Table of Contents for Color Psychology in 3D for Visual Marketing: Triggering Emotions through Colors:
- The subtle psychology of color nuances: how gradations can change the effect of colors
- Synergies for interior - forming product images
- The psychology of color design: how broken colors and combinations shape the character of a room
- Achieve the desired effects with 3D visualization
- Styles work with colors and go beyond them
- FAQ
Colors influence moods, as we see every day in interior design at work and at home. How exactly can you use colors in interiors to create specific emotions? And how do you use color psychology specifically for your visual marketing? CGI and 3D product visualization studio simplify the whole thing. With just a few clicks, the nuances of individual surfaces can be changed and entire rooms and brand spaces can be immersed in a different mood. And it also looks photorealistic, because 3D means that lighting and shadows are consistent, right down to the fine modeling of the texture.
Visual marketing images - Danthree Studio
The subtle psychology of color nuances: how gradations can change the effect of colors
You already learned the basics of color psychology in school: the division into warm colors and cool colors gives you a first clue. While the warm colors yellow, orange and red are associated with warmth and comfort, rooms dominated by the cool tones green, blue and violet make it easier to concentrate and think analytically.
Let's go one step further: What if the violet tends towards red or the blue tone already shows a reddish shimmer? Every color can be shifted via gradations. A dark, intense blue with a reddish shimmer is a warm blue that brings a soothing coziness to a cool, serious atmosphere. Such a shade can inspire confidence. But it can also have an intensely playful effect. The exact effect of a color depends on how the environment is designed.
3D product visualization cabinet - Danthree Studio
Synergies for interior - forming product images
Blue radiates authority and seriousness, red acts as a signal color and can make you aggressive, while yellow is supposed to radiate optimism. What is the effect of a room decorated only in these three colors? At first you probably think of a children's room or a circus tent. Because with this high-contrast mixture (the primary colors form the strongest contrast) it is difficult to imagine a serious business.
We'll stick with the three primary colors. Think of any room, the flooring of which is made of a natural slate blue stone. Two walls are also designed in this slate, one wall is formed by a glass front overlooking a natural landscape. The fourth wall is broken by glass surfaces leading to a hallway. You can't see the ceiling. In the room there is an upholstered landscape in sand colors, the furniture pieces in the style of the 1950s simple and rather low. This seating area is brightly illuminated by floor lamps, the warm light of old incandescent lamps creates a kind of light island. In front of it on the floor is a carpet in a dark, earthy terracotta tone. Terracotta pots with plantings somewhat separate this seating area from the rest of the room, which is designed as an upscale office in heavy, reddish-brown wooden furniture. Cool daylight falls from the window front onto the desks, finely highlighting the wood grain. Well, are you still thinking of a nursery or a circus tent?
The psychology of color design: how broken colors and combinations shape the character of a room
Something very simple has happened here: The bright blue has turned into a muted shade that is so dark that it almost looks anthracite to black. This gives the room a high level of seriousness, especially since this hue is dominant due to its large-scale use. The yellow of the upholstered landscape is not a pure yellow, but a broken yellow reminiscent of the natural tones of sand, animal fur, leather and hair dyes. The dark rug has an earthen quality, and the terracotta pots bring the two together. A warm, cozy island has been created here that may be considered a creative space within the office. The warm, yellow-gold light supports the effect of being in a separate and much more private space here.
This makes it clear: colors do not only work on their own, but in interaction with other colors. In front of a white wall, the seating area would immediately look much cooler. In front of a bright green photo wallpaper showing lush rainforest, likewise. Probably, it would lose its calm, grounded and cozy effect. After all, the off-white colors are made to glow in front of a white wall. In front of a green wallpaper, which in addition shows numerous details, furniture and carpet visually disappear. Emotions are not created by a color tone in the interior, but by the interplay of the existing colors.
3D rendering cabinet - Danthree StudioAchieve the desired effects with 3D visualization
Visual marketing with 3D is not easy. How exactly do you create your interior? How exactly do you find the colors and textures that convey the mood you're looking for? With a lot of experience you just know what to design and how exactly. Or you try it out - and that's the usual way we do it at Danthree Studios. CGI and 3D means that we can model every single color area of your 3D visualization individually, from light direction to light color to shadow depth and intensity. And that's where the big advantage of CGI lies.
In conventional product photography, it takes a lot of time and effort to show furniture and interiors in different nuances and to compare the images with each other. But this is exactly what is important to find the perfect mood for your visual marketing. 3D visualization means that we can change light, colors, textures and thus emotions with a few clicks and without much effort.
3D visualization interior - Danthree Studio
Styles work with colors and go beyond them
Two important points are still missing: First, the effect of colors is culturally shaped and by no means internationally uniform. In addition to the cultural imprint, subjective perception also influences the emotions aroused by colors. And secondly, colors in combinations form styles that arouse associations and convey much more than colors alone can.
Currently (as of summer 2023), various trends can be observed in the furnishing industry. On the one hand, the Scandinavian interior style - which does not exist as a coherent style - is still very much in demand. These are interiors in cool, off-white sand, gray and wool tones, with few dark accents and a focus on natural materials such as wood, natural stone, jute and wool. On the other hand, the Mediterranean style with its warm tones in the range of earthy colors is also in vogue. Dusty olive green, khaki, all shades from the range of beige to brown to orange and red belong in this style. Black and dark shades of gray can also be found. The textures are smoother, simpler. Nevertheless, the style radiates more warmth.
How does the chair from your new collection look in a minimalist interior? What message does it convey in a warm Mediterranean room? How do your customers see this chair in their Scandinavian style dining room? Of course you can try it out by hand drawing (respect if you can!). But in 3D, including lighting, it becomes easier. How does the impression of the room change when the light color is shifted a little into the cold range? What emotions does the interior evoke when the chair is in front of a brick wall in a slightly darker shade? Or is washed concrete perhaps more purposeful? Brick wall means that a slightly darker red-orange could completely cover the chair's hue. Washed concrete means that a neutral, perhaps cool gray tone will accentuate the chair's unique wood design with a focus on the distinct wood grain. You can also look to color palette generators for inspiration on color direction.
CGI allows you to play through all the options in 3D and then decide on the emotions that will make your visual marketing stunning. At Danthree Studio, as a CGI agency for the furniture, home & living industry, we help you create high-quality visual marketing with 3D.
