3D Product Visualization by Danthree Studio
iF Design Award 2024: six awards for FOR, including Gold for Odivis accessories
The iF Design Award, presented by the Industrie Forum Design, has been awarded annually since 1954. The award recognizes product design that truly stands out: in 2023 alone, some 11,000 product and project innovations from a total of 56 countries were submitted for this long-standing award.
Within the FOR Odivis range, ceramics and furniture and faucets received awards, while the accessories received Gold. Further iF Design Awards 2024 went to FOR Leano faucets, FOR Leano ceramics, and FOR Bathment accessories. The overview of the six award-winning collections identifies each one. The Odivis accessories use magnetic attachments so that individual elements can be positioned flexibly on the consoles.
3D Visualization by Danthree Studio
Red Dot Design Award 2024 for FOR Leano and FOR Odivis
The Red Dot Design Award recognizes product design, brand and communication design, and design concepts. In 2024, the FOR Leano and FOR Odivis faucet collections received product design awards. Odivis received the Red Dot: Best of the Best. The awards have already been presented; FOR reported on them on June 28, 2024.
All submissions are evaluated by a jury of experts, which is composed of leading international figures in the industry. Products and concepts that win the award are subsequently showcased in exhibitions, yearbooks, and online. The Red Dot serves as a quality label highlighting exceptional products and may be used in product communications.
Against this backdrop, we at Danthree Studio are, of course, particularly proud to have had the opportunity to create product visualizations, 3D images, and a 3D animation for the two collections, FOR Odivis and Leano.
The bathroom and plumbing sector is a delicate one: How do you convey sensory experiences, well-being, and privacy in a luxurious setting when the target audience has only their eyes to explore it? CGI can make surfaces and textures visible and use lighting and color to convey a sense of warmth or coolness.
In the variously designed rooms, some of which feature identical products and others similar ones, it becomes clear how the different individual pieces (furniture, plumbing fixtures, hardware, and accessories) can be freely combined with one another.
Our 3D animation guides the viewer through the rooms. Camera movement, lighting, and material rendering show how polished chrome, matte surfaces, and organic ceramic forms work together. This creates a visual impression of the materials and atmosphere. The FOR brand spaces project overview shows our CGI work in context.
The virtual design of the brand spaces connects the products with the atmosphere of the room. Furniture, faucets, and ceramics are shown in a setting that puts people and their well-being at the center. This aligns with the brand’s tagline: FOR, a bathroom that feels right to me.
Following this success, we were very excited to collaborate with the bath brand again in 2025. Feel free to check out our new interactive brand spaces for FOR.
