Table of Contents of How can the furniture and home furnishings industry benefit from CGI (3D)?.:
- What is a CGI furniture visualization?
- Have CGI furniture visualization created
- Advantages of CGI technology for the furniture and interior design industry
- Application examples for CGI in the furniture and interior design industry
- Conclusion from CGI for furniture, home & living brands
- FAQ
What is a CGI furniture visualization?
CGI furniture visualizations are representations of furniture that have been generated with a computer.
With the help of certain CGI furniture software, three-dimensional models of furniture are created, which are then extensively detailed to produce a realistic representation of the piece of furniture.
This 3D visualization is usually carried out by graphic designers and can be used for both product development and marketing.
Danthree Studio - CGI agency for furniture, home & living companies
Have CGI furniture visualization created
Would you like to create a CGI visualization of furniture and interiors? Then you need both the right furniture CGI software and the appropriate specialist knowledge. Acquiring this specialist knowledge naturally takes a lot of time.
But that's no reason to hang your head in shame: Our CGI agency Danthree Studio can easily take over the visualization of your furniture for you!
Our graphic designers create high-quality CGI renderings of furniture as well as appealing visualizations of interiors such as kitchens, bathrooms, bedrooms or living rooms!
What advantages does CGI offer the furniture and furnishing industry?
1. realistic product visualization
With the help of CGI, you can create photorealistic product visualizations that faithfully represent your furniture and interiors. This allows you to create virtual brand spaces and give your customers a clear picture of what they can expect from the furniture.
However, it is important to integrate the CI and branding into the CGI renderings in 3D product visualization in order to get the most out of the renderings.
From 3D model to 3D product visualization
3D Visualization - Danthree StudioCGI Visualization - Bathroom - Danthree Studio
2. cost-efficient product presentation
Creating physical showrooms and conducting photo shoots for new products can be time-consuming and costly. With CGI, however, companies can create virtual showrooms and product catalogs that require fewer resources and investments. These digital photo shoots result in a more efficient and cost-effective product presentation.
3. personalization and customization
Furthermore, you can also display CGI furniture visualizations in different colors and materials without the product actually having to exist in this variant. This is an advantage, for example, if you only make products on request or if you want to offer a shop-the-look function that customers can use to put together furniture and interiors.
4. interactive spatial experiences
You can also integrate interactive room experiences using virtual reality (VR) technologies. This allows customers to take virtual tours of furnished rooms and/or apartments. This gives the customer a better impression and allows them to choose the right furniture in a more targeted way.
5. effective marketing and sales promotion
Furthermore, the furniture and interior design industry can also improve visual marketing communication with the help of CGI. From CGI in fashion to the creation of virtual brand spaces to product visualization with target group analysis; CGI can successfully support you in the area of marketing and ensure that your furniture and furnishing brand stands out from other companies in your industry!
CGI living room furnishings - Danthree Studio3D bathroom visualization - Danthree Studio
How can CGI be used in the furniture and furnishing industry?
Virtual showrooms
Imagine going into a store and looking at different products. This is exactly how a virtual showroom works. The only difference is that you don't go to a physical store, but can look at different products in a virtual space.
Augmented Reality (AR) Apps
You may already be familiar with AR apps from IKEA. With these apps, you can simply scan the environment in which you want to place a piece of furniture (e.g. a corner in the living room). The app then superimposes the piece of furniture into this environment.
You can find out more about this topic in our article on how augmented reality works!
Augmented reality visualization from Danthree Studio
3D configurators
If you only produce furniture on request, you can also use 3D configurators. This allows customers to customize the products and view them in different colors, sizes or patterns, for example. However, you only have to produce the variant that the customer ultimately chooses.
Product animations
With 3D product animations, you can highlight all the features of your items and illustrate how furniture is assembled or operated.
You can also use product videos to arouse emotions and persuade potential customers to buy.
Digital catalogs and brochures
Digital catalogs and brochures created with realistic CGI images offer customers an appealing and informative product presentation.
Conclusion: Are CGI visualizations worthwhile for furniture, home & living brands?
Yes, CGI visualizations can work wonders, especially in the Home & Living sector! The realistic representations have a positive effect on the customer experience and therefore also boost sales.
Furniture renderings in 3D that integrate functions such as augmented reality to show furniture in a real environment are particularly effective.
But it is also worth creating CGI furniture in product development. In this way, errors in the design can be detected and rectified in good time.
Would you like to have a CGI visualization created for your furniture or interior design? Then you are welcome to contact us for a non-binding initial consultation!