Table of Contents for "3D Content: The Future of Product Photography?":
- What is 3D content for products, interiors, and outdoor scenes?
- What 3D formats are available for visual product marketing?
- Benefits of 3D Content for Visual Marketing
- How can I have 3D content created for my company?
- Danthree Studio: Your CGI studio for high-quality 3D content
- FAQ
What is 3D content for products, interiors, and outdoor scenes?
Since the invention of photography, the technology has continued to evolve. New cameras are churned out one after another, and every year even better lenses and camera features hit the market.
Photorealistic 3D visualization of a stylish vase arrangement
At the same time, a completely new trend has emerged in recent years: creating product photography using 3D technology.
But what exactly is 3D content, and what are its advantages? It's quite simple: 3D content is a three-dimensional representation of objects or scenes, usually created on computers using 3D software.
The major advantage of this technology is that it allows you to create realistic renderings of products, interiors, and outdoor scenes without the need for physical prototypes.
In addition, you can easily modify digital 3D renderings and create photorealistic images of different versions of a product in no time. When a new version of the product is launched, you can simply adjust the 3D rendering—there’s no need to conduct a new photo shoot. Our SKU 3D Content Planner helps you keep track of the product variants and visualizations you need.
3D Interior Content - Danthree Studio
What 3D formats are available for visual product marketing?
If you want to market your products, interior designs, or buildings in 3D, you have several export formats to choose from. The industry standard for web- and AR-compatible assets is the glTF format, because it combines geometry, PBR materials, and animations into a single compact file (GLB).
1. 3D Visualizations
3D visualizations is an umbrella term for various types of 3D content. A 3D visualization for product marketing is essentially just a digital representation of a product created using CGI (computer-generated imagery). This includes both static images and moving animations.
By realistically depicting products, interiors, and outdoor scenes, companies can offer their customers an even more immersive experience and add an emotional element to their visual marketing.
Just as with real photography, you can also place your products against specific backgrounds in 3D visualizations, take color psychology into account in your marketing, and create scenes that incorporate your brand message and evoke emotions in the viewer.
In addition, CGI renderings can look extremely realistic, giving your customers a lifelike impression of the product.
3D visualization is also a great help when it comes to more complex products, such as sofas with their folds and intricate details. With CGI, you can visualize both textures and materials and even realistically render furniture, such as upholstered pieces, in 3D.
3D rendering of a modern living room with a large window wall and elegant, photorealistic furnishings.
2. 3D videos and animated graphics
Looking at the latest figures, it's no wonder: According to a study by the industry association Bitkom, Germans are spending more time online than ever before, and hardly a day goes by without people watching online videos.
There are also interesting applications for 3D product marketing. This is because 3D videos and animations allow products to be presented more vividly and persuasively than with traditional images.
Whether in brick-and-mortar stores or online shops, customers want to know exactly what they’re buying—as precisely as possible. High-quality animations and videos help both retailers and shoppers in this regard.
Take a look, for example, at this 3D video of a table lamp that we created using CGI at Danthree Studio.
3. Interactive 3D Applications (Augmented Reality)
Have you ever heard of augmented reality? This technology lets you overlay virtual objects onto real-world environments.
Augmented Reality (AR) is already being used in many areas of product marketing, and this trend will certainly only grow in the coming years—especially in e-commerce.
There, customers can use AR apps or QR codes to see what products will look like in their real-world environment before they buy them. For example, they can visualize a sofa in their living room and see if it really fits with their decor. Or they can try on a dress without having to leave the house.
AR in 3D e-commerce will also be a great help to manufacturers and retailers. AR allows them to showcase their products even more effectively and thus better convince customers of the value of their offerings.
So augmented reality is the future of e-commerce—and of product marketing, too. That’s because AR allows us to make our photos even more realistic and appealing. For example, we can showcase products without having to have them physically on site. Or we can conduct virtual test shots to find the perfect shot.
The possibilities with AR are virtually endless, and we're only at the beginning of this new technology. In the coming years, we'll see much more of AR—and it will also become increasingly prevalent in product marketing.
4. 3D Configurators
Last but not least, you can also create that "wow" effect with 3D product configurators. These configurators allow customers to interact with the product virtually.
However, creating a configurator is not exactly easy. This includes entering the correct product data, the realistic representation of a Digital Twin (what is a Digital Twin?) and the realistic processing of materials. For this, we pre-bake light, AO and normal information – Texture Baking (Map Baking) – so that your 3D configurator loads quickly and remains visually consistent.
In addition, the configurators should work smoothly. Otherwise, they could actually have a negative impact on 3D marketing, as customers might become frustrated by the errors and leave the online store.
It's best to leave the creation of 3D models and configurators to an expert. Configurators can also be combined with Shop the Look visualizations, where several products can be viewed in combination at once.
Benefits of 3D Content for Visual Marketing
The benefits of 3D content are numerous:
1. Realistic appearance: 3Dcontent can be created to look very realistic and accurately depict your products. This allows you to market your products and show potential customers what the product actually looks like.
2. Cost savings:The cost of creating 3D content is alsogenerally much lower than the cost of professional photo shoots of your products. The advantage of 3D designs is that they can be easily customized, allowing you to create images of multiple versions of your product in no time at all, without having to conduct (and pay for) a new photo shoot for each product.
3. Higher Sales: Want to improve your conversion rate? No problem! Especially when combined with augmented reality content and 3D configurators, 3D designs can offer real added value for online stores and businesses.
By the way, you can also learn more about this topic in our article on the latest trends in CGI marketing.
Danthree Studio - 3D Content Agency
How can I have 3D content created for my brand?
Would you like to have 3D content created for your marketing? If so, you have the option of hiring either an in-house 3D artist or a CGI studio.
If you want to create 3D content on a regular basis, it might be worth hiring a 3D artist for your company.
For most companies, however, it’s more efficient to hire a CGI studio. The advantage of this is that you only pay for the projects you commission and don’t have to pay employees when there’s no CGI work to be done.
High-quality 3D rendering of a modern interior featuring traditional rugs and decorative cacti
Finding the best 3D visualization studio for visual product marketing
When looking for a 3D visualization studio, it is important to find out about the industries in which they operate. You should also make sure that the 3D visualization studio understands your product and can skillfully showcase it.
This is the only way to create added value for your company and your product. If the product doesn't evoke an emotional response and you don't reach the right target audience, 3D marketing won't be visually successful.
Danthree Studio: Your CGI studio for high-quality 3D content
We at Danthree Studio are a CGI - 3D visualization studio for the furniture, home & living industry. We produce high-quality visual marketing with 3D for premium manufacturers.
Photorealistic 3D rendering of a modern kitchen with light-colored wood elements and minimalist furnishings
This includes static product visuals with matching 3D environments, SILO 3D product visuals, clipping renderings, moving animations and videos, as well as Augmented Reality services. We visualize everything related to furniture, home decor, and furnishings. Feel free to check out our furniture renderings or our Home & Living 3D designs, such as our 3D images of household appliances.
Or contact us directly for a free initial consultation!
