Contents of 3D environment for photorealistic product presentation
- What does the word milieu mean in 3D?
- 3D environments for product presentation by Danthree Studio
- Advantages of 3D environments in product presentation in Home & Living
- In which areas are 3D environments used for photorealistic product presentation?
- Technologies in 3D product presentation
- Conclusion of 3D Milieu in product presentation
- FAQ
What does the word milieu mean in 3D?
The word "milieu" comes from the French and means "environment" or "surroundings" in German. In the context of 3D product presentation, it describes the virtual environment or background in which a product is presented. The three-dimensional environment makes the product appear more realistic and appealing, giving potential customers confidence in the product and encouraging them to make a purchase.
Creation of a 3D environment at Danthree Studio for visual marketing
3D environments for product presentation by Danthree Studio
We at Danthree Studio are a CGI company specializing in the creation of 3D environments for product presentations for the furniture, home & living industry.
We offer customized 3D solutions for furniture companies and create high-quality and appealing visualizations of home & living products and interiors. This is what you can expect from our visualizations:
Customized 3D Milieus
We create customized 3D scenes for your products that are tailored to your brand. Visualizations in 3D don't just look good: CGI effects can also strengthen your brand awareness. That's why we discuss with all our customers which target group should be addressed with CGI visualizations and which brand message should be conveyed in the visualization. This allows us to create great 3D environments that represent your brand.
3D Milieu Interior Design for interlübke - Danthree StudioStaging
Our 3D & Marketing experience working with a variety of premium manufacturers. In doing so, we are able to create industry-specific 3D milieus that provide customers with a realistic and immersive experience tailored to their specific interests and needs to showcase and emotionalize products in a 3D photo studio.
3D Detail Milieu Rendering - Danthree StudioHigh quality 3D models and visualizations
In addition to 3D backgrounds, we can of course also create product images and animations in 3D . For our product visualizations, we first create so-called mesh models, which are then provided with realistic details such as structures, colors and digital materials. These product visualizations can then, of course, be inserted into a customized 3D environment.
If you would like to have a background design created for your product visualization, please feel free to contact us. We look forward to helping you!
Advantages of 3D environments for product presentation in Home & Living
At Danthree Studio, we specialize in visualizations for the furniture and housing industry. Milieu Designs offers these advantages in this area:
- Photorealistic product presentation: In the home and furniture industry, you can use photorealistic product presentations with an appropriate background design to convey to viewers how a piece of furniture would look in a real room.
- Higherconversion rates: As already mentioned, your conversion rates can also benefit from realistic and appealing product presentations. Prospective customers who are presented with an entire scene rather than just a product are often more attracted to a product and more likely to press the "buy" button.
- Interactive experience: You can even offer your customers an interactive presentation with a photorealistic 3D visualization. With 360-degree functions, you can show products from all perspectives or you can even use augmented reality , which allows customers to find out what a product would look like in their own four walls.
- Effective communication: Brand communication is also significantly improved with 3D backgrounds for digital visualizations. You can arouse emotions with your presentation and determine how your brand should come across to the viewer.
- Resource-saving: Digital product presentations with virtual 3D stages are more resource-saving than traditional photo shoots, where each scene has to be set up manually.
From 3D model to 3D environment - Danthree Studio
In which areas are 3D environments used for photorealistic product presentation?
There are a variety of applications for 3D milieus for product presentation. Some of the most common are:
- Retail and e-commerce: If you market your products online, product presentations with a 3D background are a great way to display your products in a realistic environment. You can find out more about this in our article with tips for product images in 3D online stores.
- Automotive industry: Visualizations with 3D backgrounds are also making a big impact in the automotive industry. Vehicles can not only be displayed realistically, but also in a fast-paced environment. Wouldn't you rather buy a car that drives smoothly through winding mountain roads than just boring straight ahead on a dirt track?
- Milieu Interior Design for the furniture and housing industry: At Danthree Studio, we specialize in renderings of furniture, interiors and home & living products. In this area, 3D renderings are particularly effective as they give the viewer a sense of what their own home could look like.
3D milieu living room rendering - Danthree StudioTechnologies for 3D product presentation in the furniture and housing industry
There are various technologies that are used to create 3D environments for photorealistic product presentations:
- Virtual Reality (VR): You may already be familiar with virtual reality from meta and movies, but you can also use this technology for product presentations. In the housing industry, for example, virtual tours of apartments and houses are often offered.
- Augmented reality (AR): You can also use augmented reality technologies to show customers what a piece of furniture or interior design would look like in their own home.
- Computer graphics and 3D modeling: If you want to create a product visualization with a 3D background, you will of course also need 3D software and a computer with sufficient graphics capacity.
Conclusion of 3D Milieu in product presentation
Product presentations with 3D environments are particularly efficient in marketing, as they not only show the product, but also how it looks in "use". This technique can of course be used for various industries.
At Danthree Studio, we specialize in the housing and furniture industry, where product presentations in 3D are particularly effective. But the right 3D interior design is also in demand in this sector. A piece of furniture sells much better if you not only show a cropped image of the piece of furniture, but also insert it into a suitable living space and thus give the customer a realistic overall impression of the furnishings.
Would you also like to have a 3D background created for products or would you perhaps even like to commission the entire product visualization including background design? Then you can simply contact us!
We at Danthree Studio have years of experience in the digital visualization of furniture and interiors and are happy to offer you a free (and non-binding) initial consultation!