Table of Contents for Shop the Look: Your Online Shop as Inspiration (Furniture & Home):
- Shop the Look - Meaning
- Shop the Look Pictures for Furniture and Home Decor
- Shop the Look Visualizations on Social Media
- Shop the Look Visualizations in E-Commerce
- Advantages of a Shop the Look Visualization for Furniture and Interior Design
- Shop the Look Example: Ikea
- How can I create a Shop the Look visualization for my furniture or Home & Living brand?
- Conclusion: How to take your Shop the Look pictures to a new level with CGI
- FAQ
Shop the Look - it's been a normal thing in fashion for years. But also in the furniture, living and home segment, this special form of presenting products in their natural context offers advantages.
A digital visualization in the form of a Shop the Look picture presents your products in just the right setting, boosting sales!
But first things first: What is "Shop the Look" anyway, how does an online shop with Shop the Look pictures for furniture and home decor work, and what should you pay attention to when creating a Shop the Look picture?
Shop the Look - Meaning
Image sources: Zalando
Shop the Look is a concept that actually comes from the fashion world. We're not exactly sure who started it. But customers at Zalando were already able to put together a complete outfit back in 2015.
The items of clothing were no longer presented individually in the shop; instead, Zalando dressed a model completely and thus made it possible to see the individual items in context and buy them that way.
Other fashion brands do it too. The idea wasn't new in 2015, as catalog companies like Quelle, Otto, and Neckermann have always done it this way.
What's special is perhaps how Shop the Look is handled online. If you like the whole picture, breaking it down into individual parts is just a click away. With another click, you'll see alternatives for any individual piece and, if necessary, you can see the model again in the newly assembled look. Many online shops even work with a "Buy it all" button.
The concept works because people like to be presented with ready-made solutions. Who can imagine a single blouse or a pair of shoes with their own wardrobe?
And more importantly, who wants to go to the trouble of putting together outfits for a specific occasion from individual pieces from different brands and in different stores?
It's easier with Shop the Look. And of course, that also works in the area of interior design.
Shop the Look Pictures for Furniture and Home Decor
Digital clothing is just the beginning. Of course, you can organize your entire life according to this principle. Someone looking for a new sofa is often dissatisfied with the entire living room decor or wants to reinvent themselves completely. So why not restyle the entire room? Or other areas of the apartment?
In this case, Shop the Look means giving your customers ideas on how to make their personal environment more aesthetic, relaxing, harmonious, and modern.
3D visualizations show the individual pieces of furniture in context. CGI upholstered furniture arrangements enter into a dialogue with the home cinema system. Armchairs and lamps correspond with the bookshelves that embrace them.
Generally, you can use Shop the Look features for all interior designs to better sell your furniture and Home & Living products. This includes kitchen visualizations, living room images, representations of bathrooms, bedrooms, office renderings, etc.
Shop the Look Furniture -- Image source: mömax
Image source: mömax
Image source: mömax
Shop the Look images on social media
Pinterest and Instagram are extremely image-heavy. And they are firmly established in everyday life. Your customers use social media not only to maintain contacts - they want to interact. They enter into a dialogue with you and your company, get information here, and above all, ideas.
Did you know that many users scroll through feeds for hours because they are simply looking for a home decor idea? Today, companies no longer produce and sell furniture, but rather they sell problem solutions and life designs.
The more your customers see, the greater the desire to buy the products shown. Surveys have confirmed this: 89 percent of people who use Pinterest are inspired to buy the products shown there.
This makes it clear that image-heavy media are a real argument when it comes to increasing sales. Especially in the area of interior design, visual marketing with CGI is crucial, because aesthetic aspects play an important role here.
Shop the Look Visualizations in E-Commerce
Beautiful pictures on social media are one thing. Sales figures are another. Or are they not? Keyword: Social Commerce: The presence on social media merges with e-commerce.
Redirect your customers from Pinterest or Instagram or other channels directly to the online shop - Shop the Look is the key. With CGI visualizations in online shops, you can offer your customers inspiration and a simplified shopping experience.
3D visualizations are always interesting when the marketing strategy is more focused on images and visual stimuli. And that is definitely the case with Shop the Look.
CGI images allow you to show very different interiors without needing a real showroom. You show rooms that are created purely on the computer - and thus provide your customers with even more input.
Advantages of Shop the Look visualizations for furniture and interior design
In a nutshell, there are several advantages to a Shop the Look visualization for furniture and furnishing companies.
- Realistic representation: With the help of CGI visualizations, you can present your products realistically. With a Shop the Look, however, you not only present a single product image, but you can combine several product visualizations with each other and display them in a suitable environment. This gives your customers an impression of which pieces of furniture go well together and they can be inspired by your interior designs.
- Cost-efficient product presentation: Computer-generated product images are also cheaper to create than real product photos. With Shop the Look visualizations, there are no costs for real photographers, set design, physical prototypes and physical spaces. To prepare content efficiently for your SKUs, use the SKU 3D Content Planner.
- Interactive shopping experience: If you have an online shop, you can even integrate interactive Shop the Look features with which customers can put products together themselves in a virtual room. Customers can try out which pieces of furniture go well together and virtually put together a furnishing that they can then have delivered to their home.
- Increase in sales figures: The realistic product presentation also increases your sales figures. With the true-to-life representations, you can gain the trust of your customers and convince them of your products.
- Larger purchases: Last but not least, with a Shop the Look image, you can not only increase your sales figures, but also the value of goods per person. Based on the Shop the Look function, customers recognize which pieces of furniture/ Home & Living products look good together and are more likely to buy several products at once.
Store the Look living room visualization - Danthree Studio
Shop the Look Example: IKEA
Everyone knows the cleverly designed furniture stores of the Swedish brand IKEA. When you walk through these spaces, you don't just see furniture, you see fully assembled rooms.
The interiors are placed in a thematic context, with cross-references created through individual pieces that appear again and again in different rooms in new combinations.
And the customers move through these installations. You can see it as a kind of dream world that the furniture store creates and places the customers in. The goal: to awaken desires.
This exact mechanism is behind Shop the Look.
How can I create a Shop the Look visualization for my furniture or Home & Living brand?
If you want to create a visualization for your furniture and home decor, you first need to consider what kind of scene you want to create. A simple 2D sketch, a brainstorming session, or even just notes about the products you want to present together could help you with this.
Next, you'll naturally need the corresponding product images. You can visualize your products as pack shots / clipping (i.e., without a background) to later insert them into suitable CGI environments or to give customers the opportunity to put together the interior themselves.
Alternatively, you can also create an entire interior design visualization directly. As an example, take a look at our projects, such as our Home & Living visualizations for interlübke or our bathroom visualization for FOR.
If you would like us to create a Shop the Look visualization for your online shop, please feel free to contact us!
In conclusion: This is how you take your Shop the Look images to a new level with CGI
Especially with CGI technology, Shop the Look images can be created more cost-effectively and efficiently. No more setting up the products in the studio or hiring a crew for the shoot.
With 3D visualization, you can also quickly and easily change your products in the Shop the Look image afterwards. This makes particular sense for seasonal visual marketing for your furniture, home, or living brand.
However, the important thing with CGI visualizations is: CGI is just a technique! The crucial thing is how the products are staged and emotionalized. This is the only way your images or 3D visualizations will generate conversion and you will sell your products.
3D Shop the Look Visualization - Danthree Studio
As a CGI / 3D studio for the furniture, home & living industry, we pay close attention to these important parameters, and our interior designers & creative directors create high-quality and emotional atmospheres. Contact us now for a free initial consultation!
