Danthree Studio meets RUF | Betten. A traditional company meets CGI (3D)
The bed manufacturer had the goal to develop further in terms of product presentation and came across Danthree Studio while looking for a solution. A perfect match, as they say, since we specialize in the furniture industry.
We know what matters to furniture manufacturers when it comes to visual content creation: straightforward collaboration, fast turnaround and photorealistic realistic CGI (3D) visualizations.
Within a very short time, the first computer-generated visuals for RUF | Betten were created. The product line "Soluna" (a sofa bed) was the first product that RUF | Betten wanted to realize with CGI (3D) and was rendered by us in different environments.
No photographer, no elaborate organization of a shooting - instead talented CGI artists and the decision to combine tradition with modernity.
And let's face it: the benefits of photorealistic 3D rendering are significant and extremely attractive.
To name just a few: Replenish virtual product palettes in record time, save shooting costs, increase conversion rates, and benefit from straightforward and flexible collaboration.
So why not try it out and expand your operational e-commerce horizons.
What was the CGI (3D) task?
For the market launch of their new product SOLUNA, the well-known bed manufacturer RUF | Betten needed high-quality visual content that was not only fresh and appealing, but also highly representative.
The product images were not only to be used for their homepage, but were also to find a place in print media such as flyers and catalogs. The product was to be presented in different colors, environments and with a varying interior. For RUF | Betten we created photorealistic 3D models, milieu visualizations, CGI pack shots / cutouts as well as a 3D animated film (3D explainer video) about the functionality of the sofa bed. Furthermore, at Danthree Studio we digitized and photorealistically rendered the fabrics / textiles.
What are the CGI (3D) visualizations needed for?
The photorealistic CGI (3D) renderings based on a 3D model are used by RUF | Betten in their online as well as offline media. The generated images are integrated for detailed viewing on their homepage, but also used for print media. Thus, the renderings can be used multifunctionally.
What are the advantages of 3D visualizations in this job?
RUF | Betten has opted for the cost- and time-efficient way of visual CGI (3D) content creation and made use of an innovative marketing tool. Photorealistic 3D renderings and their advantages are manifold: On the one hand, costs for photographers, shootings, locations and even furniture assembly are eliminated. The sofa bed product SOLUNA and all related details were digitized and projected onto the generated 3D model. This created a flexibility that simplifies visual marketing for furniture manufacturers in the long run.
For whom are such photorealistic CGI visualizations suitable?
Since we at Danthree specialize in the furniture industry, our photo-realistic CGI renderings are an advantageous choice for furniture and interior design manufacturers. Operators of online stores and / or brick-and-mortar retail locations can quickly and easily take their visual marketing to the next level with our help.
If you also need 3D visualizations or 3D videos for your visual marketing, feel free to contact us and arrange an initial meeting:
To the free initial consultation
