Table of contents for Tips for virtual showrooms in 3D
- What is a virtual showroom?
- What are virtual showrooms used for?
- Advantages and disadvantages of digital showrooms
- Have virtual showrooms created: Our CGI agency Danthree Studio
- How to create virtual showrooms in 3D
- In which industries are virtual brand spaces used?
- Virtual showroom examples
- Conclusion: How can virtual showrooms help your brand?
- FAQ
In the digital age, more and more companies are turning to virtual showrooms. But what exactly is it, and how can you create digital brand spaces for your business? Our CGI experts at Danthree Studio have years of experience in this field and have written this detailed guide.
Danthree Studio planning a CGI-optimized virtual showroom for interactive product presentations
What is a virtual showroom?
A virtual showroom is a three-dimensional, digital representation of a room. In this room, you can present products or services or even digitally recreate trade fair stands, stores, and conference rooms.
This virtual space can help companies to strengthen their brand awareness with CGI and build an emotional bond with the target group through gripping visual storytelling. Customers can thus familiarize themselves with a brand's products and services on a virtual level.
Digital showroom by Danthree Studio
What are virtual showrooms used for?
Virtual brand spaces can take various forms. For example, they can be created for these purposes:
- Virtual showrooms for product presentation: Brands can create virtual rooms to better present their products and services online. VR technologies are often used for this purpose.
- Virtual events and trade fairs: Companies can create virtual meeting rooms to host digital events where participants can easily join online.
- Virtual consulting: Individual consultations can also be carried out in virtual rooms.
The Metaverse is one example of a virtual space. Learn here how to best present your brand in the Metaverse.
A modern washing machine, photorealistically rendered in a minimalist virtual showroom
Advantages and disadvantages of digital showrooms
Advantages Of Virtual Showrooms
By using CGI for visual brand communication, companies can enjoy numerous benefits. These include:
- Presentation of products and services: CGI visualizations in 3D are ideal for presenting your products and services online.
- Flexibility: Virtual rooms in 3D are also much more flexible than real facilities. You can easily make changes to redesign the room depending on the occasion.
- Interactivity: With virtual reality and augmented reality, customers can view products from different angles or even take a virtual tour through a room.
- Cost efficiency: Last but not least, virtual 3D rooms are often cheaper for brands than real showrooms. After all, no physical showrooms, furniture, and other physical resources are required.
Disadvantages Of Virtual Showrooms
In addition to the advantages, virtual showrooms also have some disadvantages:
- No physical user experience: If you present a brand in a virtual space, the user and shopping experience is somewhat limited. In a virtual space, you have to rely on the sense of sight, but you can't rely on smells, touches, or other physical details. For example, users looking at the room cannot try out how the materials of products feel to touch.
- Required specialist knowledge: To create a virtual room, you not only need a concept for the design and the right virtual showroom software but also relevant expertise in 3D and CGI technologies.
A modern leather sofa in a photorealistic virtual showroom
Get virtual showrooms from our CGI agency Danthree Studio
Would you like to have virtual 3D rooms created for your brand? We would be happy to take care of that for you!
Our CGI agency Danthree Studio works with experienced 3D artists, software experts and modelers who can create high-quality product visualizations for the home & living sector. We create virtual brand spaces that not only look appealing, but also represent your brand in the best possible way.
Still got questions? Feel free to contact us for a free initial consultation, or check out our 3D projects to get a better overview of our work! We've already created showrooms for FOR, Kvadrat, and many other Home & Living brands.
How to create virtual showrooms in 3D
The creation of brand spaces involves several processes, which we will briefly explain below:
- Conception and planning: The first step is to create the concept for the virtual brand space. During 3D planning, the space is designed and important key points for the visualization are defined, for example which brand message is to be conveyed and which target group is to be addressed.
- Design and modeling: The next step is to model the basic structure in 3D. For this step, the concept is visualized. To do this, the product is visualized in 3D and inserted into a suitable 3D environment.
- Integration of brand elements: In addition, suitable elements are added that pick up on the brand message and brand identity in the 3D visualization. The entire 3D space should convey a harmonious and coherent brand image.
- 3D Rendering and optimization: Finally, the entire virtual brand space is rendered to create a photorealistic 3D image or a realistic 3D animation. The visualization is then optimized once again so that all the details are just right.
In which industries are virtual brand spaces used?
Virtual brand spaces can be used in various industries:
- Home & living industry: Our CGI agency Danthree Studio specializes in the creation of virtual showrooms for furniture and home & living brands. This allows you to present your furniture and interiors in the best possible way.
- Real estate industry: The real estate industry can benefit from digital brand spaces as well. Virtual tours with 360-degree visualizations are particularly effective in impressing potential tenants or buyers of a property.
- Fashion: CGI in fashion can work wonders. These days, you can even attend virtual fashion shows.
- Automotive industry: Automobiles or other vehicles such as airplanes, motorbikes, and trucks can also be presented in virtual brand spaces or at virtual trade fairs.
- Healthcare: The same applies to the healthcare sector. New medical discoveries and drugs can also be presented at digital trade fairs.
A modern bathroom design, interactively visualized in a virtual 3D showroom
Virtual Showroom - Examples
These are a few examples of 3D visualizations that we have created for brands:
Our 3D project for interlübke - Danthree Studio
Virtual 3D brand space for interlübke - Danthree Studio
Virtual kitchen showroom for Bora - 3D visualization
A lounge area, digitally visualized in a 3D showroom
Conclusion: How can virtual showrooms help your brand?
Virtual brand spaces or virtual showrooms don't just show off your products, they also showcase your brand. So, when you're creating a digital showroom for visual marketing, make sure to pick a design that really reflects your brand's values.
In the home & living industry, for example, you can create a virtual brand space to show which pieces of furniture, interior designs, and decorative items go well together. But you can also showcase other products or services in a brand space to boost sales.
Would you like to have a 3D rendering of your rooms created? Then feel free to contact us for a free initial consultation!
A modern bathroom, photorealistically visualized in a 3D showroom
