3D content: the future of product photography? (Marketing)

3D content: the future of product photography? (Marketing)3D content: the future of product photography? (Marketing)

What is 3D content for products or interiors / outdoor scenes?

Product photography is undergoing an exciting transformation. While camera technology is constantly evolving, the post-processing of digital images is also an increasingly complex process. So it's all the more surprising that a whole new trend has recently emerged: creating product photography using 3D. But what is 3D content anyway and what are its advantages? Quite simply, 3D content is a three-dimensional representation of objects or scenes, usually created with the help of a 3D program on the computer. The great advantage of this technique is that it can be used for products as well as for interiors and outdoor scenes - creating a realistic experience that draws the viewer deep into the scene.

3D content formats for visual product marketing

There are different types of 3D content that can be used for visual product marketing. These include 3D photos, 3D videos, and even interactive 3D applications. Each of these technologies has its own advantages and disadvantages that need to be considered before choosing a particular solution.


3D visualizations:

As 3D technology becomes more prevalent, so do the opportunities for using 3D visuals for product marketing in advertising. Through the realistic representation of products, interiors & outdoor scenes, companies can offer their customers an even more immersive experience and emotionally charge visual marketing.

Even though the first 3D commercials were already broadcast at the end of the 1990s, the technology has been significantly developed in recent years. In the meantime, there are already some companies that have specialized in the creation of 3D advertising materials.

A great advantage of 3D visualization is that it allows products, interiors & outdoor scenes to be represented as they look in reality. This allows customers to acquire a much more realistic picture of what they are about to buy.

Also for more complex products, like sofas with its folds and variety of details, 3D visualization offers a great help for product visualization with 3D. By showing the individual components and their interrelationships, you can give the customer a better impression of the overall product and thus showcase it in different colors and variants.

The use of 3D visualizations is therefore particularly useful when companies want to offer their customers a realistic and comprehensive picture of their products, show them in all their diversity.

3D videos / animations

If you look at the current figures, it's no wonder: Now that Germans are online more than ever, according to a study by industry association Bitkom, hardly a day goes by without each of us watching online videos. Together with photos and texts, videos form an essential part of our daily communication - be it when searching for new information or in social networks. Because videos get more attention than pictures.

There are also interesting application possibilities for product marketing with 3D. This is because 3D videos / animations allow products to be presented more vividly and convincingly than with conventional images. Whether in stationary trade or online store: customers want to know what they are buying - and as accurately as possible. This is where high-quality 3D videos / animations help both the retailer and the buyer.

Interactive 3D applications (augmented reality)

Augmented reality (AR) is a computer-based technology that allows virtual objects to be embedded in the real world. AR augments our perception of the real world with computer-generated information and allows us to interact with virtual objects.

Augmented reality (AR) in product marketing is already used in many areas, for example in the automotive industry, in the planning of construction projects or in medicine. In the next few years, however, AR will play a decisive role, especially in e-commerce.

AR will enable customers to test products in their environment before they buy them. For example, they can look at a sofa in their living room and see if it really matches their decor. Or they can try on a dress without having to leave the house.

AR will also be a great help for manufacturers and retailers in e-commerce. AR will enable them to present their products even better and thus convince customers of their offerings even more effectively.

So for e-commerce, augmented reality is the future. And also for product marketing. Because AR enables us to make our photos even more realistic and attractive. For example, we can showcase products without having to physically have them on site. Or we can conduct virtual rehearsals to find the perfect shot.

The possibilities with AR are almost endless and we are only at the beginning of this new technology. In the next few years, we will see much more of AR - and it will also find its way more and more into product marketing.

3D - Configurator

3D configurators are a wonderful way to build customer loyalty and offer them real added value. The ability to see and try out the products in all their details creates a real "wow" effect for customers.

However, implementing a 3D configurator is not a simple task. There are many different factors that need to be taken into account in order for the configurator to run smoothly and truly delight the customer.

First of all, it must be ensured that all relevant product data is entered into the 3D configurator. This includes, among other things, the colors, materials, different sizes and designs of the individual components. Without this data, it is not possible for the customer to really realistically represent the product.

Furthermore, it is essential that the digital twin (what is a digital twin?) is photorealistically represented in the 3D configurator. The same also applies to the materials, which must be photorealistically digitized (surfaces / materials) for the 3D model in the 3D configurator. Furthermore, it must be ensured that the 3D configurator really represents all the possibilities of the product. Many configurators are unfortunately very limited in their functions and do not offer the customer the possibility to really customize the product. This often leads to frustration among customers and can even cause them to leave the company or the online store altogether.

To ensure that the configurator offers as many functions as possible, the 3D agency should work closely with the company's marketing and sales departments to achieve the best effect. This is the only way to ensure that all relevant functions are mapped in the configurator.

Another important point is the performance of the configurator. Particularly with large and more complex products, it can take a very long time for the configurator to perform all the necessary calculations and display the result. It is therefore often not possible for the customer to see in real time what change is being made to the product. This often leads to frustration on the part of the customer and can ultimately discourage them from using the 3D configurator at all.

To solve this problem, developers should optimize the 3D configurator so that as many calculations as possible are already processed in the background. This way, the customer can see his changes to the product in real time and does not have to wait long for the result.

Overall, implementing a 3D configurator is not an easy task. However, there are some tips and tricks that can be used to increase the chances of success. Above all, it is important to work closely with all relevant departments and ensure that the configurator maps as many functions as possible.

What are the advantages of 3D content?

The advantages of a 3D content are manifold. For one, it can provide a realistic representation of a product. Also, the cost of creating a 3D content is usually much lower than the cost of a professional photographer. In addition, the customer can interact with the product and thus builds a stronger bond with the company. 3D content is also useful when it comes to conversion rates. Especially when it comes to augmented reality or a 3D configurator, 3D content can offer real added value for online stores or companies.

Finding the right 3D agency for its visual product marketing

When you're looking for a 3D agency, it's important to educate yourself about the industries they work in. Are you an automotive manufacturer or a furniture and interior design brand? Then you need to make sure that the 3D agency understands your product and can showcase it skillfully. That's the only way you'll add value to your company and your product. If the product is not emotionalized and you do not address the right target group, the marketing will not be successful visually.

If you have any further questions about 3D Content: The Future of Product Photography? or need 3D visualizations, please feel free to contact us and arrange an initial meeting:

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Welcome to Danthree Studio. We look forward to your inquiry. Let's take your visual marketing to the next level together. See you soon.

Danthree Studio
Seeweg 13
89160 Dornstadt

Tel.: +49 7161 62728 50
Mail: info@danthree.com

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