Table of Contents of How can the furniture and home furnishings industry benefit from CGI (3D)?.:
Introduction to CGI technology
In recent years, Computer Generated Imagery (CGI) technology has developed rapidly and is now influencing numerous industries, including furniture and home furnishings. CGI offers a variety of ways to improve product presentation and the sales process, and can add great value to both furniture manufacturers and retailers.
Danthree Studio - CGI agency for furniture, home & living companies
Advantages of CGI technology for the furniture and interior design industry
Realistic product visualization
Thanks to advanced 3D modeling and rendering techniques, CGI enables the creation of highly realistic product images that are often almost indistinguishable from real photos. This makes it easier for customers to get a clear picture of the furniture and furnishings on offer and thus promotes the purchase decision. However, it is important to also integrate the CI and branding into the CGI renderings in 3D product visualization in order to get the most out of the renderings. Thus, virtual brand spaces are to be created with CGI.
From 3D model to 3D product visualization
Cost-efficient product presentation
Creating physical showrooms and conducting photo shoots for new products can be time-consuming and costly. With CGI, on the other hand, companies can create virtual showrooms and product catalogs that require fewer resources and investment. This results in more efficient and cost-effective product presentation.
Personalization and customization
CGI allows products to be represented in different colors, materials and finishes without the need for physical samples or prototypes. Customers can thus customize furniture and fixtures according to their individual preferences and get a realistic visualization of the final product.
Interactive spatial experiences
With the help of CGI and virtual reality (VR) technology, customers can take virtual tours of furnished rooms and apartments. This allows them to experience different furnishing styles and room concepts up close and choose the right furniture for their home.
Effective marketing and sales promotion
Realistic 3D visualizations can be used to create engaging marketing materials such as catalogs, brochures, and social media content. They increase the attractiveness of products and can thus boost sales.
Application examples for CGI in the furniture and interior design industry
Virtual showrooms allow customers to browse through a wide selection of furniture and home furnishings online without having to be physically present in a store. This opens up the opportunity for companies to reach a wider audience and improve the customer experience.
Augmented Reality (AR) Apps
AR apps, such as IKEA Place, use CGI to allow customers to virtually place furniture and furnishings in their own homes. This allows them to try out the size, color and style of products in the context of their own living spaces before making a purchase decision.
Augmented Reality (AR) from Danthree Studio
3D configurators enable customers to design individual furniture and furnishings according to their personal wishes and needs. With the help of CGI, the customer can see in real time how the selected product will look in different colors, materials and sizes.
Through 3D product animations, companies can highlight the functionality and special features of their furniture and fixtures. CGI animations show how products can be assembled, operated or redesigned, providing valuable information for customers. To create a good and high quality 3D product animation, it is important to include the function, branding as well as emotions in the creation of a product animation.
Digital catalogs and brochures
Digital catalogs and brochures created with realistic CGI images provide customers with engaging and informative product displays. They can be made available online or offline and are an effective tool to capture customer interest and drive sales.
Conclusion of CGI for furniture, home & living brands
The opportunities for CGI in the furniture and home furnishings industry are many and offer great benefits for both manufacturers and retailers. By using CGI, companies can create realistic and engaging product presentations, improve the customer experience and ultimately increase sales. The technology also enables resources and costs to be saved and offers innovative solutions for the future of the furniture and home furnishings industry.
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