Table of Contents for Seasonal Visual Marketing with 3D Visualization: With Early Planning to Success:
- Visual marketing as a strategy for successful advertising campaigns
- Seasonal visual marketing in the furniture, home or living industry
- Visual brand presentation in the home & living industry
- Target group advantages of marketing with 3D visualizations
- Strategic occasions for marketing campaigns
Temporary advertising campaigns are very popular with different target groups. Visual marketing significantly increases the interest in your furniture, home or living products for such seasonal campaigns. 3D visualization gives you many advantages in visual marketing to increase your content for your target audience and to optimize conversions.
Visual marketing as a strategy for successful advertising campaigns
As a CGI / 3D studio for the furniture home & living industry we know: visual marketing is part of building a corporate image, here related to target group communication and corporate design. The focus is on the visual and emotional product presentation of your furniture, home or living products. 3D visualization offers in this strategic framework much more flexible views and therefore better shopping experiences for your target group. Above all, you can address your target group even more directly with 3D visualization.
The success of seasonal advertising campaigns extends far beyond the advertising period thanks to CGI-generated product images. Text explanations are often forgotten after a few days. In contrast, page visitors remember emotional 3D product visualizations with little explanatory text by more than 50 percent even after weeks. This memorable effect requires foresighted planning for successful advertising campaigns.
Industry relevance of seasonal marketing campaigns
Seasonally, Christmas is the best-known period for seasonal marketing. However, strings of lights and Christmas landscapes are not enough to stand out among competitors in the short term. Rather, these following examples are meaningful and relevant to the industry:
Seasonal visual marketing in the furniture, home or living industry
Online stores for home furnishings and office furniture use 3D visualizations on their websites, here as a slideshow bar on the home page. Furniture with an unspectacular photographic view suddenly becomes almost haptically tangible in the surface structure and details of the furnishings through CGI. Individual furniture, home or living presentations become entire furnishing views with this 3D technology. But caution is advised even with CGI! What you have to pay attention to when choosing a CGI - 3D agency, you can read in our linked article: 3D visualization - selection CGI agency (you should pay attention).
Visual marketing invites visitors to take a walk through the potentially new living room, nostalgically furnished rooms or niche solutions for sanitary rooms. Together with a time-limited discount offer, enticing views can be generated. These lead to good reception, strong interest and better sales on all sales channels.
Visual brand presentation in the home & living industry
The trend of shopping in the evening in front of the TV is growing unstoppably, gladly for all products that make a home more beautiful, make life easier and solve target groups problems cheaply and innovatively.
Because the home & living industry encompasses so many everyday products, it is tailor-made for seasonal visual marketing. New trends and established product lines are planned, visualized and heavily promoted in campaigns as a bundle (shop-the-look CGI / 3D images). The extremely short-lived presentation in quick succession with the next occasion and the next campaign proves to be a successful strategy. These can be announced at the same time with a high recall factor.
Target group advantages of marketing with 3D visualizations
The usage benefits of products are memorably communicated through the combination of CGI generated 3D views and short explanatory texts or promotional slogans. In addition, the shopping experience for the target groups is improved as follows:
+ Quick, comprehensive overview of product offerings for a specific time period
+ Invitation to spontaneous purchase through visualization on social media and image-oriented communities
+ Product presented expressively as a solution to existing or potential consumer problems
+ Presentation extension of stationary retail advertising campaigns
+ Possibility of linking current and future advertising campaigns in presentation
Strategic occasions for marketing campaigns
Seasons: Spring advertising from the last third of winter is effective because the target audience is gradually getting tired of the dreary gray and white. 3D visuals of thawing streams, sunny sidewalk cafes, and soft greenery make matching discount announcements seem especially enticing. In late summer, consumers find it useful to stock up on cozy furniture, home or living products.
Holidays and times: Advertising campaigns are worthwhile for the time of many popular festivals or religious holidays or common family times. Famous advertising examples of successful seasonal marketing are commercials with just one key word as the advertising text and umpteen everyday visuals around this word.
Travel season: Visual marketing must be planned early for this. Nevertheless, strategic positioning should be as close as possible to the advertising period. This creates the desire, just not too late, to check out an offer and, at best, to accept it.
All in all, 3D visualizations for furniture, home or living brands are an optimal marketing tool to plan and sell their products seasonally in time.
