Contents of Successful marketing with AR: 3D models for online presentations:
- What is Augmented Reality simply explained?
- What happens with augmented reality?
- What are the different types of augmented reality?
- Augmented Reality (AR) 3D Models by Danthree Studio
- What is the difference between augmented reality and virtual reality?
- What added value can augmented reality have for online stores and brands?
- What devices to use augmented reality?
- Can you retrofit augmented reality for your online store?
- Do you need an extra app for augmented reality?
- Has Apple or other device manufacturers already integrated the AR functions?
- High or low poly 3D models for augmented reality?
- What is Mixed Reality?
- FAQ
What is Augmented Reality simply explained?
Augmented reality (AR), or augmented reality, is a technology that integrates digital information and objects into the real environment. By superimposing images, animations or 3D models onto the real world, an augmented reality is created that offers the user an immersive and interactive experience.
What happens with augmented reality?
In augmented reality, digital content such as images, animations or 3D models are projected onto the real world in real time. Special software and sensors are used to detect the user's position and perspective in the real world. This creates an interactive and immersive experience (augmented reality) that combines the physical and digital worlds.
What are the different types of augmented reality?
There are several types of augmented reality, including:
- Marker-based AR: This type of AR uses markers or QR codes to place digital content in the real world.
- Markerless AR: No special markers are needed here. Instead, this technology uses sensors and algorithms to determine the position and orientation of digital content in the real world.
- Projection-based AR: This involves projecting digital content directly onto physical surfaces to augment the real world.
Augmented Reality (AR) 3D Models by Danthree Studio
At Danthree Studio, we are a provider of Augmented Reality (AR) 3D models and 3D services for the furniture, home & living industry. We provide customized solutions for companies looking to enhance their products and services by integrating AR technologies into online retail. Our 3D models allow customers to experience products in augmented reality before they buy them, resulting in improved customer satisfaction and increased sales.
If you need Augmented Reality models for your company, please contact us. Request without obligation.
What is the difference between augmented reality and virtual reality?
The main difference between Augmented Reality (AR) and Virtual Reality (VR) is the type of environment they create. While AR augments the real world by adding digital content, VR creates a completely virtual environment in which the user is immersed.
What added value can augmented reality have for online stores and brands?
Augmented reality offers numerous benefits for online stores and brands, including:
- Increased customer satisfaction: By being able to experience products in augmented reality, customers can make more informed purchasing decisions and are more satisfied with their purchases.
- Reduced returns: Using AR helps customers better visualize products, resulting in fewer returns.
- Improved customer service: AR enables companies to Improved customer service: AR enables companies to provide their customers with interactive and personalized experiences that improve customer service and strengthen customer loyalty.
- Increase brand awareness: By using AR technology, companies can create innovative and unique advertising campaigns that attract customers' attention and increase brand awareness.
- Expanding product offerings: AR opens up new possibilities for product development and presentation by enabling companies to showcase their products in innovative ways and create virtual showrooms.
What devices to use augmented reality?
There are a variety of devices that support augmented reality, including:
- Smartphones and tablets: Most modern smartphones and tablets have integrated AR functions that enable AR applications and content to be used.
- AR glasses and headsets: Special AR glasses and headsets, such as Microsoft HoloLens or Google Glass, offer a more immersive AR experience and are ideal for professional applications.
- Cameras and sensors: Some cameras and sensors can also support AR technologies by scanning the environment and inserting digital content into the real world.
Can you retrofit augmented reality for your online store?
Yes, it is possible to retrofit augmented reality to an existing online store. Companies like Danthree Studio offer customized AR solutions for online retailers who want to offer their customers an enhanced shopping experience. This can be done by integrating AR product displays, virtual showrooms or interactive product configurators. To achieve the best possible results, it is important to work with an experienced AR provider who understands the specific requirements of your online store and target audience.
In summary, augmented reality in e-commerce and online retail offers numerous benefits for companies and customers. By integrating AR technologies into online stores, companies can offer their customers a unique and immersive shopping experience that increases customer satisfaction and sales.
Do you need an extra app for augmented reality?
Whether an additional app is needed for augmented reality depends on the type of AR application and the device on which it is run. In many cases, special apps are developed to provide AR content and ensure an optimal user experience.
Some examples of AR apps are:
- AR product displays: Many companies are developing apps that allow customers to visualize their products in augmented reality. For example, furniture retailers may offer an app that allows customers to place furniture pieces in their own rooms to see how they look and fit.
- AR games: Popular games like Pokémon GO or Ingress use augmented reality to create an immersive gaming experience. In this case, players need the corresponding app to play the game and use the AR features.
- AR navigation and information services: Apps such as Google Maps or Yelp can use AR technology to project navigation instructions or information about places of interest directly into the real environment.
However, there are also cases where AR features are built directly into existing apps or platforms, so there is no need for a separate app. For example, some social media platforms such as Snapchat and Instagram have AR filters and effects that can be used within the app. Similarly, some e-commerce platforms integrate AR features directly into their online stores so customers can use AR product visualizations without an additional app.
Has Apple or other device manufacturers already integrated the AR functions?
