Discovering the products, projects, and people shaping the furniture industry is what md magazine is all about.
In an interview published on December 1, 2021, Daniel Schuster, founder of Danthree Studio, talks with the md editorial team about CGI (3D), augmented reality, and his plans at the time. The profile offers insight into the studio’s work and approach to design.
Read the full interview and watch the video in md magazine.
What CGI Is All About - Photorealistic 3D Visualizations for the Furniture Industry
There is undoubtedly a great deal of dedication and hard work behind Danthree Studio’s photorealistic 3D visualizations for the furniture, home, and living industry.
The level of detail depends on the furniture and how closely it will be shown. A simple sideboard is usually easier to model than a sofa with seams, folds, and detailed fabric or leather surfaces. The 3D model defines the geometry; materials, lighting, and the camera then shape the rendering. A model alone is not automatically a digital twin, which also represents data and a connection to the real product or its state.
In the interview, Daniel describes the aim of creating renderings that look like photographs. Shape, materials, lighting, and perspective need to work together. Close-up views in particular reveal whether seams, surfaces, and transitions have been modeled convincingly.
Danthree Studio sets high standards for quality and treats 3D models as more than a technical novelty.
For furniture manufacturers, reuse is a practical advantage: a carefully built model can provide the foundation for additional views, material variations, and room scenes. Time and cost savings depend on factors such as the available product data, the number of variants, and review rounds.
Creating new digital views does not require transporting the furniture and rebuilding a physical set each time. Product photography and CGI can also complement each other, for example by using material photographs as references for digital surfaces.
The Team Behind Danthree Studio
The team consists of interior designers, master carpenters, and professional 3D digital artists who bring the 3D renderings to life on the computer.
Interior design, hands-on knowledge of materials, and 3D artistry complement one another. Product presentation and visual style are developed with the client so that the images fit the furniture, the brand, and their intended use.
However, the CGI 3D content consists not only of images of the furniture itself, but also of the surrounding environment (interiors).
Lighting, shadows, and the style agreed with the client shape the overall image. The room scenes shown in the interview focus on furniture and its surroundings. Proportions, camera perspective, and furnishings help communicate scale in the image.
A Look into the Future of CGI and Furniture
The ambition expressed by Danthree Studio in the interview combines technical detail with a distinctive visual style. CGI visualizations can clearly communicate shape, color, and the atmosphere of a room. To judge how fabric feels or how a cushion responds, you still need the actual material or furniture.
Augmented reality adds another way to view a product: on a supported device, a prepared 3D model can be overlaid on the camera view of your room. This helps you assess how the furniture looks in its surroundings. Correct model dimensions and placement are essential for a reliable sense of scale.
Our published work for interlübke, RUF | Betten, and Wittmann shows how CGI is used in furniture projects. These projects complement the interview with examples of product imagery and room settings.
If you have any further questions about "CGI for the furniture industry" or need high-quality 3D visualizations for your visual marketing, please feel free to contact us to schedule an initial consultation:
Schedule a Free Initial Consultation
%20%C3%BCber%20CGI%20in%20der%20M%C3%B6belbranche-Danthree.webp)
