Table of Contents for Seasonal Visual Marketing with 3D Visualization: Achieving Success with Early Planning:
- Visual Marketing as a Strategy for Successful Advertising Campaigns
- Seasonal Visual Marketing in the Furniture, Home or Living Industry
- Visual Brand Presentation in the Home & Living Industry
- Target Audience Benefits of Marketing with 3D Visualizations
- Strategically Favorable Occasions for Marketing Campaigns
Time-limited advertising campaigns are very popular with different target groups. Visual marketing significantly increases interest in your furniture, home or living products for such seasonal campaigns. 3D visualization gives you many advantages in visual marketing to increase your content for your target group and optimize conversions. Our SKU 3D Content Planner helps you to efficiently prepare your seasonal motifs and variants.
Visual Marketing as a Strategy for Successful Advertising Campaigns
As a CGI / 3D studio for the furniture home & living industry, we know that visual marketing is part of building a corporate image, in this case related to target group communication and corporate design. The focus is on the visual and emotional product presentation of your furniture, home or living products. 3D visualization offers significantly more flexible views in this strategic framework and thus better shopping experiences for your target group. Above all, you can address your target group even more directly with 3D visualization.
The success of seasonal advertising campaigns extends far beyond the advertising period thanks to CGI-generated product images. Text explanations are often forgotten after a few days. In contrast, site visitors remember over 50 percent of emotional 3D product visualizations with little explanatory text even after weeks. This memorable effect requires foresighted planning for successful advertising campaigns. A check of image sizes is particularly worthwhile for social media campaigns - we have developed the Checker for social media motif formats for this purpose.
Industry Relevance of Seasonal Marketing Campaigns
Christmas is seasonally the best-known time for seasonal marketing. However, fairy lights and Christmas landscapes are not enough to stand out from the competition in the short term. Rather, these following examples are meaningful and relevant to the industry:
Seasonal Visual Marketing in the Furniture, Home or Living Industry
Online stores for home and office furniture use 3D visualizations on their websites, here as a slideshow bar on the homepage. Furniture with an unspectacular photographic view suddenly becomes almost tangible through CGI in the surface structure and details of the furnishings. This 3D technology turns individual furniture, home or living presentations into entire furnishing views. But be careful with CGI too! The best way to find out what you need to look out for when choosing a CGI - 3D agency is to read our linked article: 3D visualization - choosing a CGI agency (what you should look out for).
Visual marketing invites you to take a walk through the potentially new living room, nostalgically furnished rooms, or niche solutions for bathrooms. Together with a limited-time discount offer, enticing views can be created in this way. These lead to good response, strong interest, and better sales on all distribution channels.
Visual Brand Presentation in the Home & Living Industry
The trend of shopping in the evening in front of the TV is steadily growing, especially for products that make a home more beautiful, simplify life, and solve target audiences' problems affordably and innovatively.
Because the Home & Living sector includes so many everyday products, it's perfect for seasonal visual marketing. New trends and proven product lines are planned, visualized, and heavily promoted in campaigns as bundles (Shop-the-look CGI / 3D Bilder). The extremely short-lived presentation in rapid rotation with the next occasion and the next campaign has proven to be a successful strategy. Such campaigns can be announced right away with a high recognition factor.
Target Audience Benefits of Marketing with 3D Visualizations
The utility advantage of products is memorably communicated through the combination of CGI-generated 3D views and short explanatory texts or advertising slogans. In addition, the shopping experience for the target groups is improved as follows:
+ Quick, comprehensive overview of product offerings for a specific period
+ Invitation to spontaneous purchase through visualization on social media and image-oriented communities
+ Product expressively presented as a solution for existing or potential consumer problems
+ Presentation extension of advertising campaigns of brick-and-mortar retail
+ Possibility to link current and future advertising campaigns in the presentation
Strategically Favorable Occasions for Marketing Campaigns
Seasons: Spring advertising from the last third of winter is effective because the target group is gradually getting tired of the dreary gray and white. 3D visualizations with thawing streams, sunny street cafés and delicate greenery make suitable discount announcements appear particularly enticing. In late summer, consumers think it makes sense to stock up on cozy furniture, home or living products. Especially at golden hour or in winter light, the Albedo / Base-Color Map prevents color casts because color and light remain separate.
Holidays and times: Advertising campaigns are worthwhile for the time of many folk festivals or religious holidays or common family times. Famous advertising examples for successful seasonal marketing are commercials with only one keyword as advertising text and numerous everyday visualizations around this word.
Travel Season: Visual marketing for this must be planned early. Nevertheless, the strategic positioning should be as close as possible to the advertising period. This creates the desire not to check an offer too late and, ideally, to accept it.
All in all, 3D visualizations for furniture, home or living brands are an optimal marketing tool to plan and sell your products seasonally and in a timely manner.