Both Apple and other device manufacturers have already integrated AR features into their devices. Here are some examples of augmented reality application at each manufacturer - AR system:
Apple
Apple has developed ARKit, a framework for creating augmented reality applications on iOS devices such as the iPhone and iPad. ARKit enables developers to create powerful and realistic AR experiences for Apple devices. Since iOS 11, ARKit has been available by default on all compatible devices, and numerous apps and applications have already been developed using this technology.
Google
Google has developed ARCore, an augmented reality development framework for Android devices. Similar to ARKit, ARCore offers developers the ability to create AR applications for Android smartphones and tablets. Google also introduced Project Tango, an earlier AR platform that required specialized sensors and cameras. However, this platform was discontinued and replaced by ARCore, which supports a wider range of Android devices.
Microsoft
Microsoft has developed the HoloLens, a special AR headset - AR glasses that provide an immersive and interactive AR experience. The HoloLens uses a framework called Windows Mixed Reality, which also supports VR headsets. Microsoft has also developed Azure Spatial Anchors, a cloud-based AR service that allows developers to create cross-platform, collaborative AR experiences.
Samsung
Samsung has also invested in the development of AR technology and offers a number of AR features on its Galaxy smartphones. This includes the partnership with Google for ARCore on selected Samsung devices.
These examples show that leading device manufacturers such as Apple, Google, Microsoft and Samsung have already integrated AR capabilities / augmented reality systems into their devices to enable developers to create powerful AR applications and experiences.
What file formats for AR 3D models?
There are several file formats that can be used for AR 3D models. Choosing the right format depends on the platform, the requirements of the AR application, and the technical specifications of the 3D model. Here are some common file formats for AR 3D models:
- OBJ (Wavefront Object): OBJ is a widely used and standardized 3D model format supported by many 3D modeling and AR applications. OBJ files contain information about the geometry, texture, and materials of the 3D model.
- FBX (Autodesk Filmbox): FBX is another popular file format developed by Autodesk. It supports a variety of 3D modeling applications and AR platforms. FBX files can contain geometry, materials, texture, animation, and other information.
- GLTF/GLB (GL Transmission Format): GLTF is an open standard format for efficient transmission of 3D graphics and is designed specifically for WebGL and other modern graphics APIs. GLB is the binary format of GLTF, which combines all data into a single file. These formats are supported by many AR and VR applications, including ARCore and ARKit.
- USDZ (Universal Scene Description Zip): USDZ is a file format developed by Apple and Pixar for AR applications on iOS devices. It is a compressed version of the Universal Scene Description (USD) format. USDZ is supported by ARKit and other Apple technologies and is particularly suitable for AR applications on iPhones and iPads.
- DAE (Collada): DAE is an XML-based file format developed by the Khronos Consortium that enables the exchange of 3D models and animations between different applications. DAE files can contain geometry, materials, texture, and animation, and are supported by many AR applications.
The selection of the best file format for AR 3D models depends on the compatibility with the chosen AR platform and the requirements of the application. It is important to familiarize yourself with the supported file formats and their properties in order to select the optimal format for the AR application in question.
High or low poly 3D models for augmented reality?
Deciding whether to use high or low poly 3D models for augmented reality (AR) in the online space depends on a number of factors, including the intended use, device performance, and the desired quality of the AR experience.
AR Low Poly 3D models have a smaller number of polygons and are typically easier and faster to render. They are well suited for online applications where performance and load times are important factors, especially on mobile devices or with weaker internet connections. Low poly models can still look attractive if they are well designed and use appropriate textures and shaders.
AR High Poly 3D models have a high number of polygons, providing a more detailed and realistic representation. They are suitable for applications where high image quality and accuracy are required, such as architecture, product visualization, or advertising campaigns. However, high poly models can cause longer loading times and higher demands on computing power, which can lead to a degraded user experience, especially on older or less powerful devices.
When using augmented reality online, it is important to find a compromise between quality and performance. In many cases, it may make sense to rely on optimized low poly 3D models that can be loaded and rendered quickly without compromising usability. Level-of-detail (LOD) techniques can also be used as needed to dynamically adjust the detail of models based on distance or performance requirements.
What is Mixed Reality?
Mixed reality (MR), also referred to as augmented reality or hybrid reality, is a term that describes a combination of the real and virtual worlds. Here, physical and digital objects interact with each other and are integrated into the user's perception in real time. Mixed reality lies on a continuum between fully physical and fully virtual reality.
Mixed reality applications combine elements from the real environment with computer-generated content such as 3D models, animations or information overlays. The digital content can adapt to the environment and react to the user's interactions, creating an immersive and interactive experience.
Some examples of mixed reality applications include:
- AR headsets and glasses: Devices such as Microsoft HoloLens or Magic Leap One allow digital content to be projected directly into the user's field of view while they continue to see the real environment. These devices use cameras and sensors to scan the environment and place and adjust the digital content accordingly.
- AR applications on smartphones and tablets: Apps such as Pokémon GO, Google Maps Live View or IKEA Place use the camera and sensors of mobile devices to mix digital content on the screen with the real environment.
- VR systems with cameras: Some virtual reality headsets, such as the Oculus Quest, have external cameras that allow the real environment to be integrated into the virtual experience. This enables a mix of real and virtual content and opens up new possibilities for games and applications.
Mixed reality extends the capabilities of augmented reality (AR) and virtual reality (VR) and allows users to interact in an environment that contains both real and virtual elements. This offers numerous possible applications in various fields such as education, entertainment, industry, medicine and architecture.
