Danthree Studio meets RUF | Beds. A Traditional Company Meets CGI (3D)
The bed manufacturer wanted to develop its product presentation and came across Danthree Studio while searching for a solution in 2024. It was a perfect match, as they say, since we specialize in the furniture industry.
We know what furniture manufacturers need when it comes to visual content creation: uncomplicated collaboration, fast implementation, and photorealistic CGI (3D) visualizations.
This resulted in the first computer-generated image material for RUF | Betten within a very short time. The "Soluna" product range (a sofa bed) was the first product that RUF | Betten wanted to have realized with CGI and was rendered by us in various bedroom visualizations and living room designs .
No photographer, no complex organization of a shoot - instead, talented CGI artists and the determination to combine tradition with modernity.
And let's be honest: The advantages of photorealistic 3D rendering are significant and extremely attractive.
Just to name a few: Fill virtual product ranges in record time, save shooting costs, increase conversion rates, and benefit from uncomplicated and flexible collaboration.
So why not give it a try and expand your operational e-commerce horizon?
What was the CGI (3D) task?
For the market launch of its new product SOLUNA, the well-known bed manufacturer RUF | Betten needed high-quality visual content that is not only fresh and appealing, but also highly representative.
The product images should not only be used for their homepage, but also find a place in print media such as flyers and catalogs. The product should be presented in different colors, environments and with varying interiors.
We created photorealistic 3D models, environmental visualizations, CGI pack shots / clipping paths, and a 3D animated film (3D explainer video) about how the sofa bed works for RUF | Betten. Plus, we at Danthree Studio digitized the fabrics and textiles and displayed them photorealistically.
What are the CGI (3D) visualizations needed for?
The photorealistic 3D renderings based on a 3D model are used by RUF | Betten in their online and offline media. The images are integrated into their homepage for detailed views, but also used for print media. This makes the renderings multi-functional.
What are the advantages of 3D visualizations in this job?
RUF | Betten opted for the cost- and time-efficient method of visual CGI content creation and took advantage of an innovative marketing tool.
Photorealistic 3D renderings and their advantages are manifold: there are no costs for photographers, shoots, locations and even furniture assembly. The SOLUNA sofa bed and all associated details were digitized and precisely projected onto the 3D model, including a roughness map and metalness map for correct light reflections. This also created a level of flexibility that simplifies visual marketing for furniture manufacturers in the long term.
Who are such photorealistic CGI visualizations suitable for?
Since we at Danthree are specialized in the furniture industry, our photorealistic CGI renderings for furniture and furnishing manufacturers are an advantageous choice. Operators of online shops and/or stationary sales outlets can quickly and easily take their visual marketing to a new level with our help.
If you also need 3D visualizations or 3D videos for your visual marketing, please feel free to contact us and arrange an initial consultation with us:
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