Table of contents to 3D Product Photography: How to Create Product Images With CGI
- What is 3D product photography?
- Advantages of 3D product photography
- What can I use 3D product images for?
- How Does CGI Product Photography Work?
- Professional 3D Photography from Danthree Studio
- Digital Product Photography FAQs
Do you want to make your product marketing more appealing? Then, you should consider 3D product photography! Our experts at Danthree Studio have years of experience in creating professional 3D product images. Here, we'll explain how three-dimensional product photography can help you with your visual marketing!
What is 3D product photography?
Realistic-looking CGI images of products are created using digital 3D product photography. These images faithfully reflect an object or space. When creating 3D product images, a three-dimensional model is created using software, which is then edited with details.
A digital product presentation can look just like a real photo. Plus, 3D images of products can have interactive stuff added, like creating a 360-degree rendering or even a virtual tour with a 360-degree view.
3D Model for 3D Product Photography - Danthree Studio
Advantages of 3D product photography
Higher Conversion Rates
In visual marketing, 3D product images lead to higher conversation rates. Potential customers who are offered a realistic image and the opportunity to view an object from different angles build trust in the brand and are more likely to follow through with the sale.
Flexible Display
Another great advantage of CGI (computer generated imagery) is that you can quickly create different versions of your image, e.g. if you sell a product in different colors or sizes, you can quickly adjust the photo, and you don't need to do a new photo shoot for each individual product.
Interactive Display
CGI product images with interactive presentation are particularly effective. With the help of a 360 degree view, viewers can turn and rotate the product and view it from all sides.
Cost Efficiency
Product images created in digital photo studios can often be more cost-efficient in the long run than traditional photo shoots of your products. With traditional photo shoots, each version of a product has to be photographed again (e.g. if your product comes in different colors or variations). This is not the case with computer-generated visualizations! Once photorealistic 3D models have been created, they can be used and adapted again and again. This can save a lot of time and money. This Forbes article shows why 3D visualizations often make more sense from a business perspective than classic photography. You can find out how big the cost differences between CGI and classic photography actually are with our CGI vs. photography calculator.
Photorealistic 3D product photography of an electric toothbrush
What can I use 3D product images for?
3D product photography is used in various areas, for example:
E-Commerce - Product Images For Online Stores
3D product presentations are often used in e-commerce. The photorealistic representation of products can help online stores build customer confidence and close more sales. You can have a 3D product photography agency such as Danthree Studio create Amazon product images for you or integrate the images into your own website using a plugin such as WooCommerce or Shopify.
3D Photos In Marketing And Advertising
Furthermore, computer-generated product images and animations in 3D also have their place in advertising. With 3D animations, you can realistically present your products and stand out from the competition. Another advantage of creating 3D product images compared to classic photography is that you can easily change details such as color or texture without having to create a new photo for each variant. This Adobe article shows what is really important visually in professional product images – also exciting with regard to 3D aesthetics.
3D rendering of a wireless speaker for CGI product photography
3D Images For Product Development
Product images in 3D are not only used in the marketing sector. Also, product manufacturers use these animations to create visualizations of new products, e.g. to discuss products internally within the company. A product presentation in 3D also helps manufacturers to identify potential problems at an early stage, so that changes can be made before the product is sold.
How Does CGI Product Photography Work?
You're not sure how product photography with CGI actually works? We'll break down the individual steps of the process:
Product presentation of a faucet - With CGI, you can turn 3D models into realistic product images
3D Modeling
The first step is to create a 3D model . To do this, you can use various 3D software programs.
3D Rendering
Once you have a 3D model, 3D rendering comes into play. A 3D software is used for this process, which can transform a three-dimensional model into a photorealistic image. The result is a professional product image – with all the details. We enhance contact and corner shadows with Ambient Occlusion (AO) to make the shapes appear more plastic.
3D visualization of a robot vacuum cleaner in combination with a floor visualization
VR-Technology
You've probably heard of VR (virtual reality). But did you know that you can also use this technology for 3D product images to present virtual objects in interactive environments? In this case, users can interact with objects virtually and rotate or turn them.
Let Danthree Studio create 3D product images for you
As a 3D photo studio, we at Danthree Studio specialize in creating realistic 3D visualizations. We use the latest technologies and software to offer our customers impressive and interactive photos as well as 3D animations and videos of their products.
Our Digital 3D Product Photography Services
We at Danthree Studio offer a wide range of services in the field of digital 3D product photography. We focus on visualizations of Home & Living products. We can take care of both the visualization of furniture and interior design such as bathrooms or kitchens for you. Our area of responsibility includes:
- 3D modeling: You don't have a 3D model yet? No problem! Our graphic designers can create a detailed model for your 3D product photos.
- 3D rendering: Of course, we don't leave you in the lurch after modeling the model but also take care of the 3D rendering. In this step, we transform the model into a photorealistic representation of your products.
- VR presentations: We can either create a virtual scene or a transparent background for your three-dimensional image.
- AR technology: With the help of augmented reality (AR), we can also incorporate interactive elements into your digital product photography, e.g. we can create AR apps that allow customers to project the photo into a real environment.
- 360 degree product photography: If you want to present your products from different perspectives, 360 degree product photos can be created.
- Consulting: Our professional graphic designers at Danthree Studio will accompany you throughout the entire process. We advise you on techniques and strategies in 3D rendering and create 3D product visualizations that optimally represent your brand.
As an example, you can take a look at our mattress rendering for Serta Simmons, our staircase visualization for Viewrail or our furniture Pack Shots / Clipping for Gebrüder Thonet Vienna.
3D Product Video From Danthree Studio
Product videos can be created in 3D as well!
Our Product Photography Approach
When creating digital 3D photos of your products, we always make sure to focus on:
- Detailed Visualizations: Digital product photography should look as realistic as possible. We can achieve this with detailed visualizations that include suitable textures, the right colors, shades, and appropriate lighting. We specialize in visualizations of interior spaces such as living room, kitchen or commercial space renderings and furniture visualizations.
- Interactivity: We can also add interactive elements to your images. Our 360-degree product images allow users to inspect an object from all sides. Plus, we can also add interactive features that allow you to so that you can zoom in on different areas of the room or change the viewing angle.
- Customized solutions: Our experts at Danthree Studio have the necessary expertise and experience to visualize your products. But that's not it! We also want to make sure that our visualizations optimally represent your brand. That's why we will first have a conversation with you and ask you a few questions, before we create 3D product pictures or animations such as 360-degree photos for your visual marketing.
You're looking for a professional 3D product photography services? Our 3D photo studio Danthree Studio can help!
Shoot us a message and get in touch with one of our experts, or browse through the gallery of our 3D projects to see if you like the style of our graphic designers!
3D product photography of a modern refrigerator in a minimalist kitchen
