Table of contents for 3D Content: The future of product photography?:
- What is 3D Content for products, interiors, and exterior scenes?
- What 3D formats are there for visual product marketing?
- Advantages of 3D Content for visual marketing
- How can I have 3D Content created for my company?
- Danthree Studio: Your CGI agency for high-quality 3D content
- FAQ
What is 3D Content for products, interiors, and exterior scenes?
Since the invention of photography, the technology has continued to develop. New cameras are constantly being created, and every year even better lenses and camera features come onto the market.
Photorealistic 3D content visualization of a stylish vase decoration.
At the same time, a completely new trend has developed in recent years: creating product photography using 3D.
But what exactly is 3D content, and what are its advantages? Simply put, 3D content is a three-dimensional representation of objects or scenes, usually created on computers using a 3D program.
The big advantage of this technique is that you can create realistic representations of products, interiors, and exterior scenes without physical prototypes.
Plus, you can easily modify digital 3D representations and create photorealistic images of different versions of a product in no time. When a new version of the product comes onto the market, you can simply adjust the 3D representation and don't have to do a new photo shoot.
3D Content Interior - Danthree Studio
What 3D formats are there for visual product marketing?
If you want to market your products, interiors or buildings in 3D, you have several exchange formats to choose from. The industry standard for web and AR-capable assets is the glTF format because it combines geometry, PBR materials and animations in one compact file (GLB).
1. 3D Visualizations
3D visualizations are the umbrella term for various 3D content. A 3D visualization for product marketing is basically just a digital representation of a product that has been created using CGI (Computer Generated Imagery). This includes both static images and moving animations.
Through the realistic representation of products, interiors and exterior scenes, companies can offer their customers an even more immersive experience and emotionally charge the visual marketing.
As with real photography, you can also add specific backgrounds to your products in 3D visualizations, consider the color psychology in marketing, and create scenes that integrate your brand message and trigger feelings in the viewer.
On top of that, CGI visualizations can look extremely realistic, so your customers get a true-to-life impression of the product.
3D visualization is also a great help for more complex products, such as sofas with their folds and variety of details. With CGI, you can visualize both textures and materials and even realistically represent furniture, such as upholstered furniture, in 3D.
3D visualization of a modern living room with a large window front and elegant, photorealistic furnishings.
2. 3D Videos and Moving Animations
Looking at the current figures, it's no wonder: According to a study by the industry association Bitkom, Germans are online more than ever, and hardly a day goes by without consuming online videos.
There are also interesting applications for product marketing in 3D. 3D videos and animations allow products to be presented more clearly and convincingly than with conventional images.
Whether in brick-and-mortar stores or online shops, customers want to know what they are buying - and as accurately as possible. The high-quality animations and videos help both the retailer and the buyer.
As an example, check out this 3D video of a table lamp that we at Danthree Studio created with CGI.
3. Interactive 3D Applications (Augmented Reality)
Have you ever heard of Augmented Reality? With this technology, you can blend virtual objects into real environments.
Augmented Reality (AR) in product marketing is already being used in many areas and this will certainly only intensify in the coming years - especially in e-commerce.
Customers can use AR apps or QR codes to check how products will look in their real environment before they buy them. For example, they can view a sofa in their living room and see if it really matches their decor. Or they can try on a dress without having to leave the house.
AR will also be a great help for manufacturers and retailers in 3D e-commerce. AR allows them to present their products even better and thus convince customers even more of their offers.
Augmented Reality is the future for e-commerce, and for product marketing too! AR allows us to make our photos even more realistic and attractive. For example, we can showcase products without having to have them physically on site. Or we can carry out virtual sampling to find the perfect shot.
The possibilities with AR are virtually endless, and we're only at the beginning of this new technology. In the coming years, we'll see much more of AR – and it will increasingly find its way into product marketing too.
4. 3D Configurators
Last but not least, you can also achieve the "wow" effect with 3D product configurators. These configurators allow customers to interact with the product virtually.
However, creating a configurator is not exactly easy. This includes entering the correct product data, the realistic representation of a digital twin (what is a digital twin?) and the realistic processing of materials. For this, we pre-bake light, AO and normal information – Texture Baking (Map Baking) – so that your 3D configurator loads quickly and remains visually consistent.
In addition, the configurators should work smoothly. Otherwise, the configurators could even have a negative impact on 3D marketing, as customers could be frustrated by the errors and leave the online shop.
It's best to leave the creation of 3D models and configurators to an expert. Configurators can also be combined with Shop the Look visualisations, where several products can be viewed in combination at once.
Advantages of 3D Content for Visual Marketing
The advantages of 3D content are diverse:
1. Realistic appearance: 3D content can be created very realistically and depict your products true to life. This allows you to market your products and show your potential customers what the product looks like in reality.
2. Cost savings: The costs for creating 3D content are also usually significantly lower than the costs for professional photo shoots of your products. The advantage of 3D designs is that they can be easily adapted, so you can create images of several versions of your product in a very short time without having to carry out (and pay for) a new photo shoot for each product.
3. Higher sales figures: Want to improve your conversion rate? No problem! 3D designs can offer real added value for online shops or companies, especially with Augmented Reality content and 3D configurators.
You can also find out more about this topic in our article on the latest trends in CGI marketing.
Danthree Studio - 3D Content Agency
How can I have 3D content created for my brand?
Would you like to have 3D content created for your marketing? Then you have the option of either commissioning an internal 3D artist or a CGI studio.
If you want to create 3D content on a regular basis, it may be worth hiring a 3D artist in your company.
However, for most companies it is more efficient to commission a CGI studio. This has the advantage that you only pay for the projects you commission and do not have to pay employees when there is no CGI work to be done.
High-quality 3D visualization of a modern interior with traditional rugs and decorative cacti.
Finding the best 3D agency for visual product marketing
When you are looking for a 3D agency, it is important to find out about the industries in which they operate. You should also make sure that the 3D agency understands your product and can skillfully showcase it.
This is the only way to achieve added value for your company and your product. If the product is not emotionalised and you do not address the right target group, the 3D marketing is not visually successful.
Danthree Studio: Your CGI agency for high-quality 3D content
We at Danthree Studio are a CGI - 3D agency for the furniture, home & living industry. We produce high-quality visual marketing with 3D for premium manufacturers.
Photorealistic 3D visualization of a modern kitchen with light wood elements and minimalist furnishings.
This includes static product images with matching 3D environments, SILO 3D product images, clipping renderings, moving animations and videos, as well as Augmented Reality services. We visualize everything related to furniture, home decor, and furnishings. Feel free to check out our furniture renderings or our Home & Living 3D designs, such as our 3D images of household appliances.
Or contact us directly for a free initial consultation!
