3D Packshot Renderings & Clipping - Product visuals without background

A packshot rendering is a 3D representation of a product next to or inside its packaging. Packshot images are often used in advertising and marketing to showcase a product in the best possible light. They can highlight different views, details, and features of the product and are particularly helpful when the product does not yet physically exist or is difficult to photograph. We can also create a moving 3D animation or a 3D packshot with a 360-degree view of your product. To achieve realistic material effects, we use PBR (Physically Based Rendering), ensuring that gloss, shadows, and color remain physically consistent.

A cutout rendering is a specific type of 3D visualization in which the product is presented against a completely white or transparent background. This type of rendering is frequently used to display products in online stores or catalogs. Platforms such as Amazon, in particular, require cutouts with a white background to present products clearly and without distractions. It allows customers to focus on the product without other elements distracting too much from it. Unlike a packshot, a cutout image shows the product without packaging. The visible object color comes from the Albedo / Base Color Map —without baked-in shadows; ideal for a pure white background. Marketplaces have strict guidelines— Google Merchant Center’s image requirements summarize the most important specifications for product images.

Professional pack shots are high-quality 3D product photos created specifically for marketing or e-commerce to showcase products and their packaging in an attractive and detailed way. Take a look at our pack shots for Gebrüder Thonet Vienna as an example. Shopify explains here what really matters when it comes to compelling product photos in e-commerce—from lighting and perspective to composition. We precisely control subtle highlights using the roughness map, ranging from satin-matte to mirror-like. Shopify’s Product Photography Guide offers practical tips on lighting, perspective, and retouching.

Packshots show a product against a plain background, making them ideal for online stores and digital catalogs. Simply upload the images to your online store or e-commerce site to showcase your product to potential customers. You can also use 3D product shots for promotional materials (e.g., social media ads) or for AR (Augmented Reality) features to display products in various environments. For interactive additional assets (360°/viewer), we provide models in the glTF file format. For alt text/accessibility, we recommend the W3C Alt Text Decision Tree, which is important for SEO and accessibility.

A cutout rendering is a specific type of 3D visualization in which the product is presented against a completely white or transparent background. This type of rendering is often used to create visualizations of furniture, home furnishings, and other home and living products for you.

In packshot photography, a product is photographed in its packaging or next to packaging using a traditional camera. In most cases, the image is then cropped from the background so that the background is white or transparent. With packshot rendering, on the other hand, the image is created digitally - i.e. using 3D software. This allows the product image to be created efficiently with less effort. In rendering, a render engine combines materials, light and camera in a reproducible way - without a studio setup. If you want to find out more about how CGI differs from traditional photography in terms of cost and effort, try out our CGI vs. photography calculator. For reliable web colors we follow MDN - color management & sRGB on the web.

To create packshot renderings in 3D, the product is first modeled in 3D. The surfaces are then digitized with realistic details, for example with structures, colors and digital reproductions of materials. As soon as the model is finished, it can be rendered as a packshot using professional software such as Autodesk 3ds Max or similar tools so that it can be optimally displayed on all devices, including less powerful devices such as smartphones. However, a lot of expertise and experience is required to create a high-resolution packshot. Clean UV layouts(UV mapping) ensure texture sharpness without distortion.

The costs for 3D pack shots depend on the time required for their creation. This varies for each product, as simple products can be visualized faster than complex products with many details. To learn more about pricing, feel free to contact us for a non-binding cost estimate!

To contact us for our 3D Packshot Service, you can use the form above or visit our contact page. We will get back to you soon for an initial consultation and discuss together how we can help you with our 3D clipping renderings. The first consultation is completely non-binding and free of charge!