In its January 2022 issue, the magazine *Möbelfertigung* features a compelling and fascinating interview with Daniel Schuster, the founder and owner of Danthree. Among other topics, the interview discusses the current significance of CGI (3D) technology and the associated future prospects for visual marketing within the furniture industry.
Since the magazine from Möbelfertigung always covers the latest and most innovative trends in furniture technology, design and the craft behind it, it is considered one of the most important magazines for interior designers and furniture manufacturers from all over Europe. The articles are characterized by reliable facts and comprehensive overviews of fellow players within the furniture industry.
Click here for the full article on CGI (3D) in the furniture industry.
Specializing in the Furniture Industry with CGI
In this interview, Daniel Schuster explains how the use of computer-generated 3D images will continue to transform marketing in the furniture industry.
Danthree Studio ’s specialization in the furniture and interior design industry is no coincidence. In conversation, it becomes clear that Danthree Studio approaches this forward-looking field with a wealth of experience and knowledge in furniture design and rendering technologies.
Thanks to the founder’s background in craftsmanship and the team of CGI artists supporting him, Danthree Studio collaborates with renowned furniture companies such as interlübke, RUF | Betten, Wittmann, and others, as you can see from the 3D projects they ’ve presented.
Step by Step Toward Innovation
Another point that is clearly emphasized is that the transition from product photography to CGI models is neither complicated nor costly—quite the opposite.
Throughout a collaboration, Danthree Studio does everything in its power to bring the desired design projects to life in an accessible way, without causing fear of the unknown or confusion.
If you'd like to learn more about the individual steps involved in 3D visualization, check this out:
Through in-depth, peer-to-peer consulting and a focus on the project’s specific goals, we foster valuable multidisciplinary collaborations with furniture, home, and living manufacturers that significantly strengthen the industry’s network.
To date, numerous furniture manufacturers, architects, and designers have been able to significantly improve both their digital and physical marketing efforts through photorealistic CGI visualizations. This clearly demonstrates the importance of 3D models in the furniture industry.
Redesigning the Furniture Industry with Photorealistic CGI (3D) Visualizations
High-resolution 3D graphics, which can render virtually every detail—no matter how tiny—and thus present furniture in a more multifaceted way than ever before, are a real boost for visual marketing.
But the possibilities go far beyond simply displaying a product. For example, a 3D model is also ideal for use with futuristic augmented reality (AR), which turns shopping into an entertaining adventure.
Danthree sees great potential in this area alone, which could very well become more than just a short-lived trend in the future.
