Danthree Studio Meets RUF | Beds. A Long-Established Company Meets CGI (3D)
The bed manufacturer wanted to take its product presentation to the next level and came across Danthree Studio while searching for a solution in 2024. A perfect match, as they say, since we specialize in the furniture industry.
We know what matters most to furniture manufacturers when it comes to creating visual content: seamless collaboration, quick turnaround, and photorealistic CGI (3D) visualizations.
That’s how the first computer-generated imagery for RUF | Betten came to be in a very short time. The “Soluna” product line (a sleeper sofa) was the first product that RUF | Betten wanted to have rendered using CGI, and we rendered it into various bedroom visualizations and living room designs .
No photographer, no elaborate planning of a photo shoot—instead, talented CGI artists and the decision to blend tradition with modernity.
And let's be honest: The benefits of photorealistic 3D rendering are significant and extremely appealing.
To name just a few: Expand your virtual product lineup in record time, save on photo shoot costs, increase your conversion rate, and benefit from a straightforward and flexible collaboration process.
So why not give it a try and expand your company's e-commerce horizons?
What was the CGI (3D) task?
To launch its new product, SOLUNA, the renowned bedding manufacturer RUF | Betten needed high-quality visual content that was not only fresh and appealing but also highly representative.
The product visuals should not only be used for their homepage, but also find a place in print media such as flyers and catalogs. The product should be presented in different colors, environments and with varying interiors.
We created photorealistic 3D models, environmental renderings, CGI product shots/cutouts, and a 3D animated video (3D explainer video) demonstrating how the sleeper sofa works for RUF | Betten. In addition, at Danthree Studio, we digitized the fabrics and textiles and rendered them in photorealistic detail.
What are CGI (3D) visualizations used for?
RUF | Betten uses photorealistic 3D renderings based on a 3D model in both its online and offline media. The images are incorporated into the company’s website to provide detailed views, but are also used in print media. As a result, the renderings are versatile and can be used in a variety of ways.
What are the benefits of 3D visualizations in this job?
RUF | Betten has opted for the cost- and time-efficient method of creating visual CGI content and has taken advantage of an innovative marketing tool.
Photorealistic 3D renderings offer a wide range of benefits: They eliminate the costs associated with photographers, photo shoots, locations, and even furniture setup. The SOLUNA sleeper sofa and all its associated details were digitized and precisely projected onto the 3D model, including a roughness map and a metalness map to ensure accurate light reflections. This also created a level of flexibility that, in the long term, simplifies visual marketing for furniture manufacturers.
Who are these photorealistic CGI visualizations intended for?
Since we at Danthree specialize in the furniture industry, our photorealistic CGI renderings are an excellent choice for furniture and home furnishings manufacturers. With our help, operators of online stores and/or brick-and-mortar retail locations can quickly and easily take their visual marketing to the next level.
If you also need 3D visualizations or 3D videos for your visual marketing, please feel free to contact us to schedule an initial consultation:
Schedule a Free Initial Consultation
