Getting to know the products, projects, and personalities that shape the furniture industry - that's what the MD Magazine is all about.
In an exciting conversation with the md editorial team, the founder of Danthree Studio, Daniel Schuster, was asked numerous questions about CGI (3D), Augmented Reality, and future plans. This resulted in a portrait of Danthree Studio, which comprehensively represents the work and passion.
Click here for the complete interview with video.
What's in CGI - photorealistic 3D visualizations for the furniture industry
There is undoubtedly a lot of dedication and work in the photorealistic 3D visualizations for the furniture, home & living industry from Danthree Studio.
However, depending on the project, there may be more or less detailed work involved. The effort behind a fully rendered 3D model (or digital twin) is less for simple and smooth pieces of furniture such as a sideboard than for a piece of furniture made of fabric. For a leather sofa, for example, details such as the seams, surface textures, and folds must be shown down to the smallest detail.
In the end, an image is created that even a CGI professional cannot clearly identify as a photorealistic rendering.
Danthree Studio has an enormously high quality standard and sees more in the 3D models than just a technical gimmick.
Photorealistic 3D visualizations are intended to enrich the furniture & furnishing industry with innovative, newly generated content, thus providing cost and time savings for manufacturers.
The elimination of expensive photographers, shoots, furniture assembly, and the associated inflexibility are just a few of the advantages to mention in this context.
The team behind Danthree Studio
The working collective is made up of interior designers, master carpenters and professional 3D digital artists who bring the 3D visualizations to life on the computer.
In cooperation with other freelancers and, of course, the customers, Danthree guarantees flawless visual content that powerfully enhances the marketing for furniture, home & living manufacturers.
The CGI - 3D content is not only about the images of the furniture itself, but also about the associated environment (milieus - interiors).
The use of light and shadow and a specific style, agreed upon in cooperation with the individual customer, are important for the overall picture. No people are depicted here, but memorable scenes are created in which the size relations of the pieces of furniture are also presented photorealistically.
A look into the future of CGI & furniture
In the long term, Danthree Studio strives for nothing less than the perfection of CGI Visualizations paired with aesthetic style. Even if the need for haptics is not entirely to be demonized, photorealistic visualizations should conquer the furniture industry.
The topic of Augmented Reality also offers real opportunities. A 3D model is the basis for augmented reality and can already facilitate purchasing decisions and lead to significantly more conversions.
Danthree has recognized this potential and will continue to work on bringing modern visual content creation to the attention of furniture manufacturers. Companies like Interlübke, RUF | Betten, and Wittmann are already working with Danthree.
If you have any further questions about "CGI for the furniture industry" or need high-quality 3D visualizations for your visual marketing, please do not hesitate to contact us and arrange an initial consultation with us:
To the free initial consultation
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