Table of contents for marketing with Augmented Reality (AR): Examples & Guide
- What is Augmented Reality Simply Explained?
- How does Augmented Reality work?
- Danthree Studio: Boost your digital marketing with our Augmented Reality animations
- Benefits of Augmented Reality in Product Marketing
- What is the Difference Between Augmented Reality and Virtual Reality?
- What is Meant by Mixed Reality?
- Can Augmented Reality Be Retrofitted for Your Online Shop?
- Do I need an extra app for Augmented Reality?
- Examples of AR apps
- FAQ
What is Augmented Reality Simply Explained?
Augmented Reality (AR) is a modern technology that integrates digital information and objects into the real environment. By overlaying images, animations, or 3D models onto images/videos of the real world, an enhanced reality is created. This can be used for entertainment or to illustrate products and processes.
How does Augmented Reality work?
In augmented reality experiences, digital content such as images, animations or 3D models (e.g. USDZ 3D model file for Apple devices) are projected onto the real world in real time.
Special software and sensors are used to capture the position and perspective of the user in the real world. This creates an interactive and immersive experience (augmented reality) that connects the physical and digital worlds.
Danthree Studio: Boost your digital marketing with our Augmented Reality animations
Our 3D Rendering Agency Danthree Studio creates Augmented Reality animations and 3D services for the furniture, home & living industry.
With our custom-made visualizations and animations, you can easily integrate AR into your online shop and take your digital marketing to the next level. Our AR models allow customers to experience products in augmented reality before they buy them. As a result, you'll get more sales and increase customer satisfaction.
If you'd also like to integrate Augmented Reality models into your marketing, feel free to contact us. Request a non-binding offer.
Benefits of Augmented Reality in Product Marketing
Marketing with augmented reality offers numerous advantages for online shops and brands, including:
- Expansion of product range: AR opens up new possibilities for product development and presentation. Companies can present their products in innovative ways and create virtual showrooms.
- Increasing brand awareness: Augmented reality marketing evokes emotions, inspires potential buyers, and, above all, sticks in their memory. Viewers are more likely to remember interactive animations than boring product images. Thus, you can also increase your brand awareness with the help of AR and CGI.
- Reduced returns: Satisfied customers naturally don't return products in most cases. So, with AR, you can also lower the return rate.
- Increased customer satisfaction: In the furniture, home & living industry, the use of AR in marketing is particularly efficient. With this technology, customers can see how a piece of furniture, an interior design, or a home decor item will look in their own living space before they buy it. This ensures that customers already know what to expect and are truly satisfied with the products they ultimately purchase.
What is the Difference Between Augmented Reality and Virtual Reality?
The main difference between Augmented Reality (AR) and Virtual Reality (VR) is that AR enhances the real world, while VR creates a completely new world.
Example: For example, someone wearing VR glasses sees an environment that has nothing to do with the real world, but is completely virtual. There are also glasses for AR. However, with AR glasses, you see a product that is blended into the real environment you are looking at. So you see part of the real world and part of virtual objects.
What is Meant by Mixed Reality?
Mixed reality (MR) is also known as hybrid reality, as it is a combination of the real and virtual worlds in which real and digital objects are displayed together in real time. Mixed reality is often equated with augmented reality. However, there is a subtle difference: with augmented reality, it is always clear to the user what is real and what is virtual. With mixed reality, however, the overlay with the real world can become blurred.
Can Augmented Reality Be Retrofitted for Your Online Shop?
Yes, you can retrofit Augmented Reality for an existing online shop. You can contact a CGI agency like Danthree Studio to have high-quality Augmented Reality renderings created for your online shop.
You can replace or expand your regular product images with AR product displays, virtual showrooms or interactive 3D product configurators.
Online shops with 3D features like Augmented Reality animations often attract more attention and generate more sales than online shops that only advertise with regular product images.
By the way: You can also create Augmented Reality Advertisements (i.e., ads with AR) to improve your marketing.
Digital Marketing with Augmented Reality in Home & Living
Do I need an extra app for marketing with augmented reality?
Augmented Reality can be consumed in various forms. There are so-called AR glasses and AR headsets, such as Ocolust Quest, Microsoft HoloLens or Magic Leap One, which project digital content directly into the user's field of vision. By the way, we have also written a separate article about the AR glasses Apple Vision Pro.
Alternatively, you can also display the virtual objects in the camera function of your smartphone or tablet. For this, you can use apps or QR codes, for example.
For large companies where customers repeatedly make purchases, it could be worthwhile to create an app for mobile marketing with AR. As an example, you can take a look at the IKEA app, with which customers can have digital furniture pieces displayed in their smartphone camera.
However, creating a new app is naturally also costly and time-consuming. In addition, customers who only shop in a store occasionally may not want to download an extra app for the store. In this situation, it may be more user-friendly to integrate the AR function directly into the e-commerce.
At Danthree Studio, we provide our Augmented Reality functions in the form of a QR code, so that customers only have to scan the code with their smartphone and already have access to the function.
Examples of AR apps
1. IKEA Kreativ App
Many companies develop apps that allow customers to visualize their products in augmented reality. AR apps are perfect for furniture manufacturers, as customers can "try out" the pieces of furniture in their own four walls. A great example of marketing with Augmented Reality is the IKEA Kreativ App (or the older version IKEA Place App).
2. Pokémon GO
Even video games, like the mobile game Pokémon GO, use Augmented Reality to offer users an entertaining gaming experience. Pokémon GO is an AR-based game, and the entire game, where you have to search for virtual Pokémon in the real world, wouldn't even be possible without augmented reality.
3. Google Maps Live View
Also, Google Maps and other navigation apps use AR technology to display navigation instructions or information about sights directly in the real environment. On Google Maps, this is also called Live View.
4. Virtual Make-Up Try-On AR App by L’Oréal
The popular brand L’Oréal Paris has revolutionized the beauty industry with its Virtual Make-Up Try-On App. Your smartphone camera recognizes your face and virtually applies the make-up, so you know exactly what suits you. Especially with make-up, where there are often dozens of different colors for one product, Augmented Reality is a great help.
5. Snapchat:
Furthermore, many social media apps also use Augmented Reality. On Snapchat you can use digital filters or insert virtual objects into a real photo or real video. The same now applies to numerous other social media apps, such as Facebook or Instagram.
6. ASOS See My Fit App
ASOS is one of the leading fashion retailers worldwide and is also ahead of the game in the field of augmented reality. With the Augmented Reality App See My Fit (Passform-Assistent), users can view outfits on different models in different sizes. Similar apps have already been created by Nike, Adidas, Topshop and other major fashion brands - proof that CGI is also finding its place in fashion!
In addition, Augmented Reality is also used in many other areas - including construction, architecture, product development and even healthcare.
Augmented Reality Bathroom Visualization
In conclusion: Implement augmented reality in your marketing and stay one step ahead of your competition!
In visual marketing with CGI, Augmented Reality has become indispensable. With this technology, you can present your products not only realistically, but also in an entertaining way. Customers also get a clear impression of what the product will actually look like.
This is particularly advantageous in the Home & Living industry. It's no coincidence that IKEA itself has launched an app that allows customers to view virtual furniture in their own homes. Especially with furniture and interior design, it is important for customers that the products fit their environment and complement their other furniture well.
The result? More sales, higher customer satisfaction and fewer returns.
But how do you do it? It's simple: Our CGI agency Danthree Studio can create digital product animations for your furniture, home & living company and visualize furniture, decorative objects and even entire interiors or exterior scenes for you in 3D.
