Mediterranean lightness meets exclusive outdoor design - CGI product images for Sedda
SeddaPolstermöbelwerke from Austria - known for its high-quality upholstered furniture - wanted to showcase the emotional appeal of its new outdoor collection Gibraltar, which won the prestigious Red Dot Design Award in 2025 and was created by designer Sven Dogs. Mediterranean joie de vivre, a relaxed feeling of luxury and natural materials were to be brought to life in photorealistic CGI scenes.
Danthree Studio - specialized in 3D visualization for home & living brands - developed atmospheric brand spaces in CGI for Sedda to emotionally charge the product and perfectly stage it for marketing and sales channels.
From the Mediterranean beach to the brand world - the idea behind the CGI outdoor staging
Our task: to translate the relaxed elegance of Mediterranean outdoor spaces into a virtual scenery that ideally presents Sedda's outdoor upholstered furniture.
Soft natural stones, lively plant backdrops and sun-warmed colors formed the basis.
It wasn't just about beautiful product images - it was about designing spaces that touch target groups on an emotional level and visually reinforce Sedda's brand identity.
From mood board to visual brand experience - CGI as a tool for outdoor product marketing
Based on mood boards and material samples, our creative directors and designers developed authentic Mediterranean 3D worlds that perfectly reflect the emotional character of the Sedda brand.
High-quality textures such as Sunbrella fabrics and coated surfaces from Tiger Coatings were used to create an atmospheric environment in which Sedda's outdoor furniture plays the leading role.
Every step was a creative dialog: Sketches, comments, color studies and continuous fine-tuning - until the balance of Mediterranean lightness, sophisticated design and strong brand identity was perfectly achieved.
CGI served not only as a technical tool, but as an instrument to bring emotional brand spaces to life.
Digital brand staging: How CGI brings outdoor products to life
The precise staging of the outdoor upholstered furniture in Mediterranean CGI scenes was the key to the project's success. To achieve this, Danthree Studio created photorealistic 3D models of the products and used them to develop digital twins that corresponded exactly to the original furniture. Materials, lighting moods and surfaces were specifically adapted to the Mediterranean environment to create a coherent, emotionally charged brand experience.
The result: CGI product images that go far beyond a classic product presentation - they tell stories, arouse emotions and create real buying impulses on all channels: Webshops, catalogs, social media and trade fairs.
Emotion through staging - CGI as a bridge between design and the world of experience
Materials, light and colors determine the perception of a room.
In our CGI worlds, natural stone looks, warm lighting accents and high-quality fabric structures merge into a visual language that immediately evokes emotions.
CGI offers the opportunity to create these subtle nuances in a targeted way - to harmonize spaces, products and brand identity.
This creates product presentations that not only show what Sedda offers, but also how customers should feel about it.
Virtual brand spaces as the future of outdoor product marketing
Virtual scenic worlds have long been more than just a vision - they are the new standard for innovative brand communication.
CGI-based product images open up new dimensions, especially for outdoor furniture, where emotions and worlds of experience play a decisive role.
With this 3D project, Danthree Studio shows how outdoor upholstered furniture can not only be staged, but also brought to life emotionally.
Theresult: brand communication that touches, inspires and sells.
