Table of contents to 3D Product Photography: How to Create Product Images With CGI
- What is 3D product photography?
- Benefits of 3D Product Photography
- What can I use 3D product visuals for?
- How Does CGI Product Photography Work?
- Professional 3D Photography from Danthree Studio
- Digital Product Photography FAQs
Do you want to make your product marketing more appealing? Then, you should consider 3D product photography! Our experts at Danthree Studio have years of experience in creating professional 3D product visuals. Here, we'll explain how three-dimensional product photography can help you with your visual marketing!
What is 3D product photography?
Realistic-looking CGI images of products are created using digital 3D product photography. These images faithfully reflect an object or space. When creating 3D product visuals, a three-dimensional model is created using software, which is then edited with details.
This is how a digital product presentation can look just like a real photo. In addition, 3D images of products can also be enhanced with interactive features—for example, to create a 360-degree rendering or even to build a virtual tour with 360-degree functionality.
3D Model for 3D Product Photography - Danthree Studio
Benefits of 3D Product Photography
Higher Conversion Rates
In visual marketing, 3D product visuals lead to higher conversation rates. Potential customers who are offered a realistic image and the opportunity to view an object from different angles build trust in the brand and are more likely to follow through with the sale.
Flexible Display
Another great advantage of CGI (computer generated imagery) is that you can quickly create different versions of your image, e.g. if you sell a product in different colors or sizes, you can quickly adjust the photo, and you don't need to do a new photo shoot for each individual product.
Interactive Display
CGI product visuals with interactive presentation are particularly effective. With the help of a 360 degree view, viewers can turn and rotate the product and view it from all sides.
Cost Efficiency
Product visuals created in digital photo studios can often be more cost-efficient in the long run than traditional photo shoots of your products. With traditional photo shoots, each version of a product has to be photographed again (e.g. if your product comes in different colors or variations). This is not the case with computer-generated visualizations! Once photorealistic 3D models have been created, they can be used and adapted again and again. This can save a lot of time and money. This Forbes article shows why 3D visualizations often make more sense from a business perspective than classic photography. You can find out how big the cost differences between CGI and classic photography actually are with our CGI vs. photography calculator.
Photorealistic 3D product photography of an electric toothbrush
What can I use 3D product visuals for?
3D product photography is used in various fields, such as:
E-Commerce - Product Images For Online Stores
3D product presentations are often used in e-commerce. The photorealistic presentation of products can help online stores to gain customer confidence and close more sales. You can have a 3D product photography agency such as Danthree Studio create Amazon product visuals, for example, or integrate the images into your own website using a plugin such as WooCommerce. LEICHT IDEA - CGI imagery with interior and exterior views - shows how inspiring sets can lead directly to a purchase.
3D Photos In Marketing And Advertising
Furthermore, computer-generated product visuals and animations in 3D also have their place in advertising. With 3D animations, you can realistically present your products and stand out from the competition. Another advantage of creating 3D product visuals compared to classic photography is that you can easily change details such as color or texture without having to create a new photo for each variant. This Adobe article shows what is really important visually in professional product visuals – also exciting with regard to 3D aesthetics.
3D rendering of a wireless speaker for CGI product photography
3D Images For Product Development
Product visuals in 3D are not only used in the marketing sector. Also, product manufacturers use these animations to create visualizations of new products, e.g. to discuss products internally within the company. A product presentation in 3D also helps manufacturers to identify potential problems at an early stage, so that changes can be made before the product is sold.
How Does CGI Product Photography Work?
You're not sure how product photography with CGI actually works? We'll break down the individual steps of the process:
Product presentation of a faucet - With CGI, you can turn 3D models into realistic product visuals
3D Modeling
The first step is to create a 3D model . To do this, you can use various 3D software programs.
3D Rendering
Once you have a 3D model, 3D rendering comes into play. This process uses 3D software that can convert a three-dimensional model into a photorealistic image. The result is a professional product image—complete with every detail. We enhance contact and edge shadows using ambient occlusion (AO) to make the shapes appear more three-dimensional.
3D visualization of a robot vacuum cleaner combined with a floor visualization
VR-Technology
You've probably heard of VR (virtual reality). But did you know that you can also use this technology for 3D product visuals to present virtual objects in interactive environments? In this case, users can interact with objects virtually and rotate or turn them.
Let Danthree Studio create 3D product visuals for you
As a 3D photo studio, we at Danthree Studio specialize in creating realistic 3D visualizations. We use state-of-the-art technologies and software to provide our clients with impressive and interactive photos, as well as 3D animations and videos of their products.
Our Digital 3D Product Photography Services
At Danthree Studio, we offer a wide range of services in the field of digital 3D product photography. We specialize in visualizations of home and living products. We can handle the visualization of both furniture and interior spaces, such as bathrooms and kitchens. Our services include:
- 3D modeling: You don't have a 3D model yet? No problem! Our graphic designers can create a detailed model for your 3D product photos.
- 3D rendering: Of course, we don't leave you in the lurch after modeling the model but also take care of the 3D rendering. In this step, we transform the model into a photorealistic representation of your products.
- VR presentations: We can either create a virtual scene or a transparent background for your three-dimensional image.
- AR technology: With the help of augmented reality (AR), we can also incorporate interactive elements into your digital product photography, e.g. we can create AR apps that allow customers to project the photo into a real environment.
- 360 degree product photography: If you want to present your products from different perspectives, 360 degree product photos can be created.
- Consulting: Our professional graphic designers at Danthree Studio will guide you through the entire process. We’ll advise you on techniques and strategies for 3D rendering and create 3D product visualizations that best represent your brand.
For example, you can take a look at our mattress rendering for Serta Simmons, our staircase visualization for Viewrail, or our furniture pack shots for Gebrüder Thonet Vienna.
3D Product Video From Danthree Studio
Product videos can be created in 3D as well!
Our Product Photography Approach
When creating digital 3D photos of your products, we always make sure to focus on:
- Detailed Visualizations: Digital product photography should look as realistic as possible. We achieve this through detailed visualizations that incorporate appropriate textures, accurate colors, shading, and proper lighting. We specialize in interior visualizations, such as renderings of living rooms, kitchens, and commercial spaces, as well as furniture visualizations.
- Interactivity: We can also add interactive elements to your images. Our 360-degree product visuals allow users to inspect an object from all sides. Plus, we can also add interactive features that allow you to so that you can zoom in on different areas of the room or change the viewing angle.
- Customized solutions: Our experts at Danthree Studio have the necessary expertise and experience to visualize your products. But that's not it! We also want to make sure that our visualizations optimally represent your brand. That's why we will first have a conversation with you and ask you a few questions, before we create 3D product pictures or animations such as 360-degree photos for your visual marketing.
You're looking for a professional 3D product photography services? Our 3D photo studio Danthree Studio can help!
Shoot us a message and get in touch with one of our experts, or browse through the gallery of our 3D projects to see if you like the style of our graphic designers!
3D product photography of a modern refrigerator in a minimalist kitchen
