Where does the word milieu come from?
The word milieu comes from French and means something like "environment" or "setting" in German. The term is used in a variety of contexts and is often used in connection with photorealistic CGI renderings.
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What are the advantages of a milieu CGI (3D) visualization?
If you're looking for a new kitchen or just a new interior design item such as a lamp or a rug, you'll quickly notice that the products are very often not merely depicted individually and without any background play. Both in e-commerce and in stationary sales, products of all kinds are enhanced by matching environments.
When a customer enters a furniture store, he or she is regularly greeted by entire showrooms in which individual products are cleverly placed. This means that the potential customer does not have to rely on his far-reaching imagination, but can directly establish a relationship with the desired product.
In the field of photorealistic renderings, which are created completely virtually by means of CGI (3D), this principle is used in exactly the same way.
What would a high-quality 3D model be without any emotional context? If not only technical conditions but real feelings are to be reproduced here, CGI artists additionally rely on the expressiveness of the milieu.
Thus, as CGI (3D) agencies, we develop together with furniture & furnishing manufacturers target group-oriented mood boards, which later serve to perfectly round off the manufacturer's design concept with a photorealistic environment.
Here, there are significantly fewer restrictions than in on-site sales, because photorealistic milieu CGI (3D) visualizations are highly adaptable. Thus, with just a few clicks, colors, textures and even lighting conditions can always create the ideal mood within the created scene. Everything can be mapped and merged into a harmonious overall image.
Conclusion: What is a milieu CGI (3D) visualization?
What is certain is that the power of a milieu within the furniture industry should not be underestimated in either the real or virtual world. The influence that virtually generated environments have has been proven to serve to sustainably establish themselves in the viewer's mind and facilitate their purchase decision.
If you have any further questions about "What is a Milieu CGI - 3D Visualization?" or need a Milieu CGI - 3D Visualization, please feel free to contact us and arrange an initial consultation: