In its January 2022 issue, the magazine Möbelfertigung features an insightful and exciting interview with Daniel Schuster, the founder and owner of Danthree. Among other things, it discusses the current status of CGI (3D) technology and the associated future prospects for visual marketing within the furniture industry.
Since the magazine from Möbelfertigung always covers the latest and most innovative trends in furniture technology, design and the craft behind it, it is considered one of the most important magazines for interior designers and furniture manufacturers from all over Europe. The articles are characterized by reliable facts and comprehensive overviews of fellow players within the furniture industry.
Click here for the complete article on CGI (3D) in the furniture industry.
About specializing in the furniture industry with CGI
In the interview, Daniel Schuster explains how the marketing of the furniture industry will continue to change through the use of computer-generated 3D images.
Danthree Studio's specialization in the furniture and furnishing industry is no coincidence. The interview makes it clear that Danthree Studio approaches the forward-looking topic with an enormous amount of experience and knowledge of furniture design and rendering technologies.
Thanks to the founder's craft background and the team of CGI artists behind him, Danthree Studio works with well-known furniture companies such as interlübke, RUF | Betten, Wittmann and other companies, as you can see in their featured 3D projects.
Step by Step Towards Innovation
What is also clearly emphasized: The switch from product photography to CGI models is neither complicated nor cost-intensive - on the contrary.
During a collaboration, Danthree Studio does everything possible to realize the desired design projects without barriers, without fear of the new and confusion arising.
If you would like to find out more about the individual steps of 3D visualization, take a look here:
With in-depth consultation at eye level and a focus on the tailor-made goal of the project, valuable multidisciplinary collaborations are created with furniture, home & living manufacturers, which massively network the industry.
To date, numerous furniture manufacturers, architects and designers have been able to noticeably improve both their digital and physical marketing through photorealistic CGI visualizations. This clearly demonstrates the importance of a 3D model in the furniture industry.
Redesigning the furniture industry with photorealistic CGI (3D) visualizations
High-resolution three-dimensional graphics that can depict practically every tiny detail and present the product presentation of the furniture in a multifaceted way like never before are a real booster for visual marketing.
But the possibilities go far beyond just showing off a product. For example, a 3D model is also great for using futuristic Augmented Reality (AR), which makes shopping a fun adventure.
Danthree sees a lot of potential in just this one area, which could definitely become more than just a passing trend in the future.
