Table of contents of Marketing with Augmented Reality (AR): Examples & instructions
- What is Augmented Reality simply explained?
- How does augmented reality work?
- Danthree Studio: Improve your digital marketing with our augmented reality animations
- Advantages of augmented reality in product marketing
- What is the difference between augmented reality and virtual reality?
- What is Mixed Reality?
- Can you retrofit augmented reality for your online store?
- Do I need an extra app for augmented reality?
- Examples of AR apps
- FAQ - 3D Artist vs CGI Studio
What is Augmented Reality simply explained?
Augmented reality (AR) is a modern technology that integrates digital information and objects into the real environment. By superimposing images, animations or 3D models on images/videos of the real world, an augmented reality is created. This can be used for entertainment or to illustrate products and processes.
How does augmented reality work?
With augmented reality, digital content such as images, animations or 3D models are projected onto the real world in real time.
Special software and sensors are used to record the user's position and perspective in the real world. This creates an interactive and immersive experience (augmented reality) that combines the physical and digital worlds.
Danthree Studio: Improve your digital marketing with our augmented reality animations
Our 3D rendering agency Danthree Studio creates augmented reality animations and 3D services for the furniture, home & living industry.
With our custom visualizations and animations, you can easily integrate AR into your online store and take your digital marketing to the next level. Our AR models allow customers to experience products in augmented reality before they buy them. As a result, you get more sales and can increase customer satisfaction.
If you would also like to integrate an augmented reality model into your marketing, please contact us. Send us a non-binding request.
Advantages of augmented reality in product marketing
Marketing with augmented reality offers numerous advantages for online stores and brands, including
- Expanding the product range: AR opens up new possibilities for product development and presentation. Companies can present their products in innovative ways and create virtual showrooms.
- Increasing brand awareness: Augmented reality marketing arouses emotions, inspires potential buyers and, above all, is memorable. Viewers are more likely to remember interactive animations than boring product images. This means you can also increase your brand awareness with the help of AR and CGI.
- Reduced returns: Satisfied customers naturally do not return products in most cases. You can therefore also reduce the return rate with AR.
- Increased customer satisfaction: In the furniture, home & living industry, the use of AR in marketing is particularly efficient. Customers can use this technology to see what a piece of furniture, interior design or home decor item will look like in their own living space before they buy it. This ensures that customers already know what they can look forward to and are really satisfied with the products they ultimately buy.
What is the difference between augmented reality and virtual reality?
The main difference between augmented reality (AR) and virtual reality (VR) is that AR extends the real world, while VR creates a completely new world.
Example: If you wear VR glasses, for example, you see an environment that has nothing to do with the real world, but is completely virtual. Glasses are also available for AR. However, through AR glasses you see a product that is superimposed on the real environment you are looking at. So you see part of the real world and part of virtual objects.
What is Mixed Reality?
Mixed reality (MR) is also known as hybrid reality, as it is a combination of the real and virtual worlds in which real and digital objects are displayed together in real time. Mixed reality is often equated with augmented reality. However, there is a subtle difference: with augmented reality, it is always clear to the user what is real and what is virtual. With mixed reality, however, the overlay with the real world can become blurred.
Can you retrofit augmented reality for your online store?
Yes, you can retrofit augmented reality for an existing online store. You can contact a CGI agency such as Danthree Studio to have high-quality augmented reality renderings created for your online store.
You can replace or expand your regular product images with AR product displays, virtual showrooms or interactive product configurators.
Online stores with 3D features such as augmented reality animations often attract more attention and generate more sales than online stores that only advertise with regular product images.
By the way: You can also create augmented reality ads (i.e. ads with AR) to improve your marketing.
Digital marketing with augmented reality in home & living
Do I need an extra app for marketing with augmented reality?
Augmented reality can be consumed in various forms. There are AR glasses and AR headsets, such as Ocolust Quest, the Microsoft HoloLens or Magic Leap One, with which digital content is projected directly into the user's field of vision. We have also written a separate article about the Apple Vision Pro AR glasses.
Alternatively, you can also display the virtual objects in the camera function of your smartphone or tablet. You can use apps or QR codes for this, for example.
For large companies where customers make repeated purchases, it may well be worth creating an app for mobile marketing with AR. As an example, you can take a look at the IKEA app, which allows customers to display digital pieces of furniture in their smartphone camera.
However, creating a new app is of course also costly and time-consuming. In addition, customers who only store in a store from time to time may not want to download an extra app for the store. In this situation, it can be more user-friendly to integrate the AR function directly into the e-commerce.
At Danthree Studio, we provide our augmented reality functions in the form of a QR code so that customers only need to scan the code with their smartphone to access the function.
Examples of AR apps
1st IKEA Creative App
Many companies are developing apps that allow customers to visualize their products in augmented reality. AR apps are perfect for furniture manufacturers, as customers can "try out" the furniture in their own four walls. A great example of marketing with augmented reality is the IKEA Kreativ app (or the older version IKEA Place app).
2. Pokémon GO
Video games, such as the mobile game Pokémon GO, also use augmented reality to offer users an entertaining gaming experience. Pokémon GO is an AR-based game and the entire game, in which you have to search for virtual Pokémons in the real world, would not be possible without augmented reality.
3. google maps live view
Google Maps and other navigation apps also use AR technology to display navigation instructions or information on places of interest directly in the real environment. This is also called Live View on Google Maps.
4. virtual make-up try-on AR app from L'Oréal
The popular brand L'Oréal Paris has revolutionized the beauty industry with its Virtual Make-Up Try-On app. Your smartphone camera recognizes your face and applies the make-up virtually so that you know exactly what suits you. Augmented reality is a great help, especially when it comes to make-up, where there are often dozens of different colors for one product.
5 Snapchat:
Many social media apps also use augmented reality. On Snapchat, you can use digital filters or insert virtual objects into a real photo or video. The same now also applies to numerous other social media apps, such as Facebook or Instagram.
6 ASOS See My Fit App
ASOSis one of the world's leading fashion retailers and is also at the forefront of augmented reality. With the augmented reality app See My Fit (fit assistant), users can view outfits on various models in different sizes. Similar apps have already been created by Nike, Adidas, Topshop and other major fashion brands - proof that CGI is also finding its place in fashion!
Augmented reality is also used in many other areas, including construction, architecture, product development and even healthcare.
Augmented reality bathroom visualization
Conclusion: Implement augmented reality in your marketing and be one step ahead of your competition!
Augmented reality has become indispensable in visual marketing with CGI. With this technology, you can present your products not only in a realistic, but also in an entertaining way. Customers also get a clear impression of what the product will look like in reality.
This is a clear advantage, especially in the home & living industry. It is no coincidence that even IKEA has launched an app that allows customers to view virtual furniture within their own four walls. When it comes to furniture and interior design in particular, it is important to customers that the products match their surroundings and complement their other furniture.
The result? More sales, higher customer satisfaction and fewer returns.
But how do you do that? It's simple: Our CGI agency Danthree Studio can create digital product animations for your furniture, home & living company and visualize furniture, decorative objects and even entire interiors or outdoor scenes for you in 3D.
